• September 1, 2015

    The inaugural Fiksu 5K saw more than 50 Fiksuers run, jog, and walk around Boston's Esplanade Friday evening. This last-gasp-of-summer event was billed as a "just for fun" run, but predictably got a little bit competitive once people got moving: Fiksu's competitive spirit is hard to keep down, no matter what we're doing.

    Here are the winners:

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      Men
  • August 28, 2015

    In July, we saw the cost per install rise, and the cost to acquire a loyal user fall. When both these patterns happen in the same month, it is indicative of smarter targeting by marketers. In essence, they’ve been spending more to get their messages in front of the right audiences at the right time – and earning long-term loyalty in return.

    More specifically, the CPLU dropped 7 percent from last month to $2.98, representing a 51 percent increase year-over-year. CPI on iOS increased to $1.43, a...

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