As more and more brands shift their marketing budgets to mobile, they’re increasingly challenged with identifying and targeting their desired audiences. With more than 2 billion mobile device profiles, and access to nearly all mobile ad channels, we have a solution.

If you’re interested in learning how Fiksu’s unique combination of data, reach and optimization can help you make informed mobile marketing decisions, target your desired audience, drive awareness for your brand, and increase leads, registrations and more, join us for a tour of our Fiksu mobile brand marketing products.

This webinar will cover:

  • The opportunities and challenges facing today’s brand marketers
  • The unique advantages of our mobile-first platform
  • How Fiksu Aware can help you target precise mobile audiences to drive brand awareness
  • How Fiksu Response can help you drive mobile leads, registrations, sales and more
  • Case studies highlighting successful mobile brand marketing campaigns

At Fiksu, we believe that data is the single most critical component of any effective app marketing campaign. So it’s a good thing we’ve collected more than 9 trillion mobile marketing events and driven more than 4 billion mobile app downloads to date.

If you’re interested in learning how Fiksu’s unique combination of data, reach and optimization can help you make informed app marketing decisions, acquire more high-value users, lower CPIs, and grow your ROIs, join us for a tour of our Fiksu mobile app marketing products.

This webinar will cover:

  • The opportunities and challenges facing today’s app marketers
  • The unique advantages of our mobile-first platform
  • How Fiksu Acquire can help you build a high value user base for your app
  • How Fiksu Retain can help you re-engage existing users and build loyalty
  • Case studies highlighting successful mobile app marketing campaigns

The mobile ecosystem is large, fragmented, and subject to volatility. Traffic channels that work one day may not prove effective the next. And over time, many marketers struggle to consistently identify the most efficient ways to reach the right audiences. Programmatic marketing solves these challenges, helping marketers target precise audiences efficiently while staying on top of an always-changing ecosystem.

This webinar explores the latest in programmatic mobile marketing. In it we'll cover:

  • Programmatic marketing and its impact on mobile
  • Beyond RTB: extending programmatic techniques to multiple channels
  • The role of data in making ad buying decisions
  • The importance of optimizing - and how many ways there are to optimize
  • Scaling for success

The millions of new phones and tablets that will be given as gifts this holiday season create a massive opportunity for app publishers to capture lots of new loyal users. But because of this, it's also one of the most competitive seasons of the year.

This webinar will cover:

  • How user behavior impacted app marketing in recent years
  • Value vs. volume strategies and which makes more sense for you
  • Tips for Android and iOS app marketing

The release of iOS 8 will bring significant changes to Apple’s operating system, and as a result, presents app marketers with an array of new challenges and opportunities.

This webinar will cover:

  • What the popularity of iOS 8 means for app marketers
  • Actionable Notifications and its impact on retargeting
  • What video on the app store means for your creatives
  • “Continuity” and the integration between Macs and iOS devices
  • And much more

FreeMyApps is the world’s largest app and game discovery network. With 1.6 million monthly active users, FreeMyApps offers a cost-effective source to acquire new users for your app.

In this presentation, get a detailed look at the ad network that can help you:

  • Drive large numbers of downloads quickly
  • Boost app store visibility
  • Efficiently acquire new organic users

At Fiksu, we believe that data is the single most critical component of any effective app marketing campaign. It’s why we built our Programmatic Mobile App Marketing Platform around it.

If you’re interested in learning how data-driven strategies and programmatic technologies can help you make informed marketing decisions, acquire more high-value users, lower CPIs, and grow your ROIs, join us for a tour of the Fiksu product platform.

We’ll cover some of the common issues plaguing app marketers, like:

  • Testing and evaluating the most effective ways to market your app
  • Growing a long-term, profitable user base
  • Maximizing visibility in the app stores
  • Retaining and retargeting users

This session will cover all of Fiksu’s technologies for data-driven, programmatic buying, as well as cover many of the questions and concerns facing app marketers.

Twitter's introduction of dedicated mobile app promotion products has generated a lot of excitement in the app marketing world - and rightfully so. The combination of social and mobile is a powerful one for finding exactly the right app users, and Twitter's product suite offers multiple key features that app marketers can take advantage of.

But as with any new ad product, there are plenty of questions to be answered. Join this webinar to learn:

  • How to get started with Twitter MAP
  • What tactics and targeting strategies are the most effective
  • What tools are available to maximize performance

We'll also look at detailed performance metrics from current Fiksu clients, and compare them to other channels. Sign up today.

As apps continue to dominate more and more consumer time (currently 51% of all digital media time) and spending ($75B by 2017), they demand more and more sophisticated marketing strategies. But in a rapidly evolving marketplace, where new ad channels, new devices, and shifting consumer behavior all combine to make last year's tactics obsolete, it's important to step back and understand the larger picture.

Take a look at the app marketing ecosystem:

  • The challenges and opportunities in 2014
  • The evolution and growing importance of real-time bidding
  • The pivotal role of first-party data

In the incredibly crowded mobile app market, getting a launch right is a huge challenge. You only get one chance to make a big entrance - so it's important to get it right. That's why so many developers and publishers use a soft launch to learn as much as they can about marketing and monetizing their apps and games before the full release.

This webinar draws on our experience soft launching hundreds of apps to describe how you can best use the soft launch technique for your own app or game. We'll cover:

  • The basics of executing a soft launch
  • How to decide what you can and can't test
  • What to look for in a tracking partner

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