As 2014 draws to a close, companies across a range of different industries are publishing their annual reports, offering insight into the most important trends in the year that was.  Unsurprisingly, mobile—specifically the uptick in usage—was common among all of them.

The Fiksu resources keep on coming, as this week we released 5 Essential Tips for App Marketing on Twitter.  A spiritual successor to the popular 5 Essential Tips for App Marketing on Facebook, this latest ebook offers tips, tricks, and tactics for promoting your app—140 characters at a time.

Millions of smartphones and tablets will be given as gifts this holiday season. In fact, Apple is expected to ship nearly 72 million iPhones this quarter, driven largely by holiday sales.

Yesterday, Apple released their annual rankings of the year’s top grossing apps—and, we’re thrilled to say, Fiksu was well represented.  In fact, 41 out of the top 50 and a jaw-dropping 9 out of the top 10 apps have promoted their apps through Fiksu’s systems. 

Besides bragging rights, the biggest take away from Apple’s release is the power of data in attracting the right users.  Fiksu leverages its enormous—and continually growing—reservoir of data to target and ultimately acquire the type of high-value users who drive monetization. And well, the results speak for themselves.

When it comes to data-driven, programmatic marketing, lots of numbers get thrown around, and keeping track of all of them can be just a tiny bit confusing.  That’s why we’ve assembled a list of some of the most striking, important, or flat-out interesting stats regarding today’s mobile environment.  Consider it a cheat sheet.

86% of time spent on mobile is spent on apps

The App Store is already buzzing this holiday season, with our latest index showing app downloads hit an all-time high in October. Tracking the average aggregate daily download volume of the top 200 free iOS apps, the App Store Competitive Index reached 7.8 million downloads. This was an incredible 42 percent rise over last month, and a 39 percent increase over 2013. The release of the iPhone 6 and availability of iOS 8 undoubtedly led to this high volume of activity as users updated their new devices with their favorite apps.

It’s that time of year again. The air is chillier, parts of the country are already buried under 6 feet of snow, and commercials are reminding you to get a head start on your holiday shopping. Thanksgiving, and more importantly for retail marketers, Black Friday and Cyber Monday, are just days away.

Featured by Apple as a "Best New App," BUNT is the exclusive digital trading card app of Major League Baseball. Looking to reach out to the millions of tech-savvy baseball fans across the world, Topps, the makers of BUNT, turned to Fiksu to acquire users and maximize ROI.

In an infographic published last month, Millennial Media examined holiday season mobile ad trends, claiming “click-through rate (CTRs) on the Millennial Media platform during Thanksgiving week increased 48% from 2012 to 2013.”  They attribute this to two main factors—consumer interest in making purchases spiking in advance of the holiday season and advertisers releasing their most compelling and creative

If you’re wondering who to invite to a conference to guarantee a lively discussion, I suggest bringing ambitious, like-minded, mobile-obsessed women together. This Tuesday, I had the privilege of attending the Mobile Women to Watch summit in New York City as a 2015 honoree. Finalists accompanying me on this year’s list came from several recognized brands such as Walgreens, GM, Starwood and executives from leading ad agencies and mobile companies.

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