This is a guest post from our partner AppsFlyer written by Florence Broder, Community & Localization Manager at Appsflyer with contributions from Noa Manor, Senior Account Manager at Appsflyer.

It’s a competitive app marketplace out there, which is forcing app developers to invest their in-house resources on product development rather than marketing the app. For that, they turn to digital agencies to support user acquisition and retention efforts. But what should agencies know when working with this unique group?

We’re All in it Together

Rumors about the Fall introduction of new iPhones and iPads are heating up, with indications pointing to a September 9th announcement of the new devices. As a result, we did a little digging in our data to see if we could spot any new Apple hardware—and we did indeed.

In July, we saw two new iPhones in our logs: 

About a month ago, Facebook announced they will no longer allow advertisers access to device-level reporting. Specifically, advertisers won't be able to get access to the device IDs of users found through Facebook ads. While this is a big change for advertisers using those IDs directly, there's an important distinction that some commentary seems to be missing.

In addition to the new product introductions and updates, Apple's WWDC is also a good source for new killer stats about all things Apple—and about the App Store in particular. Here are a few of our favorites from 2015, in graphic format.

There have been some rumblings recently that Apple made a change to how apps get featured within the App Store’s "Featured" tab. This came after Apple changed the names of the “New” and “What’s Hot” lists to “Best New Games” and “All Time Greats”, amongst others.

Two years ago, Facebook threw a karate chop to the gut of the mobile marketing industry by creating revolutionary tools for mobile app marketers. Yesterday, Google responded with a one-two punch of its own, addressing both the demand side and supply side of the market.

This week, Google is rolling out some changes to their search behavior that could make waves for app developers. First, you've probably heard about the update to their page rank algorithm that gives more credit to sites that have a mobile friendly design, ranking them higher on mobile search results. The changes -- referred to as "Mobilegeddon" by some in the SEO industry -- reward web pages for such mobile-friendly practices as:

UPDATE: As of about 4:30pm ET, the App Store seems to be working again and Apple's Service page reports that it's running. Back to promoting those apps, everyone -- with an eye on the stability of the app store, just to be safe. Original post below.

Last night, Apple withdrew iOS 8.0.1 after it surfaced that the update was causing problems with cellular connectivity for iPhone 6 users. That's a pretty serious bug -- but it turns out that according to our data, only a very small percentage of users with the new phones had actually upgraded -- and many of them have used Apple's instructions on how to revert to the original iOS 8.0.

Our iOS 8 Activity Tracker is showing real-time iOS 8 events from around the world, illustrating the rapid switch to the new operating system. (Fairly rapid, anyway: not nearly as fast as iOS 7 last year, but still impressive.) The most dramatic images came from the first 24 hours, though, as early adopters rushed to get the new software.