The Fiksu Blog

Facebook’s mobile app ads have changed the game in the mobile advertising world. Since being introduced a little over a year ago, these ads have had a significant impact on app marketers and industry players....Read more

Some of the top leaders in mobile technology descended upon NYC last week for the annual Internet Week NY festival, a celebration of technology’s impact on business and culture. More than 45,000 people attended 250+ events over the course of seven days....Read more

In case you spent the last few weeks eagerly anticipating the return of Flappy Birds, here are the top four Fiksu news stories you might have missed:

This week marks Internet Week NY, an annual celebration of technology's impact on business and culture—including of course, the impact of mobile....Read more

A billion is a not a number that is thrown around all too often, so it’s a milestone worth noting. Fiksu recently surpassed the 1,000,000,000 mark in loyal app users we have helped our clients acquire over the past several years....Read more

Today, Ernst & Young announced the finalists for the EY Entrepreneur Of The Year 2014 award in the New England Region, and we’re proud to say that our very own Micah Adler has made the list for the third year running!...Read more

It’s no surprise that a recent Millward Brown study revealed that American’s daily time spent on mobile devices now outpaces TV. With that in mind, MITX’s recent Mobile Summit highlighted “the change from mobile as a device to mobile as a behavior.”

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Today, the American Business Awards named Fiksu’s Quizup campaign a finalist for the Mobile Marketing Campaign of the Year....Read more

Think your game is ready for market? How do you know? Have you tested it? If not, you should consider doing a soft launch prior to fully releasing your app. A soft launch -- a controlled release of your game in a test market outside your primary market -- can produce valuable feedback about your game's market readiness before you invest in a broader, more expensive launch....Read more

March was the month of market maturity for our Indexes, as app developers continue to improve the quality of offerings, advertisers adopt more powerful programmatic and optimization techniques, and device usage continues to skyrocket....Read more

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