September and October are exciting - and scary - months for app marketers. It’s the season for new Apple devices, and with them a new version of iOS. When users update their operating system or move to new phones, they often re-evaluate their app choices and clean house on their phones. "What do I delete and what do I keep? Should I look at new apps to install?"
That’s the scary part for app marketers: it’s an easy time to lose a connection with a customer who might not reinstall every app on their phone.