This year, Fiksu hit $100 million in revenue and founder and CEO, Micah Adler, was Named Ernst & Young’s Entrepreneur of the Year.
It’s almost here, Boston. 50 on Fire - the awards celebration like no other, the end-of-year event you actually want to attend - is back for a third time. In just over a month, we’ll crown 50 innovative companies and individuals across nine booming industries who are making their mark in Boston and beyond.
This awards ceremony is about so much more than IPOs, press mentions, or who you know. 50 on Fire celebrates those who break the mold, spark conversation, and challenge the status quo. It’s about building something new and pioneering a unique vision even in the face of tremendous skepticism.
Craig Palli, chief strategy officer of Boston-based mobile app marketing firm Fiksu, says Findery is likely to strike a chord with consumers, but its long-term staying power will depend on people contributing notes.
News apps are helping users share information about sights and hidden gems in cities and countries around the globe so other people can benefit from their knowledge.
Findery, a free app for iPhone and Android available worldwide, lets people view trivia and stories about favorite locations, whether it's a building, beach, or a landmark like the Eiffel Tower.
“The escalating year-over-year growth of mobile devices, apps, and media costs highlights the immense opportunities and challenges facing marketers today,” said Micah Adler, CEO of Fiksu.
Every fall, the cost of acquiring mobile-app users rises like the wind. After a summer lull, this phenomenon happened again in September. The cost rose 34 percent from a year ago according to data collected by mobile-marketing firm Fiksu. The cost-per-loyal-user index, which measures the price of acquiring a user who opens an app at least three times, has hit an all-time high.
For small developers of games and apps, that wind is hitting like a hurricane. It drives up the costs of advertising and makes it even harder for the small folks to get noticed. Fiksu said that this year, the launch of the Apple iPhone 6 and 6 Plus, as well as the unveiling of iOS 8, has driven demand for new mobile devices and enthusiasm for apps. You can expect a lot more marketing activity and higher costs per loyal users in the coming months.
"The launch of a new iPhone and iOS in September only sets the stage for app marketers as they head into the busy holiday season. We expect to see even more activity as a result of the new iPads and Android devices from Samsung and Google’s Nexus family in the coming months,” stated Fiksu CEO Micah Adler."
App marketing costs hit an all-time high in September, driven in part by Apple’s launch of the iPhone 6 and iPhone 6 Plus last month. The cost for acquiring a loyal user—iOS users who open an app three times or more after downloading—rose 34% from a year ago to $2.25, according to new monthly data from mobile app marketing platform Fiksu. That figure is also up 21% from $1.86 in August.
Fiksu pointed to the release of the much-anticipated new iPhone models on Sept. 19 as a factor driving up costs as app developers competed for the attention of these new users. “New device owners are active and enthusiastic about apps, and are prime audiences for adding multiple new apps to build out their devices,” stated the company’s analysis released today.
According to Fiksu’s data, adoption of the iPhone 6 was 116% higher than that of the iPhone 5 in the first 30 days after launch. The new users who came along for the ride are enthusiastic about downloading and engaging with new mobile applications, heating up the competition among app marketers.
The successful launches of the iPhone 6 and iPhone 6 Plus, along with the release of Apple’s new mobile operating system iOS 8 have impacted the marketing costs associated with gathering downloads for mobile applications, and retaining regular users. According to a new report out this morning from app marketing technology provider Fiksu, the costs associated with retaining a “loyal user” – that is, someone who opens an app three times or more – is now at an all-time high, as of September.
This metric increased by 21% in September, rising up to $2.25 from August’s $1.86. Year-over-year, the figure has risen by 34% – and keep in mind, we haven’t even entered into the holiday season yet. That’s typically the most expensive time of the year to market apps, given that many consumers are getting new devices as holiday gifts and are heading to the App Stores to fill their phones with copies of their favorite applications and games alongside new ones.
Fiksu’s usage tracker showed adoption of iPhone 6 was 116 percent higher than that of the iPhone 5 in the first 30 days after launch. When users receive new devices, they rapidly download multiple new apps to test on their smartphones, and app marketers have been shown to be willing to spend the extra money to gain their attention.
User acquisition and marketing company Fiksu has released its indexes for September 2014, which reflect the impact of the launch of both iPhone 6 and iPhone 6 Plus, and Apple’s iOS 8 operating system. The company’s Cost Per Loyal User index for iOS reached an all-time high of $2.25 for September, up 21 percent from August’s $1.86. This number is a 34 percent increase year-over-year and reflects the increasing activity and competition among so many app developers to acquire loyal users.
According to Micah Adler, CEO with Fiksu, “The launch of a new iPhone and iOS in September only sets the stage for app marketers as they head into the busy holiday season.”
A massive increase (34 per cent) in the cost to developers of maintaining loyal app users has just been reported by Fiksu. The latest Fiksu Indexes (for September 2014). The company is blaming the rise on the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. Fiksu says that whilst it reports onthe increase month-over-month and year-over-year, “it is important to note that there is more enthusiasm for devices and apps than ever before.” Not all of it is down to Apple. Events in the Android world will have some influence. However, Cost Per Loyal User (CPLU) on Android dropped to $0.08, down 10 per cent month-over-month and 9 per cent year-over-year.
The company announced in August that it had exceeded $100 million in annual revenue. It has added 100 employees to its workforce this year to bring its headcount to almost 300.
Marketing platform player Fiksu secured $10 million in ‘mezzanine’ debt funding from the Silicon Valley Bank, which it plans to use to expand its business globally and develop its mobile ad technology.
Its Programmatic Mobile Demand Platform, which optimises mobile ad targeting and campaign performance, has driven more than one billion client downloads in the space of nine months.
“This has been a banner year of domestic and international growth, marquee customer wins, and unprecedented revenue milestones for Fiksu,” said Goldman, in a statement.
Mobile app ad tech company Fiksu has lined up $10 million in debut funding from Silicon Valley Bank to continue a global expansion and ongoing development for its “programmatic mobile demand platform.”
The funding comes just after the Boston company announced it had surpassed $100 million in annual revenue and hired Kenneth Goldman as its chief financial officer. The company regularly reports data on the cost of user acquisition in mobile, and it has information from more than 3.3 billion app installs, 4.7 trillion marketing events, and 1.7 billion devices. It programmatic mobile demand platform helps customers deal with mobile ad challenges such as tracking, optimization, media buying, and integration.
Mobile marketing and ad tech company Fiksu announced this morning $10 million in debt funding from Silicon Valley Bank, after a year which saw it hiring 100 new employees, bringing its total headcount to 300, and seeing revenues of over $100 million.
Founded in 2008, Fiksu previously raised $16.7 million over its prior Series A and Series B rounds from Qualcomm Ventures and Charles River Ventures, but it hadn’t taken in additional capital since 2012, according to CrunchBase.
Across its platform, Fiksu has over 2,300 apps it helps to promote through its data-driven mobile ad products which help app publishers and marketers with ad tracking, optimization, media buying, and integrations. It has information assets associated with over 3.3 billion app installs, and has tracked 4.7 trillion marketing events across 1.7 billion devices. Fiksu uses a “big data” and AI-based approach to analyzing mobile ads’ effectiveness with its “Programmatic Mobile Demand Platform,” the company says.