Between courses of turkey and pumpkin pie, iPhone users downloaded apps in droves this Thanksgiving holiday, according to our latest index report. This past month saw an astounding 8.1 million downloads of the top 200 free iOS apps, according to the App Store Competitive Index. Compared to last November, app download volumes have grown by a whopping 42 percent.

When Facebook introduced its Audience Network—an advertising channel that allows advertisers to leverage the social network’s wealth of data to bring targeted adds into third-party apps—marketers took notice.  And why wouldn’t they? Marketing on Facebook’s News Feed has already proven widely successful, and by offering a new traffic source with extended targeting options, it all but guaranteed better results.

Growth has always been a part of the Fiksu story -- but it's not every day that we get directly rewarded for it.

As 2014 draws to a close, companies across a range of different industries are publishing their annual reports, offering insight into the most important trends in the year that was.  Unsurprisingly, mobile—specifically the uptick in usage—was common among all of them.

The Fiksu resources keep on coming, as this week we released 5 Essential Tips for App Marketing on Twitter.  A spiritual successor to the popular 5 Essential Tips for App Marketing on Facebook, this latest ebook offers tips, tricks, and tactics for promoting your app—140 characters at a time.

Millions of smartphones and tablets will be given as gifts this holiday season. In fact, Apple is expected to ship nearly 72 million iPhones this quarter, driven largely by holiday sales.

Yesterday, Apple released their annual rankings of the year’s top grossing apps—and, we’re thrilled to say, Fiksu was well represented.  In fact, 41 out of the top 50 and a jaw-dropping 9 out of the top 10 apps have promoted their apps through Fiksu’s systems. 

When it comes to data-driven, programmatic marketing, lots of numbers get thrown around, and keeping track of all of them can be just a tiny bit confusing.  That’s why we’ve assembled a list of some of the most striking, important, or flat-out interesting stats regarding today’s mobile environment.  Consider it a cheat sheet.

86% of time spent on mobile is spent on apps

The App Store is already buzzing this holiday season, with our latest index showing app downloads hit an all-time high in October. Tracking the average aggregate daily download volume of the top 200 free iOS apps, the App Store Competitive Index reached 7.8 million downloads. This was an incredible 42 percent rise over last month, and a 39 percent increase over 2013. The release of the iPhone 6 and availability of iOS 8 undoubtedly led to this high volume of activity as users updated their new devices with their favorite apps.

It’s that time of year again. The air is chillier, parts of the country are already buried under 6 feet of snow, and commercials are reminding you to get a head start on your holiday shopping. Thanksgiving, and more importantly for retail marketers, Black Friday and Cyber Monday, are just days away.

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