On July 28, we published the first of a two-part interview with Fiksu’s Glenn Kiladis, vice president of new market and media solutions and games evangelist, in which he spoke about the importance of loyal users.  If you haven’t heard the interview, you can listen here.

In part two, Glenn begins by delving into some of the biggest challenges in acquiring loyal users, such as tracking and attribution or understanding the value of incentivized vs. non-incentivized marketing, and then explains how data can help overcome them.

Fiksu is proud to be named a nominee for BostInno’s Coolest Companies Competition, an award we took home last year.

With our own bar, weekly company lunches, a fully-stocked kitchen, unlimited vacation, awesome team outings and all-around great people, we definitely think we’re one of Boston’s coolest companies.

Last week, Fiksu’s Glenn Kiladis, vice president of new market and media solutions and games evangelist, spoke at the 2014 Casual Connect conference in San Francisco.  Before his presentation, Technology Advice interviewed Glenn for his perspective on a range of pressing mobile industry topics.

Fiksu is continuing to grow at a rapid pace and our international offices are no exception. In fact, our London based team has grown so much that they just relocated to a bigger and better office with room for continued growth. 

The indexes have made history this month, as the Cost Per Loyal User (CPLU) Index breached the $2 threshold for the first time in its four years. Attributed to a perfect storm of summer consumer behaviors, world events and Apple moves, June has ranked as the most expensive month ever for capturing and retaining loyal users.

Fiksu is proud to be a finalist for this year’s MassTLC Leadership Awards in the category of Private Company of the Year. The Awards, now in their 17th year, celebrate and showcase the region’s best leaders, companies, and technologies.

Fiksu is happy to welcome our newest executive team member, Ken Goldman. Ken joins us from Black Duck Software, where he was named CFO of the Year by the Boston Business Journal in 2009.

As CFO, Ken will lead Fiksu’s financial operations, focusing on the continuing creation, enhancement and realization of shareholder value in the company.

When Facebook launched its mobile app install ads in October 2012, it soon became clear that there was massive – and untapped – potential in app install ads.

While warmer weather is on the rise, so are app downloads and marketing costs in May – setting the stage for a competitive summer. App inflation has become the new normal for brands and app marketers, as the cost for acquiring loyal users climbs again.

The App Store Competitive Index for May, which measures the aggregate daily download volume among the top 200 ranked apps, grew by 24 percent to 6.6 million, compared to April’s 5.34 million. Meanwhile Fiksu’s Cost per Loyal User Index rose 17 percent to $1.78 in May and 34 percent year-over-year.

Ever wonder if the size of your game impacts its conversion rate? The short answer is, it does. Data compiled from our rewards-based network FreeMyApps shows a strong correlation between these two factors. As you can see in the chart below, as app size goes up, conversion rates go down. 

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