With its vast compilation of user data, Facebook offers unique targeting capabilities that often lead to great success for many of our clients. Boston-based telehealth company American Well is a great example. 

If you’ve had a chance to take a look around our new website over the last week or so, you’ve likely noticed our new look and our new products.

As our own Chief Strategy Officer Craig Palli discusses in the below video, now was the perfect time to roll out this new positioning, which he explains was “market-driven.”

We’re excited to announce that we’ve been named one of five finalists for the Best Mobile Advertising or Marketing Campaign at the upcoming Global Mobile Awards for our work with Shotzoom on Twitter. Watch the video below to learn more about the campaign.

As you’ve undoubtedly noticed, we’ve changed things up a bit.  Today, we launched our new website, logo, expanded messaging, and, most notably—a brand new line of mobile marketing solutions designed for brands, agencies, and performance marketers looking to reach precise mobile audiences.

Our two new products are for brand performance marketing:

It’s hard to believe, but we’re seeing it again. For the third consecutive month, the Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free iOS apps, soared again jumping to 9.2 million downloads in December. This marks a 14 percent increase since last month and an astounding 44 percent rise since last year at this time. October and November results (7.8 million and 8.1 million, respectively) had each been new records.

A new year, a new milestone for Fiksu.

Thanks to our rapid growth, we’ve been busting out of the seams of our Boston headquarters for some time now. So on January 5th, we expanded our offices by opening a new floor at 31 St. James Avenue, nearly doubling our space to 43K total sq. ft.

Consumer media habits are shifting, and they’re shifting toward mobile and away from television. In fact, for the first time ever, Americans spent more time on their mobile devices than watching TV.

Yet, for more traditional marketers, in many cases TV still remains the dominant advertising medium. And while mobile budgets have grown over the last several years, they’re still not on par with the amount of time spent on mobile.  

A recent study by Adroll revealed nearly three-quarters of marketers spend between 10 to 50 percent of their budgets on retargeting. And we expect that number to grow throughout 2015, especially on mobile.   

Between courses of turkey and pumpkin pie, iPhone users downloaded apps in droves this Thanksgiving holiday, according to our latest index report. This past month saw an astounding 8.1 million downloads of the top 200 free iOS apps, according to the App Store Competitive Index. Compared to last November, app download volumes have grown by a whopping 42 percent.

When Facebook introduced its Audience Network—an advertising channel that allows advertisers to leverage the social network’s wealth of data to bring targeted adds into third-party apps—marketers took notice.  And why wouldn’t they? Marketing on Facebook’s News Feed has already proven widely successful, and by offering a new traffic source with extended targeting options, it all but guaranteed better results.

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