Whether you’re a large brand just ramping up on mobile or an app developer who lives and breathes mobile, the benefits of audience data are undeniable. In fact, according to a recent study, digital marketers in the US and the UK say their number one priority for 2015 is creating campaigns based on a deeper understanding of audiences. If you’re wondering how you can gain that deeper understanding, we’ve got you covered.

In this webinar, we'll discuss:

  • How you can engage audiences throughout the customer journey
  • What key data sources you should be leveraging
  • How that data can be used to effectively build audiences
  • How you can reach your audiences across key mobile channels
  • Why it's critical to optimize for results

One of the most effective tools in marketer's repertoire, retargeting can generate repeat exposure, increase engagement and sales, and boost loyalty and long-term customer relationships.

In this webinar, we'll cover how retargeting can:

  • Increase customer lifetime value
  • Retain valuable users
  • Decrease UA costs by as much as 40%
  • Cross-promote new apps and products to your current user base

FreeMyApps is the world’s largest rewards-based network for direct response and app discovery. With 1.6 million monthly active users, FreeMyApps offers a cost-effective source to drive engagement and acquire new users for your app.

In this presentation, get a detailed look at the ad network that can help you:

  • Drive large numbers of downloads quickly
  • Boost app store visibility
  • Efficiently acquire new organic users
  • Encourage the completion of marketing actions like survey completion, lead generation, and site registration

As more and more brands shift their marketing budgets to mobile, they’re increasingly challenged with identifying and targeting their desired audiences. With more than 2 billion mobile device profiles, and access to nearly all mobile ad channels, we have a solution.

If you’re interested in learning how Fiksu’s unique combination of data, reach and optimization can help you make informed mobile marketing decisions, target your desired audience, drive awareness for your brand, and increase leads, registrations and more, join us for a tour of our Fiksu mobile brand marketing products.

This webinar will cover:

  • The opportunities and challenges facing today’s brand marketers
  • The unique advantages of our mobile-first platform
  • How Fiksu Aware can help you target precise mobile audiences to drive brand awareness
  • How Fiksu Response can help you drive mobile leads, registrations, sales and more
  • Case studies highlighting successful mobile brand marketing campaigns

At Fiksu, we believe that data is the single most critical component of any effective app marketing campaign. So it’s a good thing we’ve collected more than 9 trillion mobile marketing events and driven more than 4 billion mobile app downloads to date.

If you’re interested in learning how Fiksu’s unique combination of data, reach and optimization can help you make informed app marketing decisions, acquire more high-value users, lower CPIs, and grow your ROIs, join us for a tour of our Fiksu mobile app marketing products.

This webinar will cover:

  • The opportunities and challenges facing today’s app marketers
  • The unique advantages of our mobile-first platform
  • How Fiksu Acquire can help you build a high value user base for your app
  • How Fiksu Retain can help you re-engage existing users and build loyalty
  • Case studies highlighting successful mobile app marketing campaigns

The mobile ecosystem is large, fragmented, and subject to volatility. Traffic channels that work one day may not prove effective the next. And over time, many marketers struggle to consistently identify the most efficient ways to reach the right audiences. Programmatic marketing solves these challenges, helping marketers target precise audiences efficiently while staying on top of an always-changing ecosystem.

This webinar explores the latest in programmatic mobile marketing. In it we'll cover:

  • Programmatic marketing and its impact on mobile
  • Beyond RTB: extending programmatic techniques to multiple channels
  • The role of data in making ad buying decisions
  • The importance of optimizing - and how many ways there are to optimize
  • Scaling for success

The millions of new phones and tablets that will be given as gifts this holiday season create a massive opportunity for app publishers to capture lots of new loyal users. But because of this, it's also one of the most competitive seasons of the year.

This webinar will cover:

  • How user behavior impacted app marketing in recent years
  • Value vs. volume strategies and which makes more sense for you
  • Tips for Android and iOS app marketing

The release of iOS 8 will bring significant changes to Apple’s operating system, and as a result, presents app marketers with an array of new challenges and opportunities.

This webinar will cover:

  • What the popularity of iOS 8 means for app marketers
  • Actionable Notifications and its impact on retargeting
  • What video on the app store means for your creatives
  • “Continuity” and the integration between Macs and iOS devices
  • And much more

FreeMyApps is the world’s largest app and game discovery network. With 1.6 million monthly active users, FreeMyApps offers a cost-effective source to acquire new users for your app.

In this presentation, get a detailed look at the ad network that can help you:

  • Drive large numbers of downloads quickly
  • Boost app store visibility
  • Efficiently acquire new organic users

At Fiksu, we believe that data is the single most critical component of any effective app marketing campaign. It’s why we built our Programmatic Mobile App Marketing Platform around it.

If you’re interested in learning how data-driven strategies and programmatic technologies can help you make informed marketing decisions, acquire more high-value users, lower CPIs, and grow your ROIs, join us for a tour of the Fiksu product platform.

We’ll cover some of the common issues plaguing app marketers, like:

  • Testing and evaluating the most effective ways to market your app
  • Growing a long-term, profitable user base
  • Maximizing visibility in the app stores
  • Retaining and retargeting users

This session will cover all of Fiksu’s technologies for data-driven, programmatic buying, as well as cover many of the questions and concerns facing app marketers.

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