With 100,000,000 daily active users, 8 billion daily video views, 9,000 snaps shared per second and, according to eMarketer, nearly 71 percent of its users in the coveted millennial demographic (age 18-34), it’s no wonder Snapchat’s star is growing more brilliant by the second. Their simple interface presents brand advertisers with an elegantly designed new video medium to attract mobile eyeballs at a massive scale. This has proven especially beneficial as advertisers look to reach audiences that have shifted from television to mobile in recent years. It is a way for an ad to appear, and be viewed, in a frictionless environment where the user is exposed to the content without having to interact (beyond the initial swipe). But there’s one thing that Snapchat hasn’t figured out just yet — while this format works great for widely-targeted brand advertising, the real power of mobile is in targeting specific groups of users, especially for performance-based campaigns such as app install advertising....Read more

Well, another Mobile World Congress is in the books, and as usual it was exciting, exhausting, educational, entertaining, and expansive. It's interesting to see how the ad tech space has grown: five years ago, the whole mobile ad tech contingent was squeezed into the App Planet hall, with tiny booths and little name recognition. Now the companies we've grown up with all have better spots, bigger booths, and much more swagger. There are more and more "mobile marketing platforms," and "audiences" is practically the word of the year....Read more

In the instant analysis, last night's Super Bowl ads are being judged similar to the game itself: a mixed bag. While digestive-issue-themed ads are being mostly panned (OICisDifferent and Xifaxan), wiener dogs dressed as wieners (Heinz) and nostalgia-tinged automotive ads (Jeep) got generally positive responses. The overall consensus seems to be that this year's crop of ads didn't have a standout moment....Read more

Update 2: Looks like it was just a slow rollout. The shopping category is now appearing in iTunes and the iOS App Store - although the big-name shopping apps are still not showing up on the All Categories top chart. Amazon, iBotta, and Target's Cartwheel, for example, were all in the top 40 overall before the change - and are not found in the top ranks at all right now....Read more

I’m always pretty excited about new possibilities for improving ad targeting and performance on Facebook. I’ll admit, however, that my first reaction to the new reaction emojis was dislike—especially because there was no Dislike button, which is something I was really looking forward to using regularly. And when I heard there were six new options but it wasn’t a true Likert Scale (a 1 through 7 range of Strongly Dislike to Strongly Like) I got a little more bummed. But after some more thought, I gotta admit, the potential is pretty impressive....Read more

Update: As we were finalizing this post, Apple did in fact remove Been Choice from the App Store, citing privacy concerns. Whether it comes back in an altered form or not, Tom's advice is worth keeping mind before you do anything drastic. -- Ed....Read more

This is a guest post from our partner AppsFlyer written by Florence Broder, Community & Localization Manager at Appsflyer with contributions from Noa Manor, Senior Account Manager at Appsflyer....Read more

Rumors about the Fall introduction of new iPhones and iPads are heating up, with indications pointing to a September 9th announcement of the new devices. As a result, we did a little digging in our data to see if we could spot any new Apple hardware—and we did indeed....Read more

About a month ago, Facebook announced they will no longer allow advertisers access to device-level reporting. Specifically, advertisers won't be able to get access to the device IDs of users found through Facebook ads. While this is a big change for advertisers using those IDs directly, there's an important distinction that some commentary seems to be missing....Read more

In addition to the new product introductions and updates, Apple's WWDC is also a good source for new killer stats about all things Apple—and about the App Store in particular. Here are a few of our favorites from 2015, in graphic format....Read more