Amwell, a free-to-download app created by American Well and launched in October 2013, gives Americans live video access to US board-certified doctors, therapists, and nutritionists 24/7/365 from a mobile device -- for just $49 per visit.

Today marks the official start of March Madness, college basketball’s biggest stage. Last year, 102 million viewers tuned in to the tournament to watch on average more than 6 hours of college hoops madness each.

But this event, like the Super Bowl, the Oscars, and so many other live events, is no longer just about television. People are increasingly engaging with these events via other devices and platforms. Here’s some proof:

It’s Monday morning and my alarm is sounding. Time to get up. I pick up my phone and with the touch of a few buttons I have turned off the alarm, turned on my lights and started my coffee maker. I walk into the kitchen and voice-activate my speakers, which tell me the weather and fill me in on the morning news.

If you haven’t been convinced you need an app by now, maybe last week’s announcement of the Apple Watch will finally do it. If Adobe is right in its estimate that 10% of iPhone and iPad users will have an Apple Watch in the next 18 months, then that’s 25 million people who will only be able to engage with your brand through their smartwatch if you have an app.

With its vast compilation of user data, Facebook offers unique targeting capabilities that often lead to great success for many of our clients. Boston-based telehealth company American Well is a great example. 

Consumer media habits are shifting, and they’re shifting toward mobile and away from television. In fact, for the first time ever, Americans spent more time on their mobile devices than watching TV.

Yet, for more traditional marketers, in many cases TV still remains the dominant advertising medium. And while mobile budgets have grown over the last several years, they’re still not on par with the amount of time spent on mobile.  

A recent study by Adroll revealed nearly three-quarters of marketers spend between 10 to 50 percent of their budgets on retargeting. And we expect that number to grow throughout 2015, especially on mobile.   

When Facebook introduced its Audience Network—an advertising channel that allows advertisers to leverage the social network’s wealth of data to bring targeted adds into third-party apps—marketers took notice.  And why wouldn’t they? Marketing on Facebook’s News Feed has already proven widely successful, and by offering a new traffic source with extended targeting options, it all but guaranteed better results.

Millions of smartphones and tablets will be given as gifts this holiday season. In fact, Apple is expected to ship nearly 72 million iPhones this quarter, driven largely by holiday sales.

It’s that time of year again. The air is chillier, parts of the country are already buried under 6 feet of snow, and commercials are reminding you to get a head start on your holiday shopping. Thanksgiving, and more importantly for retail marketers, Black Friday and Cyber Monday, are just days away.