Rumors about the Fall introduction of new iPhones and iPads are heating up, with indications pointing to a September 9th announcement of the new devices. As a result, we did a little digging in our data to see if we could spot any new Apple hardware—and we did indeed....Read more

Millions of smartphones and tablets will be given as gifts this holiday season. In fact, Apple is expected to ship nearly 72 million iPhones this quarter, driven largely by holiday sales. And while the iPhone may seem to be the more popular device at the moment (see the staggering adoption rates on our tracker), iPads are traditionally among the most gifted devices on Christmas. That said, it’ll be interesting to see how iPads fair this year with some stiff competition from the larger smartphones....Read more

Our November Fiksu Indexes marked the start of the 2013 holiday season rush, with app marketing costs and daily downloads beginning their upward climb. And, when combined with our device usage tracker, they hinted at what’s in store for a record-shattering December!

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A glance at our iOS 7 adoption tracker shows an incredible growth curve in the first 48 hours. At this same point in 2012, 48 hours after iOS 6 was released, 25% of devices had been updated - which dwarfed the 15% adoption rate that iOS 5 had seen in the same timeframe. This week, iOS 7 blew both those numbers away, and it's on its way to reach 40% of all iOS devices in 48 hours.

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As we've discussed, the upcoming introduction of two new iPhones is likely to create a significant opportunity for app marketers as users load up their new phones with apps. On the heels of today's formal introduction of the iPhone 5S, 5C, and announcement of iOS 7's release date of 9/18, here are a few thoughts for app marketers.

  • This first-ever separation of the iPhone market into two current models provides a targeting opportunity for savvy app marketers. The lower-cost 5C, at the new $99 price point with a contract, will provide the opportunity to reach a larger set of value-conscious customers than previous phones, while the 5S will appeal to the premium consumers that have long been Apple's sweet spot.
  • For apps with a real local focus, the new Popular Near Me tab may be a new way for the App Store to deliver extremely valuable users: those who are nearby and looking for apps to get something done right now. We've already seen that the Near Me tab is predominantly populated with local apps – not the country-wide apps that are popular everywhere. (If Apple didn't somehow weight the listings towards apps that had specific local interest, every Near Me tab would look basically the same, with Candy Crush, Instagram, Vine, etc.)
  • While it may not be available to marketers out of the gate, we're intrigued by the app marketing potential in iTunes Radio based on the success we've had with Pandora.
  • Finally it's not a direct marketing opportunity, but we're excited about auto-updating apps on behalf of our clients. Just knowing that most users are on the most current version of the app gives app developers more freedom to focus on new content and enhancements.
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  • Apple reported record revenue numbers this week, along with record iPhone and iPad sales.
  • As if the App Store isn’t packed enough, 2013 will bring an estimated 435,000 new apps to iOS users – further aggravating discovery challenges for app marketers.
  • Across iOS, Android, and RIM, Facebook is the No. 1 app in the U.S., with nearly 86 million unique visitors per month.
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  • A new report shows mobile advertising prices rose dramatically in the fourth quarter of 2012, underscoring the role of mobile as a key marketing strategy during the recent holiday season.
  • After much industry speculation, Facebook debuted its beta Graph Search, a social search engine powered by Microsoft Bing.
  • Check out seven ways mobile apps are driving revenue for major brands this year.
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  • Christmas 2012 saw record iOS and Android device activations, while industry reports show App Store downloads soared by 87 percent.
  • Both the Apple App Store and Google Play saw healthy revenue gains in 2012, with more monetization and potential for global growth ahead in 2013.
  • 2012 was (finally!) the year of mobile – from the launch of the iPhone 5 to Android device supremacy. But some say we’ll look back on 2013 as the year of the tablet.
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  • Mobile app downloads are set to reach 45 billion by the end of 2012, with much more ahead for 2013.
  • With just 8 days left before Christmas, competition is heating up and app developers are wishing for the gift of app downloads.
  • Apple’s iPhone and iPad devices are still the crowd favorite for app developers, but they’re looking to build across both iOS and Android devices.
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With the iPhone 5’s reported release less than one month away, iPhone prices and sales have dropped, while reports about the device’s new features have continued swirling. According to new industry research, Apple’s iPad has continued its market dominance. And, as we say goodbye to the 2012 Summer Olympics, it’s clear that mobile earned “gold” as the channel delivering the greatest online audience engagement during the Games....Read more