It’s that time of year again. The air is chillier, parts of the country are already buried under 6 feet of snow, and commercials are reminding you to get a head start on your holiday shopping. Thanksgiving, and more importantly for retail marketers, Black Friday and Cyber Monday, are just days away.

Featured by Apple as a "Best New App," BUNT is the exclusive digital trading card app of Major League Baseball. Looking to reach out to the millions of tech-savvy baseball fans across the world, Topps, the makers of BUNT, turned to Fiksu to acquire users and maximize ROI.

In an infographic published last month, Millennial Media examined holiday season mobile ad trends, claiming “click-through rate (CTRs) on the Millennial Media platform during Thanksgiving week increased 48% from 2012 to 2013.”  They attribute this to two main factors—consumer interest in making purchases spiking in advance of the holiday season and advertisers releasing their most compelling and creative

If you’re wondering who to invite to a conference to guarantee a lively discussion, I suggest bringing ambitious, like-minded, mobile-obsessed women together. This Tuesday, I had the privilege of attending the Mobile Women to Watch summit in New York City as a 2015 honoree. Finalists accompanying me on this year’s list came from several recognized brands such as Walgreens, GM, Starwood and executives from leading ad agencies and mobile companies.

We recently released a new edition of our most popular ebook, Best Marketing Practices for Growing Your Mobile App, which you can download here, if you haven’t already.

If you’re interested in getting some additional insights on each of the 10 tips included in the ebook, our own Tom Cummings has got you covered. Click on any of the tips to get Tom’s take, or watch the video below to see some of the highlights.

This week Fiksu released our latest ebook—Biggest Changes in iOS 8 For App Marketers: Updating your user acquisition strategies in response to Apple’s latest OSIn it, we examine the five most significant changes in iOS 8 for app marketers, along with strategies to more effectively increase visibility, attract loyal users, and encourage app interactions.

Some of the tips in our free ebook include:

For some companies, mobile is just one part of what they do. For Shotzoom, much like for Fiksu, mobile is the only thing they do. Shotzoom has been developing apps since 2008, and their golf performance app, Golfshot: Golf GPS is currently among the Top 20 grossing apps in the sports category.

We recently sat down with their President and GM, Ben Addoms, to learn more about their mobile strategy. Watch the complete video below.

With 2.5 million apps in the App Store and Google Play store, it can undeniably be hard to acquire mobile app users. That, of course, is why we’re here - but I digress.

This month’s Fiksu Index showed app marketing costs hit an all-time high.  Following the launches of the iPhone 6 and 6 Plus and Apple iOS 8 release, the cost for marketers to acquire loyal users (CPLU) reached $2.25. CPLU increased 21 percent from August, and 34 percent since September 2013. Taking a peek at the increasing costs to acquire loyal users over a two-year time period (2012-2014), we see an upward sloping trend line – demonstrating that marketers continue to face an environment of increasing costs and competitive forces.

“Being willing to be early gives you the advantage of being there before the crowd of advertisers is already there.” So says Ben Addoms, President and GM at Shotzoom Software, makers of the app Golfshot: Golf GPS, which helps improve golf performance. Golfshot was one of the first apps to use Twitter’s Mobile App Promotion products earlier this summer.

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