eBooks

What is a mobile DMP and why should you care?
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iOS 9 and the Latest Apple Devices
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The Mobile Advantage: Engaging Audiences Throughout the Customer Journey
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Mastering the Mobile Market: Retail
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Filling the Gaps: Uncovering Mobile’s Increasing Role in the Customer Journey
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5 Essential Tips for App Marketing on Facebook
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Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It
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Top Five Mobile Marketing Mistakes
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Facebook Audience Network Investigation: Value Beyond CPI
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5 Essential Tips for App Marketing on Twitter
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Biggest Changes in iOS 8 for App Marketers: Updating Your User Acquisition Strategy in Response to Apple’s Latest OS
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Best Marketing Practices for Growing Your Mobile App
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Top Tips and Techniques for Holiday App Marketing
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Bridging the Desktop/Mobile Divide: Understanding the technologies and tactics needed for success in a multi-channel world
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A Comparison of Media Sources for Mobile App User Acquisition - Spoiler Alert: Advantage Facebook
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User Acquisition for Mobile Games on Facebook
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Brand Building on Mobile Devices: Measuring the Value of Consumer Engagement
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10 Big Brand Strategies For Mobile App Marketing
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Technical Whitepaper - How Mobile Ad Tracking Impacts App Marketing Results
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Optimization for Advanced App Marketers
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Android App Marketing and Google Play
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How to Acquire Loyal App Users
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