It’s hard to believe, but we’re seeing it again. For the third consecutive month, the Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free iOS apps, soared again jumping to 9.2 million downloads in December. This marks a 14 percent increase since last month and an astounding 44 percent rise since last year at this time. October and November results (7.8 million and 8.1 million, respectively) had each been new records.

A new year, a new milestone for Fiksu.

Thanks to our rapid growth, we’ve been busting out of the seams of our Boston headquarters for some time now. So on January 5th, we expanded our offices by opening a new floor at 31 St. James Avenue, nearly doubling our space to 43K total sq. ft.

Consumer media habits are shifting, and they’re shifting toward mobile and away from television. In fact, for the first time ever, Americans spent more time on their mobile devices than watching TV.

Yet, for more traditional marketers, in many cases TV still remains the dominant advertising medium. And while mobile budgets have grown over the last several years, they’re still not on par with the amount of time spent on mobile.  

A recent study by Adroll revealed nearly three-quarters of marketers spend between 10 to 50 percent of their budgets on retargeting. And we expect that number to grow throughout 2015, especially on mobile.   

Between courses of turkey and pumpkin pie, iPhone users downloaded apps in droves this Thanksgiving holiday, according to our latest index report. This past month saw an astounding 8.1 million downloads of the top 200 free iOS apps, according to the App Store Competitive Index. Compared to last November, app download volumes have grown by a whopping 42 percent.

When Facebook introduced its Audience Network—an advertising channel that allows advertisers to leverage the social network’s wealth of data to bring targeted adds into third-party apps—marketers took notice.  And why wouldn’t they? Marketing on Facebook’s News Feed has already proven widely successful, and by offering a new traffic source with extended targeting options, it all but guaranteed better results.

Growth has always been a part of the Fiksu story -- but it's not every day that we get directly rewarded for it.

As 2014 draws to a close, companies across a range of different industries are publishing their annual reports, offering insight into the most important trends in the year that was.  Unsurprisingly, mobile—specifically the uptick in usage—was common among all of them.

The Fiksu resources keep on coming, as this week we released 5 Essential Tips for App Marketing on Twitter.  A spiritual successor to the popular 5 Essential Tips for App Marketing on Facebook, this latest ebook offers tips, tricks, and tactics for promoting your app—140 characters at a time.

Millions of smartphones and tablets will be given as gifts this holiday season. In fact, Apple is expected to ship nearly 72 million iPhones this quarter, driven largely by holiday sales.

Latest from the Twittersphere

  • Our team is sponsoring at #DEW2016 next week and our is speaking on 2/10 https://t.co/yZVoNh20oY don't miss it! 2 days 22 hours ago
  • What makes apps successful? Of the top 25 grossing iOS apps of 2015, 24 worked with Fiksu. #winning https://t.co/ujA6j2XUX0 4 days 5 hours ago
  • Thanks for including our December Index data on #appmarketing costs and #appdownloads in your piece: https://t.co/Je9lqfATWi 4 days 5 hours ago
  • Trust is up to you, but don’t forget, those metrics include incent traffic - that adds many low cost installs to iOS but not Android 5 days 5 hours ago