The Fiksu Blog

Back in January, Fiksu’s Craig Palli wrote about the first-ever appearance of mobile app advertisements during the Super Bowl. He theorized that by spending an average of $4.5 million dollar on commercials featuring the likes of Liam Neeson and Kate Upton, mobile companies were choosing television’s biggest stage to declare their arrival as the most dominant form of digital media. Following March Madness, when even more mobile dollars were spent and nearly every commercial break was preempted with a reminder to download the broadcasting network’s bracket app, Craig doubled down on his prediction.  Now, in the wake of this month’s US Women’s World Cup victory, an enduring mobile presence in live sporting events seems a virtual guarantee....Read more

With each summer season in New England comes the long-awaited warm weather, baseball games at Fenway Park, and several fresh young faces at Fiksu. This summer we’re pleased to welcome a contingent of talented college students, including interns from Dartmouth and Williams College, as well as several co-ops from Northeastern University. They’ll be working across nearly all departments at Fiksu, including sales, marketing, finance, accounting, and engineering....Read more

Twitter is a great source of traffic for your mobile app, but getting the right users at scale can be a challenge. Running untargeted campaigns can drive higher volumes, however, it risks pushing ads to users that are uninterested in your app, resulting in lower CTRs and higher acquisition costs. Targeting keywords, on the other hand, can give you a highly qualified user, but can result in low volume and highly volatile week-to-week performances that require constant maintenance to keep up with current keywords....Read more

Scotts, long synonymous with lawn care has also been trying to become synonymous with mobile. The well-established brand refreshed their mobile app earlier this year, and turned to Fiksu to help them promote it. The app provides all kinds of advice and guidance on how to grow a beautiful lawn, including when to buy lawn care products like fertilizer and weed control....Read more

This month we finally can report a slight drop in the numbers – in both mobile marketing costs and app downloads – which may come as a welcome relief for marketers. App install volume of the top 200 free iOS apps decreased 17 percent to 6.7 million, according to the Fiksu App Store Competitive Index. Along with falling downloads were declining costs, as May’s cost per loyal user of $2.47 was down 10 percent since last month. These two trends tell us that as brands explore new tactics, particularly on the audience buying side, a shift towards smarter targeting has impacted both volume and costs as marketers buy more of what’s working and less of what’s not....Read more

We are thrilled to share the news that for the second year in a row, The American Business Awards, the nation’s premier business awards program, recognized Fiksu’s stellar work. We were named a Gold Stevie Winner in the Mobile Marketing Campaign of the Year category for our work on American Well's telehealth app campaign. The awards banquet was held earlier this week at the Fairmont Hotel in Chicago, Illinois, and Sunjay Agtey, Advertising Sales Manager from our Chicago office, was there to accept it, as seen here.

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About a month ago, Facebook announced they will no longer allow advertisers access to device-level reporting. Specifically, advertisers won't be able to get access to the device IDs of users found through Facebook ads. While this is a big change for advertisers using those IDs directly, there's an important distinction that some commentary seems to be missing....Read more

In addition to the new product introductions and updates, Apple's WWDC is also a good source for new killer stats about all things Apple—and about the App Store in particular. Here are a few of our favorites from 2015, in graphic format....Read more

By 2017 mobile is predicted to account for nearly three quarters of US digital ad spend, making it one of the most far-reaching and effective platforms to target consumers....Read more

There have been some rumblings recently that Apple made a change to how apps get featured within the App Store’s "Featured" tab. This came after Apple changed the names of the “New” and “What’s Hot” lists to “Best New Games” and “All Time Greats”, amongst others....Read more

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