UPDATE: As of about 4:30pm ET, the App Store seems to be working again and Apple's Service page reports that it's running. Back to promoting those apps, everyone -- with an eye on the stability of the app store, just to be safe. Original post below.

Big news keeps on coming, as today we announced Fiksu has joined the Adobe Digital Marketing Solution Partner Program. As a partner, Fiksu will integrate with Adobe Marketing Cloud, giving joint customers a robust tracking, attribution, and performance insight solution that:

An international team from Fiksu has joined the other 90,000 people from the mobile industry this week in Barcelona for Mobile World Congress. Two days into the conference, there's already been a ton of excitement; it’s hard to believe we still have two days left!

Fiksu is pleased to announce partnerships with Tune, adjust, AppsFlyer, and Kochava.  These partnerships are aimed at helping marketers who choose to use both Fiksu’s mobile marketing platform and standalone measurement and analytics providers that track campaigns. 

Each of them is an inaugural member of Fiksu’s new preferred partnership program. To qualify, each company completed a rigorous certification process assuring that they can support deep integration with Fiksu. All four are the most complete Fiksu campaign-tracking partners to date.

The New Year is off to a strong start, as the January 2015 App Store Competitive Index surpassed the 10 million download mark for the first time ever, coming in at 10.3 million daily downloads compared to last month’s previous record high of 9.2 million. This represents a 12 percent growth month-over-month and a marked 61 percent leap since January 2014.

Of late, Fiksu has dedicated a lot of blog space, speaking engagements, eBooks, and cases studies to charting the rise of programmatic ad spend.  The problem, however, is that a lot of these statistics are representative of either the global mobile marketplace or are solely US-specific, both of which fail to adequately highlight the trends in EMEA’s mobile market. 

Well, until now, anyway.

Thanks to a report published by Adform, new light has been shed on European programmatic spend.  Particularly noteworthy data included:

This week, we're pleased to announce data partnerships with Neustar and eXelate. Both partners will play key roles in expanding the quality data that aids Fiksu in reaching larger, more precise audiences. 

Lately, free-to-play games have taken a lot of heat.

Over the last year, and particularly in the last four months, the Russian ruble has all but collapsed.  A series of sanctions imposed following Russia's annexation of Crimea, coupled with rapidly falling oil prices, has caused inflation to soar and deprecated the value of the ruble. As a result, the purchasing power of the average Russian consumer has diminished considerably – as much as 90% since September.

With its vast compilation of user data, Facebook offers unique targeting capabilities that often lead to great success for many of our clients. Boston-based telehealth company American Well is a great example. 

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  • Read it here: Our data shows that #mobilemarketing costs dipped slightly in May http://t.co/jW7SfUDaqR via @MobileMW #mobile #app 7 hours 45 min ago
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  • The latest #blog post discusses our monthly Index - find out what's happening with #mobilemarketing costs & downloads http://t.co/qMTM6vyrlx 11 hours 26 min ago