Infographic: Charting 21 months of app marketing
The relentless growth of mobile has been an incredible story for a long time, and here at Fiksu, we've been tracking it. Our monthly Fiksu Indexes have been tracking the volume of downloads and the cost per loyal user every month for two and a half years, and they reflect this growth.
But the monthly indexes tend to focus on the short-term trends. So we've compiled the indexes since the beginning of 2012 to give you a 21 month snapshot as we head into what's sure to be another whirlwind holiday season.