The company announced in August that it had exceeded $100 million in annual revenue. It has added 100 employees to its workforce this year to bring its headcount to almost 300.
Marketing platform player Fiksu secured $10 million in ‘mezzanine’ debt funding from the Silicon Valley Bank, which it plans to use to expand its business globally and develop its mobile ad technology.
Its Programmatic Mobile Demand Platform, which optimises mobile ad targeting and campaign performance, has driven more than one billion client downloads in the space of nine months.
“This has been a banner year of domestic and international growth, marquee customer wins, and unprecedented revenue milestones for Fiksu,” said Goldman, in a statement.
Mobile app ad tech company Fiksu has lined up $10 million in debut funding from Silicon Valley Bank to continue a global expansion and ongoing development for its “programmatic mobile demand platform.”
The funding comes just after the Boston company announced it had surpassed $100 million in annual revenue and hired Kenneth Goldman as its chief financial officer. The company regularly reports data on the cost of user acquisition in mobile, and it has information from more than 3.3 billion app installs, 4.7 trillion marketing events, and 1.7 billion devices. It programmatic mobile demand platform helps customers deal with mobile ad challenges such as tracking, optimization, media buying, and integration.
Mobile marketing and ad tech company Fiksu announced this morning $10 million in debt funding from Silicon Valley Bank, after a year which saw it hiring 100 new employees, bringing its total headcount to 300, and seeing revenues of over $100 million.
Founded in 2008, Fiksu previously raised $16.7 million over its prior Series A and Series B rounds from Qualcomm Ventures and Charles River Ventures, but it hadn’t taken in additional capital since 2012, according to CrunchBase.
Across its platform, Fiksu has over 2,300 apps it helps to promote through its data-driven mobile ad products which help app publishers and marketers with ad tracking, optimization, media buying, and integrations. It has information assets associated with over 3.3 billion app installs, and has tracked 4.7 trillion marketing events across 1.7 billion devices. Fiksu uses a “big data” and AI-based approach to analyzing mobile ads’ effectiveness with its “Programmatic Mobile Demand Platform,” the company says.
“It’s so rare to see a company get to that level of revenue on a relatively small amount of capital,” Allred said. “The founders are so smart, and they’re building a great team around them as well, including a seasoned finance executive like Ken Goldman.”
Fiksu, a Boston-based mobile ad targeting company, has been quietly growing into what could be one of the next big local marketing companies. Today, it announced that it has received $10 million, in what it is calling mezzanine debt funding (no equity taken most likely), from Silicon Valley Bank.
The company uses a Big Data and artificial intelligence approach to analyzing the effectiveness mobile ads, which it calls its “Programmatic Mobile Demand Platform,” and to help companies better target their mobile marketing campaigns. Some of Fiksu’s clients include Coca-Cola, Disney, The New York Times, and Dunkin’ Donuts, among others.
More recent data from Fiksu shows an adoption curve closer to iOS 5 (the last version you needed iTunes to upgrade to) than to iOS 6 or iOS 7.
If you follow Apple news closely, at some point in the last week you've probably seen the graph above. It's from Apple's Developer Support page, and the company calculates the figure by looking at the iOS versions of devices accessing the App Store. Like Google's analogous developer dashboard for Android, it's meant to give developers a broad look at OS usage so they can use that data to determine which OSes to support with their apps.
After that opening weekend, Fiksu had the iPhone 6 at 1.82% of all iPhones tracked and the Plus at 0.28%. That gives us a ratio of 6.5:1 and implies that roughly 8.7 million of the total were the vanilla 6.
The opening weekend for the iPhone 6 was Apple’s best ever for a new smartphone, with 10 million sold in just three days. But with those initial totals always benefiting from preorders, it typically takes a while before the company is able to double them. Though Apple hasn’t put out any official numbers yet, using data from third parties that track such things, it appears the “second 10 million” iPhone 6 and 6 Pluses are nearly all in the hands of customers. Apple’s rumored goal of delivering 70-80 million iPhones between the launch and the end of the year is moving from abstract to real as the numbers come into focus.
"With increased brand spending will come demands from advertisers for integrated, end-to-end solutions that make large-scale buying easy and provide detailed performance metrics. In addition, the agencies who control the bulk of large brand spending will want to make their advertising purchases in familiar ways, and that means buying audiences—not networks, publishers or clicks," said Craig Palli, Fiksu's chief strategy officer.
Yerday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done. So we asked industry players: What is mobile's big challenge going forward? Here are the seven most-intriguing responses we gathered.
Craig Palli, chief strategy officer at Boston-based Fiksu, believes it is a move many iPhone users have been awaiting.“The biggest complaint among Android fans for years about the iPhone was that it didn’t support Swype-like functionality, which is a highly efficient means of inputting information,” said Palli.
New smartphone apps aim to solve the problem of keyboards causing aching fingers or auto-correct resulting in embarrassing blunders.
The apps replace Qwerty keyboards with alternatives designed to provide better auto-correct and more seamless typing.
“As we’ve seen in past years, anticipation for new Apple devices always curtails mobile marketing spend and app installs as users and app marketers eagerly await the new smartphones,” said Micah Adler, CEO of Fiksu, in a statement.
User acquisition and marketing company Fiksu has released its indexes for the month of August 2014, which seemed to reflect a “wait and see” dynamic for app installs across both iOS and Android devices. In addition, Fiksu found the anticipation for the launch of the iPhone 6, iPhone 6 Plus and iOS 8 lowered app marketing costs, alongside the expected summer holiday slowdowns. This resulted in a Cost Per Loyal User of $1.86 on iOS, down six percent month-over-month, and two percent year-over-year.
Through the first few days of availability, there's a clear winner in terms of popularity -- and it's not the iPhone 6 Plus! Usage of the iPhone 6 has been five to seven times higher than that of the iPhone 6 Plus since the two new models went on sale, according to data collected by Fiksu.
Apple's newest iPhones went on sale on Sept. 19, and for the second year in a row the company introduced two new versions of the handset. Both phones have significantly larger screens than the 3.5-inch and 4-inch screens Apple previously used. The iPhone 6 screen measures 4.7 inches, while the iPhone 6 Plus is a full-fledged "phablet" with a 5.5-inch screen.