News Releases

May 2, 2016

The Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company, offered another indicator of the shifting app market as the cost to acquire a loyal user fell to $3.21, down 8 percent since February.

March 1, 2016

The Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company, revealed there was a great opportunity in January for marketers to reach app users. At $2.78, the cost to acquire a loyal user dropped 34 percent since last month and 4 percent since last year.

February 19, 2016

Fiksu Inc., the data-fueled mobile marketing technology company, today announced the limited release of its self-service Mobile Audience Platform. Drawing on its massive proprietary data set of over 3 billion mobile device profiles, this new easy-to-use offering allows marketers to put their own data to work in combination with Fiksu’s data, giving them complete control over media buying while improving reach, scale, and audience targeting.

January 27, 2016

Loyalty costs have hit a record high in December, as evidenced by the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. At $4.23, the cost to acquire a loyal user jumped 19 percent since last month and 101 percent since last year, blowing past the last record high of $4.14 in September.

December 21, 2015

November saw mobile app advertising metrics ease off slightly, with declines in both app download volume and install costs as marketers prepare for the largest mobile Christmas to date. The Fiksu Indexes, published today by Fiksu, Inc., the data-fueled mobile marketing technology company, are indicative of usual seasonal behavior leading up to an intense holiday season.

November 23, 2015

The cost to acquire a loyal user fell slightly in October while app download volumes increased, according to the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company.

October 28, 2015

September’s app download volume fell 21 percent over last month to 6.4 million, according to the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. According to Fiksu App Store Competitive Index, which tracks the average aggregate daily downloads of the top 200 free iOS apps, this represents the lowest volume since September of last year.

September 30, 2015

The  Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company, reached a significant milestone in August as the Cost Per Loyal User (CPLU) index surpassed $4 for the first time. The figure of $4.04 represents a 36 percent rise since last month and 117 percent increase since last year.

September 3, 2015

Fiksu, Inc., the data-fueled mobile marketing technology company, today introduced its new Fiksu Mobile Audience Platform, extending its leadership position in mobile ad tech with a first of its kind system for identifying and engaging precise audiences throughout the customer journey.

August 26, 2015

The cost to acquire loyal users dropped in July, according to the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. The cost per loyal user (CPLU) of $2.98 represents a decrease of 7 percent since last month, and a 51 percent increase year-over-year.

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