Retargeting and remarketing are two terms that we often see used synonymously and interchangeably. Both refer to the act of re-engaging people who are already in your funnel. Distinctions are often drawn in other channels like desktop, where retargeting may mean serving display ads to someone who has visited your site and remarketing can mean following up with an email....Read more

Everywhere you turn someone is on a mobile device. Whether they’re in their living room, riding a subway, or even walking down the street, all eyes are laser focused on the smartphone in their hands that can connect them to the rest of the world....Read more

Audioboom, a London-based podcast network, allows users to listen to, record and share sound files via desktop and mobile app. The company has more than 4 million registered users worldwide....Read more

Scotts, long synonymous with lawn care has also been trying to become synonymous with mobile. The well-established brand refreshed their mobile app earlier this year, and turned to Fiksu to help them promote it. The app provides all kinds of advice and guidance on how to grow a beautiful lawn, including when to buy lawn care products like fertilizer and weed control....Read more

We are thrilled to share the news that for the second year in a row, The American Business Awards, the nation’s premier business awards program, recognized Fiksu’s stellar work. We were named a Gold Stevie Winner in the Mobile Marketing Campaign of the Year category for our work on American Well's telehealth app campaign. The awards banquet was held earlier this week at the Fairmont Hotel in Chicago, Illinois, and Sunjay Agtey, Advertising Sales Manager from our Chicago office, was there to accept it, as seen here.

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By 2017 mobile is predicted to account for nearly three quarters of US digital ad spend, making it one of the most far-reaching and effective platforms to target consumers....Read more

No matter what your goal is on mobile – whether you’re trying to get users to download your app, or raise awareness for your brand – audience targeting is key to achieving success. This typically includes targeting based on key characteristics like who someone is (gender, age, etc.) and what they like (travel, games, sports, etc.)....Read more

The much-anticipated Apple Watch is finally here, as early pre-orders have begun to arrive. Already, 3000 apps are available on the device, and 20 million units are predicted to be sold this year. The buzz is clearly at a peak for consumers, as well as marketers, who are eager to find out how they can capitalize on this newest mobile device....Read more

It may not be surprising that 86% of senior-level marketers say it’s absolutely critical or very important to create a cohesive customer journey....Read more

The fact that programmatic buying is growing like crazy is not news. And neither is the notion that some marketers are leery of giving up control over their media buying to a computer. But I'm here to try and ease those concerns, specifically around the most popular type of programmatic buying: RTB....Read more