The Fiksu Blog

We're excited to share that we’ve been honored as both a Gold and Bronze Stevie Award Winner in the 2016 American Business Awards. And with your help, we could add a third.

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So long, farewell, good riddance. These are our parting words to the Cost Per Install (CPI) Index as, this month, we announce we have officially retired it....Read more

We’re excited to announce that we've been selected as a finalist in not one but two categories at the 2016 MITX Awards. The Massachusetts Innovation & Technology Exchange holds the MITX awards every year to recognize excellence and innovation in marketing and technology.

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With 100,000,000 daily active users, 8 billion daily video views, 9,000 snaps shared per second and, according to eMarketer, nearly 71 percent of its users in the coveted millennial demographic (age 18-34), it’s no wonder Snapchat’s star is growing more brilliant by the second. Their simple interface presents brand advertisers with an elegantly designed new video medium to attract mobile eyeballs at a massive scale. This has proven especially beneficial as advertisers look to reach audiences that have shifted from television to mobile in recent years. It is a way for an ad to appear, and be viewed, in a frictionless environment where the user is exposed to the content without having to interact (beyond the initial swipe). But there’s one thing that Snapchat hasn’t figured out just yet — while this format works great for widely-targeted brand advertising, the real power of mobile is in targeting specific groups of users, especially for performance-based campaigns such as app install advertising....Read more

Last month, our indexes showed a massive opportunity: January 2016 was the first time in a year and a half that the cost to secure a loyal user decreased, falling 34 percent from December to $2.78. But in February, there was a reversal, as the price to acquire a loyal user went back up 26 percent to $3.50. The reality is that in an increasingly crowded mobile market, sustained app engagement is progressively more difficult. So January’s data represented a notable break for advertisers, particularly following the historically expensive holiday months....Read more

Well, another Mobile World Congress is in the books, and as usual it was exciting, exhausting, educational, entertaining, and expansive. It's interesting to see how the ad tech space has grown: five years ago, the whole mobile ad tech contingent was squeezed into the App Planet hall, with tiny booths and little name recognition. Now the companies we've grown up with all have better spots, bigger booths, and much more swagger. There are more and more "mobile marketing platforms," and "audiences" is practically the word of the year....Read more

In the instant analysis, last night's Super Bowl ads are being judged similar to the game itself: a mixed bag. While digestive-issue-themed ads are being mostly panned (OICisDifferent and Xifaxan), wiener dogs dressed as wieners (Heinz) and nostalgia-tinged automotive ads (Jeep) got generally positive responses. The overall consensus seems to be that this year's crop of ads didn't have a standout moment....Read more

Apple's Best of 2015 charts for the App Store are always a good way to discover the real cream of the app world: from app of the year Periscope and game of the year Lara Croft GO through the rest of their editorial selections, there are loads of great apps for getting things done, communicating in new ways, or just having fun....Read more

This month’s app marketing costs, measured by our Cost Per Loyal User Index, broke the September’s record high of $4.14 – hitting $4.23 in December. That’s a 19 percent jump in costs from November, and a 101 percent increase in costs since last year at this time. App download volume also increased– as was expected during the holiday season – as users activated new devices and downloaded new apps. December downloads reached 8.5 million; a 16 percent rise since November....Read more

App downloads and marketing costs fell slightly in November as the app marketing landscape settled slightly. Unprecedented volume and cost growth throughout the year created the environment for this month’s small month-over-month decline. Specifically, the App Store Competitive Index dropped to 7.3 million daily downloads, down eight percent from October. Meanwhile, the Cost Per Loyal User (CPLU) Index dropped 11 percent month-over-month, to $3.55. Loyalty costs maintained strong growth over 2014, however, with CPLU growing 125 percent since November 2014....Read more

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