Everyone lined up at the Northampton Office – ready to roll out

Last week, we announced the launch of The Fiksu Mobile Audience Platform. This latest addition to Fiksu’s data fueled mobile marketing technology arsenal, allows brands to create precise audience segments and engage them throughout the customer journey. Thanks to our enormous set of data—combined with dynamic segmentation tools—we have the unique ability to reach the most valuable audiences across the entire mobile ecosystem.

The inaugural Fiksu 5K saw more than 50 Fiksuers run, jog, and walk around Boston's Esplanade Friday evening. This last-gasp-of-summer event was billed as a "just for fun" run, but predictably got a little bit competitive once people got moving: Fiksu's competitive spirit is hard to keep down, no matter what we're doing.



Here are the winners:

As the largest independent source of mobile audience data, we’re excited to report that we’ve just eclipsed the 5 billion download mark. In case you’re wondering just how much 5 billion really is, it’s more than the combined population of all seven countries where we have offices around the globe. That includes the US, UK, Finland, Singapore, South Korea, Japan, and Germany. 

With each summer season in New England comes the long-awaited warm weather, baseball games at Fenway Park, and several fresh young faces at Fiksu. This summer we’re pleased to welcome a contingent of talented college students, including interns from Dartmouth and Williams College, as well as several co-ops from Northeastern University. They’ll be working across nearly all departments at Fiksu, including sales, marketing, finance, accounting, and engineering.

You can’t talk about innovation in Boston without mentioning MITX. The Massachusetts Innovation and Technology Exchange is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. Their annual awards event, held just last week, is one of the best and biggest of its kind in the nation.

What gets us buzzing over here at Fiksu? As anyone who works for us, or with us, will tell you – we get excited when we can help our clients achieve their goals. Yesterday, the Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of its 2015 MITX Awards, the annual awards competition for marketing and technology excellence.

An international team from Fiksu has joined the other 90,000 people from the mobile industry this week in Barcelona for Mobile World Congress. Two days into the conference, there's already been a ton of excitement; it’s hard to believe we still have two days left!

We’re excited to announce that we’ve been named one of five finalists for the Best Mobile Advertising or Marketing Campaign at the upcoming Global Mobile Awards for our work with Shotzoom on Twitter. Watch the video below to learn more about the campaign.

As you’ve undoubtedly noticed, we’ve changed things up a bit.  Today, we launched our new website, logo, expanded messaging, and, most notably—a brand new line of mobile marketing solutions designed for brands, agencies, and performance marketers looking to reach precise mobile audiences.

Our two new products are for brand performance marketing: