Le Figaro, the longest-running and largest newspaper in France, has, like many others, had to adapt with the times. Most recently, the company has made the move into mobile, launching an app to deliver the news to their customers whenever and wherever they need it.

To measure the effectiveness of paid app install marketing, advertisers need to track the performance of their ad creatives across multiple channels and targeting options. To do that, you need to use an ID-based, closed-loop attribution solution. There are two main ways to “close the loop” with paid campaigns, however: click-through and view-through attribution. How do you know which is right for your campaign? 

Click-through Attribution

Amwell, a free-to-download app created by American Well and launched in October 2013, gives Americans live video access to US board-certified doctors, therapists, and nutritionists 24/7/365 from a mobile device -- for just $49 per visit.

With its vast compilation of user data, Facebook offers unique targeting capabilities that often lead to great success for many of our clients. Boston-based telehealth company American Well is a great example. 

If you’ve had a chance to take a look around our new website over the last week or so, you’ve likely noticed our new look and our new products.

As our own Chief Strategy Officer Craig Palli discusses in the below video, now was the perfect time to roll out this new positioning, which he explains was “market-driven.”

A new year, a new milestone for Fiksu.

Thanks to our rapid growth, we’ve been busting out of the seams of our Boston headquarters for some time now. So on January 5th, we expanded our offices by opening a new floor at 31 St. James Avenue, nearly doubling our space to 43K total sq. ft.

A recent study by Adroll revealed nearly three-quarters of marketers spend between 10 to 50 percent of their budgets on retargeting. And we expect that number to grow throughout 2015, especially on mobile.   

When Facebook introduced its Audience Network—an advertising channel that allows advertisers to leverage the social network’s wealth of data to bring targeted adds into third-party apps—marketers took notice.  And why wouldn’t they? Marketing on Facebook’s News Feed has already proven widely successful, and by offering a new traffic source with extended targeting options, it all but guaranteed better results.

We recently released a new edition of our most popular ebook, Best Marketing Practices for Growing Your Mobile App, which you can download here, if you haven’t already.

If you’re interested in getting some additional insights on each of the 10 tips included in the ebook, our own Tom Cummings has got you covered. Click on any of the tips to get Tom’s take, or watch the video below to see some of the highlights.

This week Fiksu released our latest ebook—Biggest Changes in iOS 8 For App Marketers: Updating your user acquisition strategies in response to Apple’s latest OSIn it, we examine the five most significant changes in iOS 8 for app marketers, along with strategies to more effectively increase visibility, attract loyal users, and encourage app interactions.

Some of the tips in our free ebook include: