The Fiksu Blog

Lately, free-to-play games have taken a lot of heat. In just the past few months, Pocket Gamer debated the viability of the model on its website, and Business Insider published an article referring to the consumer experience with freemium games as “downright cruel.” Even South Park got in on the conversation with the episode “Freemium isn’t Free,” in which it was theorized that the “-mium” suffix originates from the Latin for “not really.”...Read more

Over the last year, and particularly in the last four months, the Russian ruble has all but collapsed.  A series of sanctions imposed following Russia's annexation of Crimea, coupled with rapidly falling oil prices, has caused inflation to soar and deprecated the value of the ruble. As a result, the purchasing power of the average Russian consumer has diminished considerably – as much as 90% since September. Spending on luxuries was the first casualty of Russian consumers' tightened purse strings, and that doesn't just mean expensive real-world purchases: in-app purchases have proved no exception to this trend....Read more

With its vast compilation of user data, Facebook offers unique targeting capabilities that often lead to great success for many of our clients. Boston-based telehealth company American Well is a great example. ...Read more

If you’ve had a chance to take a look around our new website over the last week or so, you’ve likely noticed our new look and our new products....Read more

We’re excited to announce that we’ve been named one of five finalists for the Best Mobile Advertising or Marketing Campaign at the upcoming Global Mobile Awards for our work with Shotzoom on Twitter. Watch the video below to learn more about the campaign....Read more

As you’ve undoubtedly noticed, we’ve changed things up a bit.  Today, we launched our new website, logo, expanded messaging, and, most notably—a brand new line of mobile marketing solutions designed for brands, agencies, and performance marketers looking to reach precise mobile audiences....Read more

It’s hard to believe, but we’re seeing it again. For the third consecutive month, the Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free iOS apps, soared again jumping to 9.2 million downloads in December. This marks a 14 percent increase since last month and an astounding 44 percent rise since last year at this time. October and November results (7.8 million and 8.1 million, respectively) had each been new records....Read more

A new year, a new milestone for Fiksu....Read more

Consumer media habits are shifting, and they’re shifting toward mobile and away from television. In fact, for the first time ever, Americans spent more time on their mobile devices than watching TV....Read more

A recent study by Adroll revealed nearly three-quarters of marketers spend between 10 to 50 percent of their budgets on retargeting. And we expect that number to grow throughout 2015, especially on mobile.   ...Read more

Latest from the Twittersphere