We recently released a new edition of our most popular ebook, Best Marketing Practices for Growing Your Mobile App, which you can download here, if you haven’t already.

If you’re interested in getting some additional insights on each of the 10 tips included in the ebook, our own Tom Cummings has got you covered. Click on any of the tips to get Tom’s take, or watch the video below to see some of the highlights.

This week Fiksu released our latest ebook—Biggest Changes in iOS 8 For App Marketers: Updating your user acquisition strategies in response to Apple’s latest OSIn it, we examine the five most significant changes in iOS 8 for app marketers, along with strategies to more effectively increase visibility, attract loyal users, and encourage app interactions.

Some of the tips in our free ebook include:

For some companies, mobile is just one part of what they do. For Shotzoom, much like for Fiksu, mobile is the only thing they do. Shotzoom has been developing apps since 2008, and their golf performance app, Golfshot: Golf GPS is currently among the Top 20 grossing apps in the sports category.

We recently sat down with their President and GM, Ben Addoms, to learn more about their mobile strategy. Watch the complete video below.

With 2.5 million apps in the App Store and Google Play store, it can undeniably be hard to acquire mobile app users. That, of course, is why we’re here - but I digress.

This month’s Fiksu Index showed app marketing costs hit an all-time high.  Following the launches of the iPhone 6 and 6 Plus and Apple iOS 8 release, the cost for marketers to acquire loyal users (CPLU) reached $2.25. CPLU increased 21 percent from August, and 34 percent since September 2013. Taking a peek at the increasing costs to acquire loyal users over a two-year time period (2012-2014), we see an upward sloping trend line – demonstrating that marketers continue to face an environment of increasing costs and competitive forces.

“Being willing to be early gives you the advantage of being there before the crowd of advertisers is already there.” So says Ben Addoms, President and GM at Shotzoom Software, makers of the app Golfshot: Golf GPS, which helps improve golf performance. Golfshot was one of the first apps to use Twitter’s Mobile App Promotion products earlier this summer.

A new report from Jumio reveals that merchants and brands could lose out on up to $8.6 billion in mobile sales this holiday season due to checkout cart abandonment.

The study found that consumers abandon the mobile checkout process for many reasons, including slow network speeds and high shipping fees.

If you're a retailer, how can you prevent this from happening in your mobile site or app?

As the new iPad Air 2 and iPad Mini 3 arrive in stores and customers' mailboxes, we've turned on our iPad launch tracker to see how this generation compares to previous iPads. Will pent-up consumer demand driveincreible sales? Is the addition of the fingerprint scanner a big draw? Did that laser-shaved pencil demonstration of how thin the Air is really win people over?

We’re happy to announce we’ve got a new and improved version of our most popular ebook, Best Marketing Practices for Growing Your Mobile App. In this fast-moving industry, a lot has changed over the last few years, and we’re happy to reflect those changes in our updated guidelines. This ebook provides a great foundation for anyone looking to get started with mobile app marketing.

Today marks an important milestone in Fiksu’s history. This morning we announced that we secured  $10 million in debt funding from Silicon Valley Bank, which means more support to fuel our global expansion and ongoing product development. With this new financing we have the room to build out even more innovation in the world of programmatic ad tech for mobile and serve a broader audience of clients around the world.

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