It’s Monday morning and my alarm is sounding. Time to get up. I pick up my phone and with the touch of a few buttons I have turned off the alarm, turned on my lights and started my coffee maker. I walk into the kitchen and voice-activate my speakers, which tell me the weather and fill me in on the morning news.

If you haven’t been convinced you need an app by now, maybe last week’s announcement of the Apple Watch will finally do it. If Adobe is right in its estimate that 10% of iPhone and iPad users will have an Apple Watch in the next 18 months, then that’s 25 million people who will only be able to engage with your brand through their smartwatch if you have an app.

Following last week’s epic presence at Mobile World Congress, our team has been nursing jetlag and recovering from the biggest event of the year. Each time we participate we continue to be amazed at the scale and quality of this event and 2015 was no exception. The final tally? 93,000+ attendees and 2100+ exhibiting companies were the final numbers that GSMA posted in their highlight article.

Despite mobile’s ascension in the hierarchy of digital media, many retailers are still hesitant to advertise there, believing that mobile can’t drive real results or that they’ll hit their online numbers elsewhere. While this strategy worked in a time when mobile lacked the ubiquity it has today, it’s a model that won’t be sustainable for much longer.  Here’s why:

Mobile is Growing Rapidly

 

UPDATE: As of about 4:30pm ET, the App Store seems to be working again and Apple's Service page reports that it's running. Back to promoting those apps, everyone -- with an eye on the stability of the app store, just to be safe. Original post below.

Big news keeps on coming, as today we announced Fiksu has joined the Adobe Digital Marketing Solution Partner Program. As a partner, Fiksu will integrate with Adobe Marketing Cloud, giving joint customers a robust tracking, attribution, and performance insight solution that:

An international team from Fiksu has joined the other 90,000 people from the mobile industry this week in Barcelona for Mobile World Congress. Two days into the conference, there's already been a ton of excitement; it’s hard to believe we still have two days left!

Fiksu is pleased to announce partnerships with Tune, adjust, AppsFlyer, and Kochava.  These partnerships are aimed at helping marketers who choose to use both Fiksu’s mobile marketing platform and standalone measurement and analytics providers that track campaigns. 

Each of them is an inaugural member of Fiksu’s new preferred partnership program. To qualify, each company completed a rigorous certification process assuring that they can support deep integration with Fiksu. All four are the most complete Fiksu campaign-tracking partners to date.

The New Year is off to a strong start, as the January 2015 App Store Competitive Index surpassed the 10 million download mark for the first time ever, coming in at 10.3 million daily downloads compared to last month’s previous record high of 9.2 million. This represents a 12 percent growth month-over-month and a marked 61 percent leap since January 2014.

Of late, Fiksu has dedicated a lot of blog space, speaking engagements, eBooks, and cases studies to charting the rise of programmatic ad spend.  The problem, however, is that a lot of these statistics are representative of either the global mobile marketplace or are solely US-specific, both of which fail to adequately highlight the trends in EMEA’s mobile market. 

Well, until now, anyway.

Thanks to a report published by Adform, new light has been shed on European programmatic spend.  Particularly noteworthy data included:

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