The Fiksu Blog

Android Remains King of U.S. Smartphone Market

A new week brings a new batch of Apple rumors. This week, insiders are reporting Apple will launch its next-generation iPhone and the iPad Mini this September. And newly released data indicates that Android still dominates the U.S. smartphone market, while Samsung remains the most popular handset maker. And while we typically think of the younger generations as being constantly connected, a new report reveals that, for the first time ever, more than half of U.S. adults over the age of 65 are online. Read on…

Digital Trends is highlighting the latest Apple rumors which suggest the company is preparing for an exciting September. One analyst is predicting Apple will unveil the iPhone 5 and the iPad Mini this September. And 9to5Mac’s Mark Gurman is reporting that Siri will “break from the confines of the iPhone 4S and arrive on the iPad in iOS 6.” At this point, there is no telling what Apple is up to, but many expect to learn more about the company’s product plans next week at the highly anticipated WWDC.

CNET is reporting on recently released data from market research ComScore. According to the numbers, Google’s Android operating system remains king of the U.S. smartphone market, capturing 50.8 percent of the market, while Samsung remains the most popular handset maker among subscribers. ComScore also found that 50.2 percent of U.S. mobile subscribers downloaded apps to their devices – increasing 1.6 percent since January of this year.

And in other Android news, IDC released a new report suggesting 2012 would be the “year of Android.” The Next Web is reporting on the study which indicates that Android will hit its peak in 2012, and that Microsoft’s Windows Phone platform will become the number two OS smartphone by 2016.

Many mobile apps are making the cloud their new home. Mashable is reporting on the relocation of some of today’s hottest apps, citing three primary reasons for their big move: accessibility to data from multiple devices, lower cost and increased speed for businesses. Due to the increased consumption of mobile apps, development projects centered around mobile apps are projected to outnumber PC-based projects four to one by 2015. Check out an infographic – A Mobile Storm in the Cloud: How the Growth of Mobile is Driving Cloud Computing – here

Mashable is also highlighting a new study by the Pew Internet & American Life Project which found that 53 percent of seniors use the Internet. Of those who are reportedly connected, 70 percent indicated they accessed the Internet every day. Other forms of technology are also becoming increasingly popular among seniors—70 percent now own a cell phone, up from 57 percent in 2010.

And earlier this year, the Interactive Advertising Bureau estimated U.S. mobile ad spending would hit $1.6 billion. MediaPost is now reporting on new numbers issued by the IAB this week which indicate that globally, mobile advertising hit $5.3 billion in 2011.

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