• August 28, 2015

    In July, we saw the cost per install rise, and the cost to acquire a loyal user fall. When both these patterns happen in the same month, it is indicative of smarter targeting by marketers. In essence, they’ve been spending more to get their messages in front of the right audiences at the right time – and earning long-term loyalty in return.

    More specifically, the CPLU dropped 7 percent from last month to $2.98, representing a 51 percent increase year-over-year. CPI on iOS increased to $1.43, a...

  • August 19, 2015

    When looking to reach specific audiences and/or acquire loyal app users, more mobile marketers promote on Facebook than on any other network. And naturally, with so much competition, differing strategies for reaching potential users have emerged. The problem is, not all of them are created equal.

    Ordered from least to most effective, the following list examines the pros and cons of four popular Facebook marketing strategies.

    Tier 4: Just the basics  

    As simple...

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