The month of August marked a watershed moment for the Fiksu Indexes, as the Cost Per Loyal User (CPLU) index surpassed $4 for the first time. That’s a 36 percent rise since July and a 117 percent increase since last year. 

Everyone lined up at the Northampton Office – ready to roll out

Lately, there has been a lot of speculation about iOS 9 ad blocking in the press. We at Fiksu feel this concern is overblown among advertisers.

Last week, we announced the launch of The Fiksu Mobile Audience Platform. This latest addition to Fiksu’s data fueled mobile marketing technology arsenal, allows brands to create precise audience segments and engage them throughout the customer journey. Thanks to our enormous set of data—combined with dynamic segmentation tools—we have the unique ability to reach the most valuable audiences across the entire mobile ecosystem.

The inaugural Fiksu 5K saw more than 50 Fiksuers run, jog, and walk around Boston's Esplanade Friday evening. This last-gasp-of-summer event was billed as a "just for fun" run, but predictably got a little bit competitive once people got moving: Fiksu's competitive spirit is hard to keep down, no matter what we're doing.



Here are the winners:

In July, we saw the cost per install rise, and the cost to acquire a loyal user fall. When both these patterns happen in the same month, it is indicative of smarter targeting by marketers. In essence, they’ve been spending more to get their messages in front of the right audiences at the right time – and earning long-term loyalty in return.

When looking to reach specific audiences and/or acquire loyal app users, more mobile marketers promote on Facebook than on any other network. And naturally, with so much competition, differing strategies for reaching potential users have emerged. The problem is, not all of them are created equal.

Ordered from least to most effective, the following list examines the pros and cons of four popular Facebook marketing strategies.

Tier 4: Just the basics  

This is a guest post from our partner AppsFlyer written by Florence Broder, Community & Localization Manager at Appsflyer with contributions from Noa Manor, Senior Account Manager at Appsflyer.

It’s a competitive app marketplace out there, which is forcing app developers to invest their in-house resources on product development rather than marketing the app. For that, they turn to digital agencies to support user acquisition and retention efforts. But what should agencies know when working with this unique group?

We’re All in it Together

Everywhere you turn someone is on a mobile device. Whether they’re in their living room, riding a subway, or even walking down the street, all eyes are laser focused on the smartphone in their hands that can connect them to the rest of the world.

And that means with each and every passing second, as more and more actions are taken on those mobile devices, more and more mobile data is being collected. Data which, thanks to the mobile ID, is more reliable, and more personal than ever before.

Thus we have the mobile advantage.

Rumors about the Fall introduction of new iPhones and iPads are heating up, with indications pointing to a September 9th announcement of the new devices. As a result, we did a little digging in our data to see if we could spot any new Apple hardware—and we did indeed.

In July, we saw two new iPhones in our logs: 

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