Mastering the Mobile Market: Retail

Mastering the Mobile Market: Retail

Today many retailers are hesitant to adopt a mobile marketing strategy, believing the medium can’t drive real results or that they’ll hit their numbers elsewhere. While this approach may have worked in a time before mobile lacked the ubiquity it has today, it’s a model that won’t be sustainable for much longer.

Explore:

  • Augmenting real-world shopping experiences
  • Maximizing push notifications for optimal engagement
  • Serving highly relevant, timely ads promoting sales, discounts, and coupons
  • Building loyalty and encouraging repeat purchases

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Filling the Gaps: Uncovering Mobile’s Increasing Role in the Customer Journey

Filling the Gaps: Uncovering Mobile’s Increasing Role in the Customer Journey

As most marketers know, creating a cohesive customer journey is absolutely critical. However, many marketers are quickly realizing their visibility into that journey is no longer quite as clear as it may have once been.

The reason? Mobile.

Learn more about:

  • Why mobile has complicated the customer journey
  • What marketers can do to fully integrate mobile into their marketing strategy
  • How marketers will benefit from a unified marketing system
  • How Fiksu's integration with Adobe solves these challenges

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5 Essential Tips for App Marketing on Facebook

5 Essential Tips for App Marketing on Facebook

Facebook’s mobile app install ads present a tremendous opportunity for app marketers to cost-effectively build their loyal user base.

Learn how to:

  • Market your mobile app more effectively using Facebook
  • Achieve the best ROI when using Facebook mobile app install ads
  • Leverage Facebook’s immense audience and data
  • Employ Facebook’s Audience Network to reach users outside of Facebook

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Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It

Retargeting your existing users can be a cost-effective way to maximize ROI by adding impressive incremental gains to revenue, purchasers, registrations, and more.

Download this ebook to learn:

  • What retargeting is and why you need it
  • Specific use cases
  • Key components of a retargeting strategy
  • And much more

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Top 5 Mobile Marketing Mistakes And How to Avoid Them

The challenges of effectively marketing on mobile are numerous and potentially overwhelming. But with the right guidance, marketers can learn how to run effective campaigns and avoid mistakes like:

You'll learn:

  • Relying on traditional advertising channels and metrics
  • Selecting the wrong traffic sources
  • Allowing creatives to stagnate and costs to soar
  • And much more

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Facebook Audience Network Investigation: Value Beyond CPI

Fiksu examined the loyalty data of several campaigns running on Facebook’s Audience Network—and how well the network performed in acquiring loyal users may surprise you.

Read this report to learn:

  • Why CPI should not be the sole indicator of campaign success
  • How Facebook’s Audience Network is attracting a greater percentage of loyal users
  • The right time to advertise on Facebook’s Audience Network
  • And much more

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5 Essential Tips for App Marketing on Twitter

This eBook arms app marketers with everything they need to fully capitalize on Twitter’s MAP ad products.

Learn how to:

  • Leverage Twitter’s extensive targeting options and tailored audience features
  • Capitalize on the unique immediacy of the social network
  • Encourage reengagement with deep links
  • Maximize creatives to attract high quality users

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Biggest Changes in iOS 8 for App Marketers: Updating Your User Acquisition Strategy in Response to Apple’s Latest OS

Understand how the changes to Apple’s latest operating system are affecting the way app marketers operate, including:

  • The upgrade from push to actionable notifications
  • The introduction of widgets and the need to stay top-of-mind
  • The all-new Explore tab and the added emphasis on discoverability

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Best Practices for Growing Your Mobile App Business

Learn proven best practices leading companies are using today to build successful and sustainable mobile app businesses.

Gain insights to successfully:

  • Cost effectively generate more downloads
  • Acquire a large number of loyal users
  • Maximize ROI

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Holiday App Marketing Tips

Top Tips and Techniques for Holiday App Marketing

Updated for 2014, you'll learn our top tips for starting and executing your holiday app marketing plan from now through January. 

Download and learn:

  • How to plan your budget to incorporate both value and volume
  • When and how to update your app
  • About the cost to acquire a loyal user throughout the holiday season

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Bridging the Desktop/Mobile Divide: Understanding the technologies and tactics needed for success in a multi-channel world

Bridging the Desktop/Mobile Divide: Understanding the technologies and tactics needed for success in a multi-channel world

Consumers now spend more time on mobile than on desktop websites or on TV - but advertising on mobile has not kept up. Despite consumers spending 20% of their overall media time on mobile, only 4% of ad dollars are spent there. This represents a lost opportunity for marketers.

Download and learn:

  • How changes in industry practice and standards have paved the way for cross-device marketing
  • What technologies and media sources are available to support cross-device targeting
  • Eight practical tips on how to implement a cross-device marketing program

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A Comparison of Media Sources for Mobile App User Acquisition - Spoiler Alert: Advantage Facebook

A Comparison of Media Sources for Mobile App User Acquisition - Spoiler Alert: Advantage Facebook

In the last year, Facebook's Mobile App Ads have set a new bar for app marketing performance. Fiksu recently studied 300 apps who advertised across Facebook and other sources to evaluate exactly how they compare, and the results were clear: Facebook is delivering unmatched ROI.

Read the report to learn:

  • Users acquired via Facebook make purchases at a rate nearly 50% higher than banner networks and 12% higher than video networks
  • The cost to acquire a purchasing user is significantly lower than on other sources
  • Despite higher CPCs, Facebook consistently outperforms other channels on ROI

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User Acquisition For Mobile Games On Facebook

User Acquisition For Mobile Games On Facebook

This ebook outlines how to best take advantage of the wide range of tools and techniques Facebook provides to boost performance to new levels.

Download and learn:

  • Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media
  • Best practices and techniques to improve performance for Facebook mobile app ads up to 60%
  • Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook using Fiksu programmatic tools

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Brand Building on Mobile Devices: Measuring the Value of Consumer Engagement

Brand Building on Mobile Devices: Measuring the Value of Consumer Engagement

This new Fiksu report studies the idea of mobile apps as vehicles for engagement - recurring interactions with a brand.

Read the report to learn:

  • Why current industry metrics are ineffective for measuring the power of mobile apps
  • How mobile compares on a straight CPM and CPC basis
  • How CPEm reveals the true value of mobile apps for brands

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10 Big Brand Strategies for Mobile App Marketing

10 Big Brand Strategies for Mobile App Marketing

Learn what leading brands are now doing, how they’re doing it, and what their marketing executives have to say in this new ebook.

Learn to:

  • How big brands are growing their mobile app user base
  • Ten marketing strategies big brands are employing to drive their success
  • Industry trends you should know about

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How Mobile Ad Tracking Impacts App Marketing Results

How Mobile Ad Tracking Impacts App Marketing Results

Download the technical white paper to gain a deeper understanding of the performance tracking technologies available on mobile

Learn to:

  • How mobile differs from online tracking methods
  • Advantages and limitations of the available technologies
  • How to get the best value out of your mobile app marketing budget

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Optimization for Advanced App Marketers

Optimization for Advanced App Marketers

This eBook, Optimization for Advanced App Marketers, Technology and Practices for High-Performance Results, discusses why the right optimization technology is so crucial to successful mobile app marketing.

Learn to:

  • Maximize your marketing budget
  • Drive installs based on post-download monetization events
  • Generate loyal app users cost-effectively

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android app marketing and google play

Android App Marketing And Google Play - What You Need To Know

This new ebook addresses the most important concerns Android marketers need to understand to be successful on Google Play: How to raise app rank; increase organic user acquisition; target high-value users, and much more.

It includes:

  • The "must-know" differences between Google Play and Apple's App Store
  • Techniques to get your app found and drive more installs
  • Expert tips from experienced Google Play marketers

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How to Acquire Loyal App Users

How to Acquire Loyal App Users - Strategies to grow in-app purchases, ad revenue & registrations

This new eBook details new technologies and practices used by leading app developers to identify, target and acquire likely loyal users - to increase in-app purchases, lifetime customer value, and marketing ROI.

You'll learn how to:

  • Drive downloads from profitable, loyal users
  • Increase in-app purchases, ad revenue & registrations
  • Grow lifetime customer value
  • Leverage new technology for targeting loyal users

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