Of late, Fiksu has dedicated a lot of blog space, speaking engagements, eBooks, and cases studies to charting the rise of programmatic ad spend. The problem, however, is that a lot of these statistics are representative of either the global mobile marketplace or are solely US-specific, both of which fail to adequately highlight the trends in EMEA’s mobile market.
Well, until now, anyway.
Thanks to a report published by Adform, new light has been shed on European programmatic spend. Particularly noteworthy data included: