The fact that programmatic buying is growing like crazy is not news. And neither is the notion that some marketers are leery of giving up control over their media buying to a computer. But I'm here to try and ease those concerns, specifically around the most popular type of programmatic buying: RTB.

Placement transparency

Consumer media habits are shifting, and they’re shifting toward mobile and away from television. In fact, for the first time ever, Americans spent more time on their mobile devices than watching TV.

Yet, for more traditional marketers, in many cases TV still remains the dominant advertising medium. And while mobile budgets have grown over the last several years, they’re still not on par with the amount of time spent on mobile.  

It’s been a busy few weeks for Fiksu! Last week, in between stops at the Game Monetization Summit, Mobile Gaming Europe, and AppNation, we debuted FreeMyApps for Android. Today, we’re introducing a number of innovative enhancements to our flagship Fiksu Platform that make it the first and only platform to provide comprehensive tracking, centralized media buying access, advanced optimization, and detailed reporting for mobile app marketers.