Life After the UDID: New Realities for Mobile App Tracking and Attribution
Presented by Tom Caputo
VP, Product, Fiksu
With the recent elimination of the UDID from the App Store, and the emergence of the Apple Identifier as the leading tracking standard for iOS, mobile tracking is evolving and the industry is maturing.
Today, there are over a million and a half apps in the app stores - getting your app found and downloaded depends on efficient, productive mobile marketing. But measuring and optimizing mobile ad performance is a challenge for many marketers – and getting it right depends on using the right tracking technologies. The decision about how to track your advertising results is intimately tied to where you're going to advertise and what information you want to be able to report on.
This session will cover:
- How various mobile ad tracking technologies compare
- How to ensure you have access to the widest range of advertising options
- What changes in Apple's stance on the UDID and HTML5 cookie tracking could mean to marketers
- Which technical decisions will impact your ability to measure and optimize your app marketing programs
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