Scotts, long synonymous with lawn care has also been trying to become synonymous with mobile. The well-established brand refreshed their mobile app earlier this year, and turned to Fiksu to help them promote it. The app provides all kinds of advice and guidance on how to grow a beautiful lawn, including when to buy lawn care products like fertilizer and weed control.

We are thrilled to share the news that for the second year in a row, The American Business Awards, the nation’s premier business awards program, recognized Fiksu’s stellar work. We were named a Gold Stevie Winner in the Mobile Marketing Campaign of the Year category for our work on American Well's telehealth app campaign.

By 2017 mobile is predicted to account for nearly three quarters of US digital ad spend, making it one of the most far-reaching and effective platforms to target consumers.

But mobile advertising didn’t arrive overnight. It’s the culmination of years of marketer trial and error, combining advancements in four key areas:

No matter what your goal is on mobile – whether you’re trying to get users to download your app, or raise awareness for your brand – audience targeting is key to achieving success. This typically includes targeting based on key characteristics like who someone is (gender, age, etc.) and what they like (travel, games, sports, etc.).

The much-anticipated Apple Watch is finally here, as early pre-orders have begun to arrive. Already, 3000 apps are available on the device, and 20 million units are predicted to be sold this year. The buzz is clearly at a peak for consumers, as well as marketers, who are eager to find out how they can capitalize on this newest mobile device.

It may not be surprising that 86% of senior-level marketers say it’s absolutely critical or very important to create a cohesive customer journey.

But in 2015, that isn’t quite as easy as it may have once been. As our new ebook describes, the customer journey in general, and more specifically how marketers track it, has gotten significantly more complicated.

The fact that programmatic buying is growing like crazy is not news. And neither is the notion that some marketers are leery of giving up control over their media buying to a computer. But I'm here to try and ease those concerns, specifically around the most popular type of programmatic buying: RTB.

Placement transparency

Le Figaro, the longest-running and largest newspaper in France, has, like many others, had to adapt with the times. Most recently, the company has made the move into mobile, launching an app to deliver the news to their customers whenever and wherever they need it.

To measure the effectiveness of paid app install marketing, advertisers need to track the performance of their ad creatives across multiple channels and targeting options. To do that, you need to use an ID-based, closed-loop attribution solution. There are two main ways to “close the loop” with paid campaigns, however: click-through and view-through attribution. How do you know which is right for your campaign? 

Click-through Attribution

Amwell, a free-to-download app created by American Well and launched in October 2013, gives Americans live video access to US board-certified doctors, therapists, and nutritionists 24/7/365 from a mobile device -- for just $49 per visit.