Rumors about the Fall introduction of new iPhones and iPads are heating up, with indications pointing to a September 9th announcement of the new devices. As a result, we did a little digging in our data to see if we could spot any new Apple hardware—and we did indeed....Read more

There have been some rumblings recently that Apple made a change to how apps get featured within the App Store’s "Featured" tab. This came after Apple changed the names of the “New” and “What’s Hot” lists to “Best New Games” and “All Time Greats”, amongst others....Read more

If you haven’t been convinced you need an app by now, maybe last week’s announcement of the Apple Watch will finally do it. If Adobe is right in its estimate that 10% of iPhone and iPad users will have an Apple Watch in the next 18 months, then that’s 25 million people who will only be able to engage with your brand through their smartwatch if you have an app....Read more

In just the first 72 hours, Apple sold more than 10 million new iPhone 6 and 6 plus devices, which isn’t all that surprising based on what seemed like added anticipation. What remains somewhat surprising, however, is that the iPhone 6 seems to be crushing the iPhone 6 plus in sales. While Apple hasn’t (and likely won’t) officially announced separate sales numbers for the two devices, our tracker shows that early adoption for the iPhone 6 is off the charts, while the iPhone 6 plus is barely pacing ahead of the iPhone 5c. ...Read more

The long awaited “bigger than bigger” iPhone 6 and 6 plus models officially hit stores today, and eager fans across the globe have been waiting in line for hours attempting to get their hands on one of the shiny new devices. A quick look at our iPhone adoption tracker shows the iPhone 6 is quickly outpacing prior models just a few hours after release....Read more

Earlier this week Apple released its updated figures on iOS adoption, showing that 87 percent of devices are running on iOS 7, 11 percent on iOS 6 and 2 percent on earlier OS’....Read more

Apple's new iPad Air went on sale on Friday 11/1, and according to our tracker, it's having a remarkable opening weekend. As of this writing, the Air is now making up 0.69% of active iOS tablets using apps in our network. While that's objectively a pretty small share, it stands out when compared to recent iPad launches. After the opening weekend a year ago, the iPad 4 had just 0.14% of activity, and the iPad mini had 0.21%. That means the Air is seeing five times the usage the iPad 4 did two days after launch - and more than 3 times that of the iPad mini.

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With the launch of iOS 7 today and the two new iPhones on Friday, there's been plenty of speculation about what's going to happen. Well, sometime today - probably around 10am Pacific time - the speculators can start to see how well they did. To help anyone who wants to see how users are reacting to the iOS 7 release, we've created an iOS 7 Usage Tracker.

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August has been a pretty slow month for mobile app marketing in recent years, but this year went a different direction. Not only did our July indexes reach impressive heights, but Apple also introduced a new wrinkle to its ranking algorithm all while gearing up for its annual launch of new eye-catching gadgets. So much excitement, that we almost missed the coveted Index post!

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Today, half of the entire U.S. population uses smartphones. As a nation, we are addicted to our devices and our apps. In fact, according to Mary Meeker’s latest report, most smartphone users now check their phones 150 times a day! So it’s no wonder that marketers are waking up to the fact that apps present an incredible canvas for marketing and engaging with consumers. In fact, in 2012, more than $1 billion was spent on mobile marketing, and that number is expected to double in 2013 and continue to grow in the years to come.

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