Our Indexes revealed a significant rise in cost per loyal user and app download volumes in June. Increasing 24 percent over last month, app volume reached 8.3 million daily downloads. Meanwhile, June’s cost per loyal user soared to $3.21, which represents an increase of 30 percent since last month. Clearly, while the ever-increasing app downloads are providing greater inventory for in-app advertising,  marketers are still challenged to precisely target loyal app users.

Audioboom, a London-based podcast network, allows users to listen to, record and share sound files via desktop and mobile app. The company has more than 4 million registered users worldwide.

As the largest independent source of mobile audience data, we’re excited to report that we’ve just eclipsed the 5 billion download mark. In case you’re wondering just how much 5 billion really is, it’s more than the combined population of all seven countries where we have offices around the globe. That includes the US, UK, Finland, Singapore, South Korea, Japan, and Germany. 

Back in January, Fiksu’s Craig Palli wrote about the first-ever appearance of mobile app advertisements during the Super Bowl. He theorized that by spending an average of $4.5 million dollar on commercials featuring the likes of Liam Neeson and Kate Upton, mobile companies were choosing television’s biggest stage to declare their arrival as the most dominant form of digital media.

With each summer season in New England comes the long-awaited warm weather, baseball games at Fenway Park, and several fresh young faces at Fiksu. This summer we’re pleased to welcome a contingent of talented college students, including interns from Dartmouth and Williams College, as well as several co-ops from Northeastern University. They’ll be working across nearly all departments at Fiksu, including sales, marketing, finance, accounting, and engineering.

Twitter is a great source of traffic for your mobile app, but getting the right users at scale can be a challenge. Running untargeted campaigns can drive higher volumes, however, it risks pushing ads to users that are uninterested in your app, resulting in lower CTRs and higher acquisition costs. Targeting keywords, on the other hand, can give you a highly qualified user, but can result in low volume and highly volatile week-to-week performances that require constant maintenance to keep up with current keywords.

Scotts, long synonymous with lawn care has also been trying to become synonymous with mobile. The well-established brand refreshed their mobile app earlier this year, and turned to Fiksu to help them promote it. The app provides all kinds of advice and guidance on how to grow a beautiful lawn, including when to buy lawn care products like fertilizer and weed control.

This month we finally can report a slight drop in the numbers – in both mobile marketing costs and app downloads – which may come as a welcome relief for marketers. App install volume of the top 200 free iOS apps decreased 17 percent to 6.7 million, according to the Fiksu App Store Competitive Index. Along with falling downloads were declining costs, as May’s cost per loyal user of $2.47 was down 10 percent since last month.

We are thrilled to share the news that for the second year in a row, The American Business Awards, the nation’s premier business awards program, recognized Fiksu’s stellar work. We were named a Gold Stevie Winner in the Mobile Marketing Campaign of the Year category for our work on American Well's telehealth app campaign.

About a month ago, Facebook announced they will no longer allow advertisers access to device-level reporting. Specifically, advertisers won't be able to get access to the device IDs of users found through Facebook ads. While this is a big change for advertisers using those IDs directly, there's an important distinction that some commentary seems to be missing.

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