The Fiksu Blog

Last week, marketers across the country descended upon Boston for FutureM, which this year was combined with Hubspot’s Inbound for a massive marketing event....Read more

Our iOS 8 Activity Tracker is showing real-time iOS 8 events from around the world, illustrating the rapid switch to the new operating system. (Fairly rapid, anyway: not nearly as fast as iOS 7 last year, but still impressive.) The most dramatic images came from the first 24 hours, though, as early adopters rushed to get the new software....Read more

In just the first 72 hours, Apple sold more than 10 million new iPhone 6 and 6 plus devices, which isn’t all that surprising based on what seemed like added anticipation. What remains somewhat surprising, however, is that the iPhone 6 seems to be crushing the iPhone 6 plus in sales. While Apple hasn’t (and likely won’t) officially announced separate sales numbers for the two devices, our tracker shows that early adoption for the iPhone 6 is off the charts, while the iPhone 6 plus is barely pacing ahead of the iPhone 5c. ...Read more

The long awaited “bigger than bigger” iPhone 6 and 6 plus models officially hit stores today, and eager fans across the globe have been waiting in line for hours attempting to get their hands on one of the shiny new devices. A quick look at our iPhone adoption tracker shows the iPhone 6 is quickly outpacing prior models just a few hours after release....Read more

Well, considered us surprised....Read more

You’re not the only one anticipating today’s release of iOS 8. In fact, since Apple’s operating system was made available to the public at 1 pm EST, more than a few have headed over to the notification center,  “read” the terms and agreements, and clicked update. ...Read more

You may have read our recent article in VentureBeat highlighting the benefits of using retargeting both before and after users upgrade to iOS8 in the coming days....Read more

September and October are exciting - and scary - months for app marketers. It’s the season for new Apple devices, and with them a new version of iOS.  When users update their operating system or move to new phones, they often re-evaluate their app choices and clean house on their phones. "What do I delete and what do I keep? Should I look at new apps to install?"...Read more

A common mistake many marketers make is testing a mobile ad network and immediately pausing when initial numbers are poor.  Yes, it’s concerning to see CPIs above the target, but if un-optimized mobile traffic were efficient, there would be no barrier to entry....Read more

There are more than 2.3 billion active mobile-broadband subscriptions across the world, and understanding regional similarities and differences is essential to extending mobile marketing success across borders. We recently interviewed three of Fiksu's international experts to talk about the challenges of the global mobile market – videos are below....Read more

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