We’re happy to announce we’ve got a new and improved version of our most popular ebook, Best Marketing Practices for Growing Your Mobile App. In this fast-moving industry, a lot has changed over the last few years, and we’re happy to reflect those changes in our updated guidelines. This ebook provides a great foundation for anyone looking to get started with mobile app marketing.

Today marks an important milestone in Fiksu’s history. This morning we announced that we secured  $10 million in debt funding from Silicon Valley Bank, which means more support to fuel our global expansion and ongoing product development. With this new financing we have the room to build out even more innovation in the world of programmatic ad tech for mobile and serve a broader audience of clients around the world.

A new study conducted by MobileDevHQ, an ASO company recently acquired by Tune, suggests that where an app ranks in search results, rather than where it ranks in the top charts, is the most important component of discoverability. But we’re not so sure that paints a complete and clear picture: consumer intent in this and similar surveys is actually quite unclear.

The difference between searching and "searching"?

Advertising Week, the annual celebration of the business of advertising, concluded today in New York.  Here are some of the more notable takeaways:

Mobile Media Summit:           

There are many reasons why Fiksu has been voted the #1 company to work for in the Boston area. My personal favorite is the Fiksu2Fiksu century ride. It’s a 100 mile bike ride that starts in our Northampton office in the Western part of Massachusetts, and crosses through some beautiful (and sometimes hilly) countryside, ending at our Boston office. Fiksu offices in other parts of the world also take part and plot their own course routes.

When Smarter in the City announced its new incubator earlier this year, Fiksu’s Christian Galvin knew he needed to get involved. Based in Roxbury’s Dudley Square, the incubator caters to local entrepreneurs from underrepresented communities.

“This to me was unique,” said Galvin. “There are literally thousands of incubators right now, but I’ve yet to see any other incubator that focuses on the inner-city like this one does.”

Fiksu is proud to work with some of the leading mobile apps in the industry, and that includes American Well, which allows users to see a doctor right on their phone or tablet. We recently caught up with the company’s SVP of Consumer Markets, Mike Putnam, to learn more about their mobile marketing strategy. Check out the complete video below.

August was a ‘lazy’ month for vacationers, app users, and for app marketers, demonstrated by lowered app install activity on both iOS and Android and lower marketing spends. The Cost Per Loyal User (CPLU) Index, which measures the cost of acquiring a loyal user for brands who actively market their apps, came in at $1.86, representing a 6 percent decrease from last month’s index.

Last night, Apple withdrew iOS 8.0.1 after it surfaced that the update was causing problems with cellular connectivity for iPhone 6 users. That's a pretty serious bug -- but it turns out that according to our data, only a very small percentage of users with the new phones had actually upgraded -- and many of them have used Apple's instructions on how to revert to the original iOS 8.0.

Last week, marketers across the country descended upon Boston for FutureM, which this year was combined with Hubspot’s Inbound for a massive marketing event.

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