The much-anticipated Apple Watch is finally here, as early pre-orders have begun to arrive. Already, 3000 apps are available on the device, and 20 million units are predicted to be sold this year. The buzz is clearly at a peak for consumers, as well as marketers, who are eager to find out how they can capitalize on this newest mobile device.

It may not be surprising that 86% of senior-level marketers say it’s absolutely critical or very important to create a cohesive customer journey.

But in 2015, that isn’t quite as easy as it may have once been. As our new ebook describes, the customer journey in general, and more specifically how marketers track it, has gotten significantly more complicated.

Le Figaro, the longest-running and largest newspaper in France, has, like many others, had to adapt with the times. Most recently, the company has made the move into mobile, launching an app to deliver the news to their customers whenever and wherever they need it.

As you’ve undoubtedly noticed, we’ve changed things up a bit.  Today, we launched our new website, logo, expanded messaging, and, most notably—a brand new line of mobile marketing solutions designed for brands, agencies, and performance marketers looking to reach precise mobile audiences.

Our two new products are for brand performance marketing:

A new year, a new milestone for Fiksu.

Thanks to our rapid growth, we’ve been busting out of the seams of our Boston headquarters for some time now. So on January 5th, we expanded our offices by opening a new floor at 31 St. James Avenue, nearly doubling our space to 43K total sq. ft.

Today marks an important milestone in Fiksu’s history. This morning we announced that we secured  $10 million in debt funding from Silicon Valley Bank, which means more support to fuel our global expansion and ongoing product development. With this new financing we have the room to build out even more innovation in the world of programmatic ad tech for mobile and serve a broader audience of clients around the world.

Fiksu is proud to be named a nominee for BostInno’s Coolest Companies Competition, an award we took home last year.

With our own bar, weekly company lunches, a fully-stocked kitchen, unlimited vacation, awesome team outings and all-around great people, we definitely think we’re one of Boston’s coolest companies.

Fiksu is happy to welcome our newest executive team member, Ken Goldman. Ken joins us from Black Duck Software, where he was named CFO of the Year by the Boston Business Journal in 2009.

As CFO, Ken will lead Fiksu’s financial operations, focusing on the continuing creation, enhancement and realization of shareholder value in the company.

A billion is a not a number that is thrown around all too often, so it’s a milestone worth noting. Fiksu recently surpassed the 1,000,000,000 mark in loyal app users we have helped our clients acquire over the past several years.

Seeing as how the average daily time spent on mobile in 2013 was 2 hours and 21 minutes (an almost 500% increase since 2010) it’s not surprising then that nearly half those 1 billion users were acquired in 2013 alone.

Earlier this week Apple released its updated figures on iOS adoption, showing that 87 percent of devices are running on iOS 7, 11 percent on iOS 6 and 2 percent on earlier OS’.

And would you look at that - an identical representation of what Fiksu is seeing on its iOS adoption tracker!