Cost per mobile engagement (CPEm) helps strategically evaluate the ROI of mobile app advertising

The ten top features to look for in a rewards or incent network

Using Facebook’s mobile app install ads to build a loyal user base

Leveraging mobile to build customer relationships, drive revenue and market share

Comparisons, advantages and limitations of today’s tracking technologies

Technology and Practices for High-Performance Results

Based on discussions with numerous mobile app marketers, this eBook outlines the top 5 mobile marketing mistakes, along with actions to eliminate errors and effectively grow your mobile app business.

Featured Case Study

For many, "filing" receipts involves cramming crumpled pieces of paper into a wallet or purse, only to lose or misplace them, or wind up throwing them out in annoyance. Tackling this age-old problem with the lofty aim of eliminating the hassle once and for all is Lemon, a mobile app for Android, iOS, Windows and Blackberry, that lets users store receipts and receipt data in the cloud and effectively keep track of their purchase.

Fiksu Indexes

In November, the Index increased by two percent to 5.7 million daily downloads from October’s 5.6 million


In November, the Index rose 10 percent, or 16 cents, to $1.79 from October’s $1.63.

  • May 29, 2015

    Two years ago, Facebook threw a karate chop to the gut of the mobile marketing industry by creating revolutionary tools for mobile app marketers. Yesterday, Google responded with a one-two punch of its own, addressing both the demand side and supply side of the market.

    On the demand side, they’ve launched Universal App Campaigns that will allow advertisers to create one campaign that will cut across all of Google’s properties: Google search, the Play Store, YouTube, mobile sites, the display...

  • May 28, 2015

    As the proverb goes, “April showers bring May flowers,” and the same may be true for marketers in April. While this past month represented another expensive one for mobile, particularly on a year-over-year viewpoint, it also may prove to be very fruitful. As leading brands heightened their focus on strategic mobile spending and higher-value targeting, loyalty rates of app users (and the cost to acquire a loyal user) has improved slightly.

    Perhaps as a reaction to the generally higher costs,...

Resources Videos


View an interview with Fiksu CEO Micah Adler during Mobile World Congress, 2012.