As marketers, we're often looking for some attention-getting device to get people to notice our message. ...Read more

With over 152,000 active titles in the App Store, not only are games the largest category - they also appeal to a unique and valuable audience. Game consumers can be fiercely loyal to the favorites, as well as excited about new games, actively seeking out the next game to master.  To share their excitement and find the next hot game, many join communities where they can discover new games, read and write game reviews, get tips on beating the next level, or brag, trash-talk, and chat with other players. This community emphasis is a big opportunity for game app marketers to find new players.  

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It’s official – more than 100 million Americans now play games on their mobile devices, according to a newly released report. In tablet news, a display expert has discovered that the new iPad has proven to be quite a fibber. And BusinessInsider has released a presentation from last month’s Mobile World Congress which reveals some interesting stats on the growth of Google’s Android platform. Read on for more…...Read more