The Fiksu Blog

In July, we saw the cost per install rise, and the cost to acquire a loyal user fall. When both these patterns happen in the same month, it is indicative of smarter targeting by marketers. In essence, they’ve been spending more to get their messages in front of the right audiences at the right time – and earning long-term loyalty in return....Read more

When looking to reach specific audiences and/or acquire loyal app users, more mobile marketers promote on Facebook than on any other network. And naturally, with so much competition, differing strategies for reaching potential users have emerged. The problem is, not all of them are created equal....Read more

This is a guest post from our partner AppsFlyer written by Florence Broder, Community & Localization Manager at Appsflyer with contributions from Noa Manor, Senior Account Manager at Appsflyer....Read more

Everywhere you turn someone is on a mobile device. Whether they’re in their living room, riding a subway, or even walking down the street, all eyes are laser focused on the smartphone in their hands that can connect them to the rest of the world....Read more

Rumors about the Fall introduction of new iPhones and iPads are heating up, with indications pointing to a September 9th announcement of the new devices. As a result, we did a little digging in our data to see if we could spot any new Apple hardware—and we did indeed....Read more

Our Indexes revealed a significant rise in cost per loyal user and app download volumes in June. Increasing 24 percent over last month, app volume reached 8.3 million daily downloads. Meanwhile, June’s cost per loyal user soared to $3.21, which represents an increase of 30 percent since last month. Clearly, while the ever-increasing app downloads are providing greater inventory for in-app advertising,  marketers are still challenged to precisely target loyal app users....Read more

Audioboom, a London-based podcast network, allows users to listen to, record and share sound files via desktop and mobile app. The company has more than 4 million registered users worldwide....Read more

As the largest independent source of mobile audience data, we’re excited to report that we’ve just eclipsed the 5 billion download mark. In case you’re wondering just how much 5 billion really is, it’s more than the combined population of all seven countries where we have offices around the globe. That includes the US, UK, Finland, Singapore, South Korea, Japan, and Germany. 

Our official download number 5,000,000,000 came for our client Le Figaro, a longstanding French newspaper who we’re excited to be helping establish a strong presence on mobile. 
 
When looking at iOS-only downloads, we’ve now tracked an impressive 1 in every 28 apps downloaded. Combine that with our nearly 13 trillion marketing events and 2.5 billion mobile device profiles and we think we’ve got a pretty rich data set that’s hard to match. Read more

Back in January, Fiksu’s Craig Palli wrote about the first-ever appearance of mobile app advertisements during the Super Bowl. He theorized that by spending an average of $4.5 million dollar on commercials featuring the likes of Liam Neeson and Kate Upton, mobile companies were choosing television’s biggest stage to declare their arrival as the most dominant form of digital media. Following March Madness, when even more mobile dollars were spent and nearly every commercial break was preempted with a reminder to download the broadcasting network’s bracket app, Craig doubled down on his prediction.  Now, in the wake of this month’s US Women’s World Cup victory, an enduring mobile presence in live sporting events seems a virtual guarantee....Read more

With each summer season in New England comes the long-awaited warm weather, baseball games at Fenway Park, and several fresh young faces at Fiksu. This summer we’re pleased to welcome a contingent of talented college students, including interns from Dartmouth and Williams College, as well as several co-ops from Northeastern University. They’ll be working across nearly all departments at Fiksu, including sales, marketing, finance, accounting, and engineering....Read more

Latest from the Twittersphere

  • Thanks! FYI it’s “cost per loyal user” not CPI. We’ve stopped publishing CPI to help marketers think beyond the first install. 5 hours 13 min ago
  • Going to #mobileapp summit in Las Vegas next week? Our team is speaking/sponsoring. Meet up with us! #MAU16 https://t.co/cHHn4WrN4Y 1 week 4 hours ago
  • Check out our awesome news in our latest blog post: Fiksu named finalist for two MITX awards #MITXAwards https://t.co/we3Ai5ZmD4 1 week 5 days ago
  • All set. Just had some data gummed up in the intertubes or something. 2 weeks 4 days ago