With the recent release of the Apple Watch, Fiksu, Inc., the data-fueled mobile marketing technology company, announced its ability to recognize and track user behavior on the Apple Watch, including launches, registrations, purchases or any watch event a marketer is interested in keeping track of.
For the first time, the cost to acquire loyal app users (CPLU) surpassed the $3 mark, according to the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. At $3.09, this represents a 10 percent increase in CPLU since last month and a significant 113 percent rise from last year.
Data from Fiksu, Inc., the data-fueled mobile marketing technology company, reveals a relative stabilization in app activity in February, after four consecutive record-breaking months of volume and similarly high costs.
Fiksu, the data-fueled mobile marketing technology company, today announced it has joined the Adobe Digital Marketing Solution Partner Program and will integrate with Adobe to deliver mobile campaign performance insights and media source attribution data details within Adobe Analytics.
New data published today by Fiksu, Inc. (www.fiksu.com), developer of award-winning mobile marketing technologies, shows app downloads once again breaking all previous records.