The Fiksu Blog

Two years ago, Facebook threw a karate chop to the gut of the mobile marketing industry by creating revolutionary tools for mobile app marketers. Yesterday, Google responded with a one-two punch of its own, addressing both the demand side and supply side of the market....Read more

As the proverb goes, “April showers bring May flowers,” and the same may be true for marketers in April. While this past month represented another expensive one for mobile, particularly on a year-over-year viewpoint, it also may prove to be very fruitful. As leading brands heightened their focus on strategic mobile spending and higher-value targeting, loyalty rates of app users (and the cost to acquire a loyal user) has improved slightly....Read more

You can’t talk about innovation in Boston without mentioning MITX. The Massachusetts Innovation and Technology Exchange is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. Their annual awards event, held just last week, is one of the best and biggest of its kind in the nation....Read more

No matter what your goal is on mobile – whether you’re trying to get users to download your app, or raise awareness for your brand – audience targeting is key to achieving success. This typically includes targeting based on key characteristics like who someone is (gender, age, etc.) and what they like (travel, games, sports, etc.)....Read more

The much-anticipated Apple Watch is finally here, as early pre-orders have begun to arrive. Already, 3000 apps are available on the device, and 20 million units are predicted to be sold this year. The buzz is clearly at a peak for consumers, as well as marketers, who are eager to find out how they can capitalize on this newest mobile device....Read more

It may not be surprising that 86% of senior-level marketers say it’s absolutely critical or very important to create a cohesive customer journey....Read more

This month was a significant one for the Fiksu indexes, as it marked the first time in history that the cost to acquire loyal app users (CPLU) surged passed the $3 mark. While hitting a historic high, this number isn’t surprising since it points a larger trend of rising costs and steadily growing competitive pressures observed across the landscape....Read more

This week, Google is rolling out some changes to their search behavior that could make waves for app developers. First, you've probably heard about the update to their page rank algorithm that gives more credit to sites that have a mobile friendly design, ranking them higher on mobile search results. The changes -- referred to as "Mobilegeddon" by some in the SEO industry -- reward web pages for such mobile-friendly practices as:

  • Responsive design that adapts to the user's screen size
  • Avoiding Flash, preferring HTML5 videos and animations
  • Quick load speeds on mobile, ideally under one second
  • Avoiding interstitials, such as those that prompt the user to download an app 
...Read more

The fact that programmatic buying is growing like crazy is not news. And neither is the notion that some marketers are leery of giving up control over their media buying to a computer. But I'm here to try and ease those concerns, specifically around the most popular type of programmatic buying: RTB....Read more

A press release issued by Report Buyer recapping the 2014 mobile market in South East Asia stated that Thailand shows a “high growth potential for mobile commerce, with expanding smartphone penetration and increasing mobile shopper penetration.“  ...Read more

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