Update 2: Looks like it was just a slow rollout. The shopping category is now appearing in iTunes and the iOS App Store - although the big-name shopping apps are still not showing up on the All Categories top chart. Amazon, iBotta, and Target's Cartwheel, for example, were all in the top 40 overall before the change - and are not found in the top ranks at all right now.


I’m always pretty excited about new possibilities for improving ad targeting and performance on Facebook. I’ll admit, however, that my first reaction to the new reaction emojis was dislike—especially because there was no Dislike button, which is something I was really looking forward to using regularly. And when I heard there were six new options but it wasn’t a true Likert Scale (a 1 through 7 range of Strongly Dislike to Strongly Like) I got a little more bummed. But after some more thought, I gotta admit, the potential is pretty impressive.

Update: As we were finalizing this post, Apple did in fact remove Been Choice from the App Store, citing privacy concerns. Whether it comes back in an altered form or not, Tom's advice is worth keeping mind before you do anything drastic. -- Ed.

This is a guest post from our partner AppsFlyer written by Florence Broder, Community & Localization Manager at Appsflyer with contributions from Noa Manor, Senior Account Manager at Appsflyer.

It’s a competitive app marketplace out there, which is forcing app developers to invest their in-house resources on product development rather than marketing the app. For that, they turn to digital agencies to support user acquisition and retention efforts. But what should agencies know when working with this unique group?

We’re All in it Together

Rumors about the Fall introduction of new iPhones and iPads are heating up, with indications pointing to a September 9th announcement of the new devices. As a result, we did a little digging in our data to see if we could spot any new Apple hardware—and we did indeed.

In July, we saw two new iPhones in our logs: 

About a month ago, Facebook announced they will no longer allow advertisers access to device-level reporting. Specifically, advertisers won't be able to get access to the device IDs of users found through Facebook ads. While this is a big change for advertisers using those IDs directly, there's an important distinction that some commentary seems to be missing.

In addition to the new product introductions and updates, Apple's WWDC is also a good source for new killer stats about all things Apple—and about the App Store in particular. Here are a few of our favorites from 2015, in graphic format.

There have been some rumblings recently that Apple made a change to how apps get featured within the App Store’s "Featured" tab. This came after Apple changed the names of the “New” and “What’s Hot” lists to “Best New Games” and “All Time Greats”, amongst others.

Two years ago, Facebook threw a karate chop to the gut of the mobile marketing industry by creating revolutionary tools for mobile app marketers. Yesterday, Google responded with a one-two punch of its own, addressing both the demand side and supply side of the market.

This week, Google is rolling out some changes to their search behavior that could make waves for app developers. First, you've probably heard about the update to their page rank algorithm that gives more credit to sites that have a mobile friendly design, ranking them higher on mobile search results. The changes -- referred to as "Mobilegeddon" by some in the SEO industry -- reward web pages for such mobile-friendly practices as: