A press release issued by Report Buyer recapping the 2014 mobile market in South East Asia stated that Thailand shows a “high growth potential for mobile commerce, with expanding smartphone penetration and increasing mobile shopper penetration.“  

Fiksu’s data confirms this trend. 

With more than a billion users regularly connecting via mobile, Facebook offers a huge and tempting audience to app marketers. But its appeal goes beyond size, as custom tailored mobile app ads can:

Le Figaro, the longest-running and largest newspaper in France, has, like many others, had to adapt with the times. Most recently, the company has made the move into mobile, launching an app to deliver the news to their customers whenever and wherever they need it.

What gets us buzzing over here at Fiksu? As anyone who works for us, or with us, will tell you – we get excited when we can help our clients achieve their goals. Yesterday, the Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of its 2015 MITX Awards, the annual awards competition for marketing and technology excellence.

Following this year’s Super Bowl, our Craig Palli wrote in Venture Beat that the first-ever appearance of mobile app commercials during the game was indicative of a coming and sustained mobile presence in live-event advertising. After the NCAA basketball tournament, his prediction looks better than ever.

To measure the effectiveness of paid app install marketing, advertisers need to track the performance of their ad creatives across multiple channels and targeting options. To do that, you need to use an ID-based, closed-loop attribution solution. There are two main ways to “close the loop” with paid campaigns, however: click-through and view-through attribution. How do you know which is right for your campaign? 

Click-through Attribution

After four consecutive record-breaking months of downloads, the February 2015 App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free iOS apps, came in at 9.7 million daily downloads. This represents a 6 percent decrease from January and a significant 43 percent increase since last February. As expected for this time of year, it is common to see February numbers dip due to the short month as well as typical reduction in post-holiday spending.

Mobile marketing is a challenge.  A fragmented ecosystem, innumerable targeting options, the fluctuating effectiveness of advertising channels, and a lack of necessary data are only some of the many obstacles coming between marketers and their intended audiences.  To err on a mobile campaign is human.

Amwell, a free-to-download app created by American Well and launched in October 2013, gives Americans live video access to US board-certified doctors, therapists, and nutritionists 24/7/365 from a mobile device -- for just $49 per visit.

Today marks the official start of March Madness, college basketball’s biggest stage. Last year, 102 million viewers tuned in to the tournament to watch on average more than 6 hours of college hoops madness each.

But this event, like the Super Bowl, the Oscars, and so many other live events, is no longer just about television. People are increasingly engaging with these events via other devices and platforms. Here’s some proof:

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