You can’t talk about innovation in Boston without mentioning MITX. The Massachusetts Innovation and Technology Exchange is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. Their annual awards event, held just last week, is one of the best and biggest of its kind in the nation.

No matter what your goal is on mobile – whether you’re trying to get users to download your app, or raise awareness for your brand – audience targeting is key to achieving success. This typically includes targeting based on key characteristics like who someone is (gender, age, etc.) and what they like (travel, games, sports, etc.).

The much-anticipated Apple Watch is finally here, as early pre-orders have begun to arrive. Already, 3000 apps are available on the device, and 20 million units are predicted to be sold this year. The buzz is clearly at a peak for consumers, as well as marketers, who are eager to find out how they can capitalize on this newest mobile device.

It may not be surprising that 86% of senior-level marketers say it’s absolutely critical or very important to create a cohesive customer journey.

But in 2015, that isn’t quite as easy as it may have once been. As our new ebook describes, the customer journey in general, and more specifically how marketers track it, has gotten significantly more complicated.

This month was a significant one for the Fiksu indexes, as it marked the first time in history that the cost to acquire loyal app users (CPLU) surged passed the $3 mark. While hitting a historic high, this number isn’t surprising since it points a larger trend of rising costs and steadily growing competitive pressures observed across the landscape.

This week, Google is rolling out some changes to their search behavior that could make waves for app developers. First, you've probably heard about the update to their page rank algorithm that gives more credit to sites that have a mobile friendly design, ranking them higher on mobile search results. The changes -- referred to as "Mobilegeddon" by some in the SEO industry -- reward web pages for such mobile-friendly practices as:

The fact that programmatic buying is growing like crazy is not news. And neither is the notion that some marketers are leery of giving up control over their media buying to a computer. But I'm here to try and ease those concerns, specifically around the most popular type of programmatic buying: RTB.

Placement transparency

A press release issued by Report Buyer recapping the 2014 mobile market in South East Asia stated that Thailand shows a “high growth potential for mobile commerce, with expanding smartphone penetration and increasing mobile shopper penetration.“  

Fiksu’s data confirms this trend. 

With more than a billion users regularly connecting via mobile, Facebook offers a huge and tempting audience to app marketers. But its appeal goes beyond size, as custom tailored mobile app ads can:

Le Figaro, the longest-running and largest newspaper in France, has, like many others, had to adapt with the times. Most recently, the company has made the move into mobile, launching an app to deliver the news to their customers whenever and wherever they need it.

Search form

Latest from the Twittersphere