The New Year is off to a strong start, as the January 2015 App Store Competitive Index surpassed the 10 million download mark for the first time ever, coming in at 10.3 million daily downloads compared to last month’s previous record high of 9.2 million. This represents a 12 percent growth month-over-month and a marked 61 percent leap since January 2014.

Of late, Fiksu has dedicated a lot of blog space, speaking engagements, eBooks, and cases studies to charting the rise of programmatic ad spend.  The problem, however, is that a lot of these statistics are representative of either the global mobile marketplace or are solely US-specific, both of which fail to adequately highlight the trends in EMEA’s mobile market. 

Well, until now, anyway.

Thanks to a report published by Adform, new light has been shed on European programmatic spend.  Particularly noteworthy data included:

This week, we're pleased to announce data partnerships with Neustar and eXelate. Both partners will play key roles in expanding the quality data that aids Fiksu in reaching larger, more precise audiences. 

Lately, free-to-play games have taken a lot of heat.

Over the last year, and particularly in the last four months, the Russian ruble has all but collapsed.  A series of sanctions imposed following Russia's annexation of Crimea, coupled with rapidly falling oil prices, has caused inflation to soar and deprecated the value of the ruble. As a result, the purchasing power of the average Russian consumer has diminished considerably – as much as 90% since September.

With its vast compilation of user data, Facebook offers unique targeting capabilities that often lead to great success for many of our clients. Boston-based telehealth company American Well is a great example. 

If you’ve had a chance to take a look around our new website over the last week or so, you’ve likely noticed our new look and our new products.

As our own Chief Strategy Officer Craig Palli discusses in the below video, now was the perfect time to roll out this new positioning, which he explains was “market-driven.”

We’re excited to announce that we’ve been named one of five finalists for the Best Mobile Advertising or Marketing Campaign at the upcoming Global Mobile Awards for our work with Shotzoom on Twitter. Watch the video below to learn more about the campaign.

As you’ve undoubtedly noticed, we’ve changed things up a bit.  Today, we launched our new website, logo, expanded messaging, and, most notably—a brand new line of mobile marketing solutions designed for brands, agencies, and performance marketers looking to reach precise mobile audiences.

Our two new products are for brand performance marketing:

It’s hard to believe, but we’re seeing it again. For the third consecutive month, the Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free iOS apps, soared again jumping to 9.2 million downloads in December. This marks a 14 percent increase since last month and an astounding 44 percent rise since last year at this time. October and November results (7.8 million and 8.1 million, respectively) had each been new records.

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