In July, we saw the cost per install rise, and the cost to acquire a loyal user fall. When both these patterns happen in the same month, it is indicative of smarter targeting by marketers. In essence, they’ve been spending more to get their messages in front of the right audiences at the right time – and earning long-term loyalty in return.

When looking to reach specific audiences and/or acquire loyal app users, more mobile marketers promote on Facebook than on any other network. And naturally, with so much competition, differing strategies for reaching potential users have emerged. The problem is, not all of them are created equal.

Ordered from least to most effective, the following list examines the pros and cons of four popular Facebook marketing strategies.

Tier 4: Just the basics  

This is a guest post from our partner AppsFlyer written by Florence Broder, Community & Localization Manager at Appsflyer with contributions from Noa Manor, Senior Account Manager at Appsflyer.

It’s a competitive app marketplace out there, which is forcing app developers to invest their in-house resources on product development rather than marketing the app. For that, they turn to digital agencies to support user acquisition and retention efforts. But what should agencies know when working with this unique group?

We’re All in it Together

Everywhere you turn someone is on a mobile device. Whether they’re in their living room, riding a subway, or even walking down the street, all eyes are laser focused on the smartphone in their hands that can connect them to the rest of the world.

And that means with each and every passing second, as more and more actions are taken on those mobile devices, more and more mobile data is being collected. Data which, thanks to the mobile ID, is more reliable, and more personal than ever before.

Thus we have the mobile advantage.

Rumors about the Fall introduction of new iPhones and iPads are heating up, with indications pointing to a September 9th announcement of the new devices. As a result, we did a little digging in our data to see if we could spot any new Apple hardware—and we did indeed.

In July, we saw two new iPhones in our logs: 

Our Indexes revealed a significant rise in cost per loyal user and app download volumes in June. Increasing 24 percent over last month, app volume reached 8.3 million daily downloads. Meanwhile, June’s cost per loyal user soared to $3.21, which represents an increase of 30 percent since last month. Clearly, while the ever-increasing app downloads are providing greater inventory for in-app advertising,  marketers are still challenged to precisely target loyal app users.

Audioboom, a London-based podcast network, allows users to listen to, record and share sound files via desktop and mobile app. The company has more than 4 million registered users worldwide.

As the largest independent source of mobile audience data, we’re excited to report that we’ve just eclipsed the 5 billion download mark. In case you’re wondering just how much 5 billion really is, it’s more than the combined population of all seven countries where we have offices around the globe. That includes the US, UK, Finland, Singapore, South Korea, Japan, and Germany. 

Back in January, Fiksu’s Craig Palli wrote about the first-ever appearance of mobile app advertisements during the Super Bowl. He theorized that by spending an average of $4.5 million dollar on commercials featuring the likes of Liam Neeson and Kate Upton, mobile companies were choosing television’s biggest stage to declare their arrival as the most dominant form of digital media.

With each summer season in New England comes the long-awaited warm weather, baseball games at Fenway Park, and several fresh young faces at Fiksu. This summer we’re pleased to welcome a contingent of talented college students, including interns from Dartmouth and Williams College, as well as several co-ops from Northeastern University. They’ll be working across nearly all departments at Fiksu, including sales, marketing, finance, accounting, and engineering.

Latest from the Twittersphere

  • Checked out our latest post? Fiksu’s July Indexes: Right People, Right Place, Right Time http://t.co/JO5hBj7BDc #appmarketing #appdownloads 6 hours 1 min ago
  • @VBinsight Thanks for including us. Taking a look now. 3 days 24 min ago
  • RT @TheRyanParker: Mark Zuckerberg says on Monday that 1 BILLION people used Facebook, a new milestone. http://t.co/wFMAhA2P1t 3 days 22 hours ago
  • #Marketers are spending smarter! Take a look at our #appmarketing index findings for the month of July on our website http://t.co/8Bi72aSP63 4 days 1 hour ago