The takeaway for developers is that the best time to nurture customer loyalty is around the launch of new hardware, Fiksu says.
Apple has likely handily broken sales records with the iPhone 6 and 6 Plus, and new app download numbers from app marketing firm Fiksu give us even more reason to believe that’s true. Fiksu’s October App Store Competitive Index found that app downloads through the month were up 42 percent over their September total, and up 39 percent year-over year, reaching a record high of 7.8 million across the top 200 free iOS apps.
Interest in Apple's iPhone and iOS platform remains high with continued strong hardware sales driven by the iPhone 6 and 6 Plus launch pushing App Store downloads to record-setting levels in October, reports mobile marketing firm Fiksu.
According to Fiksu's October App Store Competitive Index, app downloads reached a record-setting high of 7.8 million per day across the top 200 free iOS apps. This is a 42 percent jump from September and a 39 percent increase year-over-year, with the trend expected to continue into the holidays.
Fiksu also highlights a disparity between rising advertising costs and a drop in marketing costs per loyal user for app developers, pointing to how nurturing a loyal user base can ensure users immediately add their favorite existing apps to new devices.
According to a new report by analytics firm Fiksu, October saw a massive surge in iOS app downloads that shattered previous records and led to a daily download volume of over 7.8 million downloads for the top 200 apps on the marketplace.
Fiksu's report emphasizes that user loyalty is a huge factor in device launches, suggesting the perceived devotion of Apple fans played a large role in the record breaking month. That trend is likely to continue into the holidays, as gift-giving leads to more upgrades and new iOS adopters who will undoubtedly be visiting the App Store to cash in their iTunes gift cards - everyone gets one or two of those every year, right?
According to a report to analytics firm Fiksu, it seems that the amount of apps downloaded in the wake of the iPhone 6 and 6 Plus’ release managed to break previous records. It was recorded that in October, the iTunes App Store saw a whopping download of around 7.8 million daily downloads.
When Apple released the iPhone 5, we can only imagine the rush of users who went to the iTunes App Store to check out apps that have been optimized for its larger display, and to check for apps that have been updated to match the iPhone 5’s 4-inch display. So with the release of the iPhone 6 and 6 Plus with its 4.7-inch and 5.5-inch displays respectively, we can only imagine that rush would be bigger than ever.
"While Apple's clearly trying something new to respond to pressure from the EU and elsewhere, it's not clear that this will have much of an impact on consumers," Craig Palli, chief strategy officer for Fiksu, told the E-Commerce Times.
Apple has removed the word "free" from download buttons in its iOS and OS X app stores, replacing it with "get."
European regulators recommended the action to Apple and Google earlier this year.
In July, Google removed the "free" label from games that could be downloaded without cost -- but required in-app purchases to access a full set of features.
Fiksu said the cost of acquiring users fell in October because of the tendency for app users to quickly re-download their vital apps during an upgrade season.
App and game makers got some welcome relief in October, according to marketing technology firm Fiksu. The company’s research showed that the launch of the iPhone 6 and iOS 8 drove record download volumes for the most popular apps. On top of that, the cost of acquiring users dipped a little in October, compared to the previous month.
“Mobile marketers must start thinking strategically about their marketing tactics over the longer term and figure out how to use apps to connect with customers. October’s hindsight should serve as a guide for marketers preparing for impending holiday activity," said Micah Adler, CEO of Fiksu.
User acquisition and marketing company Fiksu has released its indexes for October 2014, which show the full impact of the release of the iPhone 6 and iPhone 6 Plus, as well as Apple’s iOS 8 operating system. The App Store Competitive Index, which tracks the average number of daily downloads for the top 200 free iPhone apps in the US, hit an all-time high in October, at 7.8 million. That’s an increase of 42 percent over September and an increase of 39 percent year-over-year.
These increased downloads were driven heavily by the release of the iPhone 6 and iPhone 6 Plus, as users purchased new phones and immediately went to work downloading their favorite (or even new) apps. This also increased the Cost per Install for the month to $1.46, a 21 percent increase month-over-month, and a 59 percent increase from this time last year. On Android, the Cost per Install increased just one percent from September, to $1.10. That’s an increase of 2 percent year-over-year.
Data from fellow mobile analytics firm Fiksu showed a slightly lower adoption rate for iOS 8. As of Monday, Fiksu's figures cited iOS 8 with a 48.5 percent share and iOS 7 with 43 percent.
iOS 8 adoption continues to creep up, though it's not setting any speed records.
Updating the stats on its App Store Distribution page on Tuesday, Apple revealed that iOS 8 adoption is up to 52 percent, with iOS 7 at 42 percent and older versions collectively at 5 percent. The numbers show adoption rates as of Monday.
This year, Fiksu hit $100 million in revenue and founder and CEO, Micah Adler, was Named Ernst & Young’s Entrepreneur of the Year.
It’s almost here, Boston. 50 on Fire - the awards celebration like no other, the end-of-year event you actually want to attend - is back for a third time. In just over a month, we’ll crown 50 innovative companies and individuals across nine booming industries who are making their mark in Boston and beyond.
This awards ceremony is about so much more than IPOs, press mentions, or who you know. 50 on Fire celebrates those who break the mold, spark conversation, and challenge the status quo. It’s about building something new and pioneering a unique vision even in the face of tremendous skepticism.
IDC’s results vary from those of Fiksu, which finds that between 50 to 85 percent of all in-app advertising is for mobile apps. However, Fiksu discovered that the time of year drastically impacts these numbers.
Study after study shows that consumers all around the world are spending drastically more time on their mobile devices. In order to reach consumers where they are spending more of their time, companies of all sizes are dedicating some of their marketing budget to mobile.
It is estimated that mobile marketing budgets will grow by an average of 36% in 2014, and will continue to grow rapidly in 2015. While mobile marketing budgets are growing in hopes of attracting the attention of more mobile consumers, the challenge that many businesses find is that mobile marketing options still have much room for improvement.