The month of October brought saw new users of iPhone 5s and 5c phones flooding into the market and eagerly downloading new apps, keeping volumes up. However, the increase in advertising activity as some marketers rushed to get in front of this new audience, coupled with consumers’ tendency to be particularly loyal to the first wave of apps they download on a new device, helped keep costs stable throughout the month.

Sometimes it takes a bit of data to understand the impact of something you already intuitively knew. The growth of mobile is widely reported, but user habits are increasingly shifting many activities away from the traditional web and onto mobile. In fact, mobile-only users -- those who only use phones or tablets for common online activities -- are increasingly becoming a force in the market.

Recently Fiksu flew from our offices in San Francisco and Boston to Los Angeles for a week of learning with game and app developers at GDC Next and App Developers Conference.

Your app marketing shouldn't happen in a vacuum: holidays, major cultural and sporting events, and seasonal trends all create opportunities that clever marketers can take advantage of. The trick is keeping track of them all and planning ahead.

The Fiksu team recently had the pleasure of hosting a panel webinar discussion on emerging mobile app media trends – and were joined by some very special guests including Amy Langenstein, senior partnerships manager at Chartboost, Brian Buskas, vice president of sales and marketing at AdColony, Jereme Lovelace, advertising sales manager at

The Fiksu team recently had the pleasure of hosting a panel webinar discussion on emerging mobile app media trends – and were joined by some very special guests including Amy Langenstein, senior partnerships manager at Chartboost, Brian Buskas, vice president of sales and marketing at AdColony, Jereme Lovelace, advertising sales manager at

The Fiksu team recently had the pleasure of hosting a panel webinar discussion on emerging mobile app media trends – and were joined by some very special guests including Amy Langenstein, senior partnerships manager at Chartboost, Brian Buskas, vice president of sales and marketing at AdColony, Jereme Lovelace, advertising sales manager at

Apple's new iPad Air went on sale on Friday 11/1, and according to our tracker, it's having a remarkable opening weekend. As of this writing, the Air is now making up 0.69% of active iOS tablets using apps in our network. While that's objectively a pretty small share, it stands out when compared to recent iPad launches. After the opening weekend a year ago, the iPad 4 had just 0.14% of activity, and the iPad mini had 0.21%.

The relentless growth of mobile has been an incredible story for a long time, and here at Fiksu, we've been tracking it. Our monthly Fiksu Indexes have been tracking the volume of downloads and the cost per loyal user every month for two and a half years, and they reflect this growth. 

The Fiksu2Fiksu ride has official become a tradition in our Massachusetts offices at Fiksu. The second annual 100-mile bicycle ride from our North Hampton office to our Boston office took place the last Saturday in September, and was once again a huge success.

Above: The riders after arriving at the Boston office.

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