The Fiksu Blog

If you haven’t been convinced you need an app by now, maybe last week’s announcement of the Apple Watch will finally do it. If Adobe is right in its estimate that 10% of iPhone and iPad users will have an Apple Watch in the next 18 months, then that’s 25 million people who will only be able to engage with your brand through their smartwatch if you have an app....Read more

Following last week’s epic presence at Mobile World Congress, our team has been nursing jetlag and recovering from the biggest event of the year. Each time we participate we continue to be amazed at the scale and quality of this event and 2015 was no exception. The final tally? 93,000+ attendees and 2100+ exhibiting companies were the final numbers that GSMA posted in their highlight article....Read more

Despite mobile’s ascension in the hierarchy of digital media, many retailers are still hesitant to advertise there, believing that mobile can’t drive real results or that they’ll hit their online numbers elsewhere. While this strategy worked in a time when mobile lacked the ubiquity it has today, it’s a model that won’t be sustainable for much longer.  Here’s why:...Read more

UPDATE: As of about 4:30pm ET, the App Store seems to be working again and Apple's Service page reports that it's running. Back to promoting those apps, everyone -- with an eye on the stability of the app store, just to be safe. Original post below....Read more

Big news keeps on coming, as today we announced Fiksu has joined the Adobe Digital Marketing Solution Partner Program. As a partner, Fiksu will integrate with Adobe Marketing Cloud, giving joint customers a robust tracking, attribution, and performance insight solution that:

  • Removes silos, allowing marketers to see their mobile app campaigns in the larger context of all marketing efforts.
  • Ties user engagement and revenue to mobile marketing spend
  • Uses more relevant data to optimize campaigns to high-performing marketing channels
  • Provides a single dashboard to see real-time view metrics for both mobile and desktop
  • ...Read more

An international team from Fiksu has joined the other 90,000 people from the mobile industry this week in Barcelona for Mobile World Congress. Two days into the conference, there's already been a ton of excitement; it’s hard to believe we still have two days left!...Read more

Fiksu is pleased to announce partnerships with Tune, adjust, AppsFlyer, and Kochava.  These partnerships are aimed at helping marketers who choose to use both Fiksu’s mobile marketing platform and standalone measurement and analytics providers that track campaigns. ...Read more

The New Year is off to a strong start, as the January 2015 App Store Competitive Index surpassed the 10 million download mark for the first time ever, coming in at 10.3 million daily downloads compared to last month’s previous record high of 9.2 million. This represents a 12 percent growth month-over-month and a marked 61 percent leap since January 2014....Read more

Of late, Fiksu has dedicated a lot of blog space, speaking engagements, eBooks, and cases studies to charting the rise of programmatic ad spend.  The problem, however, is that a lot of these statistics are representative of either the global mobile marketplace or are solely US-specific, both of which fail to adequately highlight the trends in EMEA’s mobile market. ...Read more

This week, we're pleased to announce data partnerships with Neustar and eXelate. Both partners will play key roles in expanding the quality data that aids Fiksu in reaching larger, more precise audiences. ...Read more

Latest from the Twittersphere

  • Fiksu's nominated for People's Choice Stevie Awards! And you can cast your vote for us using this short code X800S. https://t.co/AXX4j72UYG 1 day 4 hours ago
  • Thanks for covering our March Index #appmarketing data! https://t.co/nEzmQFago2 via 3 days 9 hours ago
  • Great news: Fiksu won two Stevie Awards. Even better: you can vote for us to win another. https://t.co/ojVleN19VI 3 days 10 hours ago
  • Thanks! FYI it’s “cost per loyal user” not CPI. We’ve stopped publishing CPI to help marketers think beyond the first install. 4 days 4 hours ago