October saw downloads of iOS apps reach an all-time high, driven by the widespread adoption of the new iPhone 6 models, according to the latest figures from marketing platform provider Fiksu.
Fiksu’s App Store Competitive Index, which indicates the aggregate daily download volume of the top 200 free iOS apps, reached a record 7.8 million in October. This was 39 per cent up on October 2013, and a 42 per cent increase compared to September.
The rise in download activity was mainly fuelled by the healthy uptake of the iPhone 6 and 6 Plus devices, with users adding apps to their new devices, according to Fiksu.
Fiksu’s App Store Competitive Index recorded 7.8 million downloads of the top 200 free iOS apps in October 2014, which was a huge increase of 42 per cent on the previous month and 39 per cent on October 2013.
“The release of the iPhone 6 and availability of iOS 8 undoubtedly led to this high volume of activity as users updated their new devices with their favorite apps,” wrote Jeremy Sacco in a blog post.
The mobile app marketing firm pointed out how important it is for app marketers to find a way to be “vital” to users, especially before new device launches and in the lead up to holiday periods.
How much of an increase are we talking about? In October, the top 200 free iOS apps hit a collective 7.8 million app downloads per day, according to new research from Fiksu, a Boston-based marketing firm.
The iPhone 6 and 6 Plus are shattering all kinds of sales records, and that knock-on effect is starting to be felt elsewhere: The overwhelming interest in Apple’s next-generation handsets pushed iTunes App Store downloads to new heights last month.
“While recent indexes have shown a steady stream of escalating costs, the October index numbers validate another important trend: the increasing importance of apps to consumers,” said Micah Adler, CEO of Fiksu.
According to the latest data from Fiksu, the launch of the iPhone 6 and 6 Plus alongside iOS 8 accounted for a massive increase and an all-time high for app downloads. Specifically, the report points to a 42 percent increase from the previous month among the top 200 free iOS apps tracked by the company. Around 7.8 million downloads for the top 200 free apps accounted for a 42 percent increase over September and a 39 percent increase year-over-year.
We already know from estimates of hardware sales that the iPhone 6 and iPhone 6 Plus are selling spectacularly well, but new marketing research from Fiksu demonstrates that its success is apparent elsewhere, too. According to their data, sales and interest in Apple's newest duo of handsets helped the App Store set new records for downloads last month.
In specific terms, in October the top 200 free apps were reaching record download levels of 7.8 million apps per day collectively. That represents 42 percent jump from September and an impressive 39 percent boost from last year's numbers for the same quarter. The trend doesn't appear to be slowing; indeed, Fiksu expects it to continue into the holiday season.
According to Fiksu -- which tracks iPhone usage by model -- the iPhone 6's share of total iPhone usage is about three percentage points ahead of the iPhone 5s usage share at this time last year. Meanwhile, iPhone 6 Plus usage is about 0.5 percentage points ahead of where the iPhone 5c was tracking at this time last year.
Apple (NASDAQ: AAPL ) stock initially had a muted reaction to the company's strong earnings report and guidance issued on Oct. 20. The stock has surged about 15% in the past month, though, reaching a series of new record highs.
The takeaway for developers is that the best time to nurture customer loyalty is around the launch of new hardware, Fiksu says.
Apple has likely handily broken sales records with the iPhone 6 and 6 Plus, and new app download numbers from app marketing firm Fiksu give us even more reason to believe that’s true. Fiksu’s October App Store Competitive Index found that app downloads through the month were up 42 percent over their September total, and up 39 percent year-over year, reaching a record high of 7.8 million across the top 200 free iOS apps.
Interest in Apple's iPhone and iOS platform remains high with continued strong hardware sales driven by the iPhone 6 and 6 Plus launch pushing App Store downloads to record-setting levels in October, reports mobile marketing firm Fiksu.
According to Fiksu's October App Store Competitive Index, app downloads reached a record-setting high of 7.8 million per day across the top 200 free iOS apps. This is a 42 percent jump from September and a 39 percent increase year-over-year, with the trend expected to continue into the holidays.
Fiksu also highlights a disparity between rising advertising costs and a drop in marketing costs per loyal user for app developers, pointing to how nurturing a loyal user base can ensure users immediately add their favorite existing apps to new devices.
“Mobile marketers must start thinking strategically about their marketing tactics over the longer term and figure out how to use apps to connect with customers. October’s hindsight should serve as a guide for marketers preparing for impending holiday activity," said Micah Adler, CEO of Fiksu.
User acquisition and marketing company Fiksu has released its indexes for October 2014, which show the full impact of the release of the iPhone 6 and iPhone 6 Plus, as well as Apple’s iOS 8 operating system. The App Store Competitive Index, which tracks the average number of daily downloads for the top 200 free iPhone apps in the US, hit an all-time high in October, at 7.8 million. That’s an increase of 42 percent over September and an increase of 39 percent year-over-year.
These increased downloads were driven heavily by the release of the iPhone 6 and iPhone 6 Plus, as users purchased new phones and immediately went to work downloading their favorite (or even new) apps. This also increased the Cost per Install for the month to $1.46, a 21 percent increase month-over-month, and a 59 percent increase from this time last year. On Android, the Cost per Install increased just one percent from September, to $1.10. That’s an increase of 2 percent year-over-year.
According to a new report by analytics firm Fiksu, October saw a massive surge in iOS app downloads that shattered previous records and led to a daily download volume of over 7.8 million downloads for the top 200 apps on the marketplace.
Fiksu's report emphasizes that user loyalty is a huge factor in device launches, suggesting the perceived devotion of Apple fans played a large role in the record breaking month. That trend is likely to continue into the holidays, as gift-giving leads to more upgrades and new iOS adopters who will undoubtedly be visiting the App Store to cash in their iTunes gift cards - everyone gets one or two of those every year, right?