January 27, 2016

Loyalty costs have hit a record high in December, as evidenced by the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. At $4.23, the cost to acquire a loyal user jumped 19 percent since last month and 101 percent since last year, blowing past the last record high of $4.14 in September.

December 21, 2015

November saw mobile app advertising metrics ease off slightly, with declines in both app download volume and install costs as marketers prepare for the largest mobile Christmas to date. The Fiksu Indexes, published today by Fiksu, Inc., the data-fueled mobile marketing technology company, are indicative of usual seasonal behavior leading up to an intense holiday season.

November 23, 2015

The cost to acquire a loyal user fell slightly in October while app download volumes increased, according to the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company.

October 28, 2015

September’s app download volume fell 21 percent over last month to 6.4 million, according to the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. According to Fiksu App Store Competitive Index, which tracks the average aggregate daily downloads of the top 200 free iOS apps, this represents the lowest volume since September of last year.

September 30, 2015

The  Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company, reached a significant milestone in August as the Cost Per Loyal User (CPLU) index surpassed $4 for the first time. The figure of $4.04 represents a 36 percent rise since last month and 117 percent increase since last year.

September 3, 2015

Fiksu, Inc., the data-fueled mobile marketing technology company, today introduced its new Fiksu Mobile Audience Platform, extending its leadership position in mobile ad tech with a first of its kind system for identifying and engaging precise audiences throughout the customer journey.

August 26, 2015

The cost to acquire loyal users dropped in July, according to the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. The cost per loyal user (CPLU) of $2.98 represents a decrease of 7 percent since last month, and a 51 percent increase year-over-year.

August 2, 2015

Marketers continue to spend more to connect with users on mobile even as app usage increases, according to the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. June's cost per loyal user (CPLU) of $3.21 represents an increase of 30 percent since last month, and 44 percent year-over-year.

June 26, 2015

Mobile marketing costs and volume dipped slightly in May, according to the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. May’s cost per loyal user (CPLU) of $2.47 represents a 10 percent decrease since last month, a welcome relief for marketers who have experienced a steady rise in marketing costs throughout 2015.

May 27, 2015

Mobile marketing costs continue on a trajectory far ahead of last year's pace, according to the Fiksu Indexes published today by Fiksu, Inc., the data-fueled mobile marketing technology company. While April's cost per loyal user (CPLU) of $2.74 represents an 11 percent decrease since last month, it's a significant 80 percent increase over 2014.

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