It’s hard to believe, but we’re seeing it again. For the third consecutive month, the Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume of the top 200 free iOS apps, soared again jumping to 9.2 million downloads in December. This marks a 14 percent increase since last month and an astounding 44 percent rise since last year at this time. October and November results (7.8 million and 8.1 million, respectively) had each been new records.

Between courses of turkey and pumpkin pie, iPhone users downloaded apps in droves this Thanksgiving holiday, according to our latest index report. This past month saw an astounding 8.1 million downloads of the top 200 free iOS apps, according to the App Store Competitive Index. Compared to last November, app download volumes have grown by a whopping 42 percent.

The App Store is already buzzing this holiday season, with our latest index showing app downloads hit an all-time high in October. Tracking the average aggregate daily download volume of the top 200 free iOS apps, the App Store Competitive Index reached 7.8 million downloads. This was an incredible 42 percent rise over last month, and a 39 percent increase over 2013. The release of the iPhone 6 and availability of iOS 8 undoubtedly led to this high volume of activity as users updated their new devices with their favorite apps.

A new study conducted by MobileDevHQ, an ASO company recently acquired by Tune, suggests that where an app ranks in search results, rather than where it ranks in the top charts, is the most important component of discoverability. But we’re not so sure that paints a complete and clear picture: consumer intent in this and similar surveys is actually quite unclear.

The difference between searching and "searching"?

March was the month of market maturity for our Indexes, as app developers continue to improve the quality of offerings, advertisers adopt more powerful programmatic and optimization techniques, and device usage continues to skyrocket.

  • Christmas 2012 saw record iOS and Android device activations, while industry reports show App Store downloads soared by 87 percent.
  • Both the Apple App Store and Google Play saw healthy revenue gains in 2012, with more monetization and potential for global growth ahead in 2013.
  • 2012 was (finally!) the year of mobile – from the launch of the iPhone 5 to Android device supremacy. But some say we’ll look back on 2013 as the year of the tablet.

The Apple App Store is celebrating its fourth birthday this week, and the company has quite a bit to celebrate.

Our April Fiksu Indexes indicate that mobile marketers began picking up the pace as they moved out of the first quarter, a historically quieter period of time for app development and promotion, into the busier second quarter leading up to the summer. In particular, marketers aggressively sought new opportunities to compete for ranking in the dynamic social networking and games categories which experienced volatility during the month.

Here’s a snapshot of the latest data:

Our latest Fiksu Indexes are out – revealing a sharp drop in iPhone app downloads during the month of March. This dramatic decline returned app store competition to levels similar to those before the iPhone 4S launch last October.

Here’s a snapshot of the latest data:

As apps become a main distribution method for media on mobile phones, a new report shows ad dollars shifting from mobile sites to popular mobile apps themselves. Other newly released industry data reveals that tablets will continue to grow in popularity over the next several years; yielding massive app downloads – approximately 13.7 billion by 2016. Read on for more details on the latest mobile industry research and more…