In just the first 72 hours, Apple sold more than 10 million new iPhone 6 and 6 plus devices, which isn’t all that surprising based on what seemed like added anticipation. What remains somewhat surprising, however, is that the iPhone 6 seems to be crushing the iPhone 6 plus in sales. While Apple hasn’t (and likely won’t) officially announced separate sales numbers for the two devices, our tracker shows that early adoption for the iPhone 6 is off the charts, while the iPhone 6 plus is barely pacing ahead of the iPhone 5c. ...Read more

As marketers, we're often looking for some attention-getting device to get people to notice our message. ...Read more

In Jan 2011, Android and iOS stood head to head in terms of smart phone devices in the US (approximately 25 percent each). But today, Android beats iOS by a wide margin, commanding 46 percent device share to Apple's 35 percent....Read more

This week, Android hit a huge milestone, reaching 10 billion total app downloads and Google has indicated that it's now seeing up to one billion app installs every 30 days. Apple's App Store has seen nearly double the total downloads – roughly 20 billion cumulative – according to TechCrunch....Read more

A recent study by eMarketer revealed that 63 percent of mobile marketers are either not trying to measure return on investment on mobile campaigns or are not able to evaluate performance at all. This sobering study shows that while the mobile industry has made huge strides in recent years, gauging app marketing effectiveness continues to be a challenge. For many, click-based campaigns are the default metric, however, like the name suggests, they only measure clicks. And clicks are ephemeral – they are not synonymous with user engagement and loyalty....Read more