When it comes to data-driven, programmatic marketing, lots of numbers get thrown around, and keeping track of all of them can be just a tiny bit confusing.  That’s why we’ve assembled a list of some of the most striking, important, or flat-out interesting stats regarding today’s mobile environment.  Consider it a cheat sheet.

86% of time spent on mobile is spent on apps

The App Store is already buzzing this holiday season, with our latest index showing app downloads hit an all-time high in October. Tracking the average aggregate daily download volume of the top 200 free iOS apps, the App Store Competitive Index reached 7.8 million downloads. This was an incredible 42 percent rise over last month, and a 39 percent increase over 2013. The release of the iPhone 6 and availability of iOS 8 undoubtedly led to this high volume of activity as users updated their new devices with their favorite apps.

It’s that time of year again. The air is chillier, parts of the country are already buried under 6 feet of snow, and commercials are reminding you to get a head start on your holiday shopping. Thanksgiving, and more importantly for retail marketers, Black Friday and Cyber Monday, are just days away.

Featured by Apple as a "Best New App," BUNT is the exclusive digital trading card app of Major League Baseball. Looking to reach out to the millions of tech-savvy baseball fans across the world, Topps, the makers of BUNT, turned to Fiksu to acquire users and maximize ROI.

In an infographic published last month, Millennial Media examined holiday season mobile ad trends, claiming “click-through rate (CTRs) on the Millennial Media platform during Thanksgiving week increased 48% from 2012 to 2013.”  They attribute this to two main factors—consumer interest in making purchases spiking in advance of the holiday season and advertisers releasing their most compelling and creative

If you’re wondering who to invite to a conference to guarantee a lively discussion, I suggest bringing ambitious, like-minded, mobile-obsessed women together. This Tuesday, I had the privilege of attending the Mobile Women to Watch summit in New York City as a 2015 honoree. Finalists accompanying me on this year’s list came from several recognized brands such as Walgreens, GM, Starwood and executives from leading ad agencies and mobile companies.

We recently released a new edition of our most popular ebook, Best Marketing Practices for Growing Your Mobile App, which you can download here, if you haven’t already.

If you’re interested in getting some additional insights on each of the 10 tips included in the ebook, our own Tom Cummings has got you covered. Click on any of the tips to get Tom’s take, or watch the video below to see some of the highlights.

This week Fiksu released our latest ebook—Biggest Changes in iOS 8 For App Marketers: Updating your user acquisition strategies in response to Apple’s latest OSIn it, we examine the five most significant changes in iOS 8 for app marketers, along with strategies to more effectively increase visibility, attract loyal users, and encourage app interactions.

Some of the tips in our free ebook include:

For some companies, mobile is just one part of what they do. For Shotzoom, much like for Fiksu, mobile is the only thing they do. Shotzoom has been developing apps since 2008, and their golf performance app, Golfshot: Golf GPS is currently among the Top 20 grossing apps in the sports category.

We recently sat down with their President and GM, Ben Addoms, to learn more about their mobile strategy. Watch the complete video below.

With 2.5 million apps in the App Store and Google Play store, it can undeniably be hard to acquire mobile app users. That, of course, is why we’re here - but I digress.

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