Downtime from work and other responsibilities over the Thanksgiving break here in the U.S. saw consumers downloading applications in record numbers, according to a new report out this morning from mobile marketers Fiksu.
The firm says its “App Store Competitive Index,” which tracks the aggregate average daily download volume of the top 200 free iOS apps, reached 8.1 million downloads last month, propelled in particular by new iPhone purchases and increased activity over the Thanksgiving holiday. Compared with last year, app download volumes grew 42% in November.
"While January isn’t a bargain time for marketers, it is an important time to plan for acquiring new users and adopting strategies for retaining them," said Micah Adler, CEO of Fiksu.
User acquisition and marketing company Fiksu has released its indexes for the month of November 2014, which saw app downloads soar on iOS devices, triggered by owners of the new iPhone 6 and iPhone 6 Plus, as well as increased mobile activity over the Thanksgiving break. The company’s App Store Competitive Index, which tracks the average number of daily downloads for the top 200 free iPhone apps in the US, hit 8.1 million for the month of November, up from 7.8 million in October, and up 42 percent year-over-year.
Craig Palli, chief strategy officer at the mobile marketing firm Fiksu, argues that Facebook’s mobile network–while delivering lower click-through rates for advertisers–actually provides a significantly better return on investment for app developers, according to new research conducted by Fiksu.
Marketing mobile apps is a big business for Facebook. In fact, Facebook’s unique ability to deliver ads to people that will get them to download mobile games on their phones has been a huge driver of Facebook’s overall mobile ad revenue explosion.
So earlier this year, when Facebook rolled out a mobile ad network, providing app developers a new outlet to push their apps to consumers outside of Facebook, many saw a golden opportunity.
This fall, the company landed an additional $10 million, bringing total funding to date to $27 million.
Boston-based mobile app marketing software firm Fiksu is cashing in on the worldwide surge in mobile technology. The company is seeing annual revenues of more than $100 million and there's no sign of their business slowing down. Fiksu has promoted more than 2,300 apps which have been downloaded over 2.7 billion times, according to the company.
As of Monday, nearly 15% of iPhone usage came from the iPhone 6 and the iPhone 6 Plus, according to Fiksu, even though those models have only been available for two-and-a-half months.
Monday morning began like an ordinary day for Apple (NASDAQ: AAPL ) stock. Shares of Apple opened slightly below where they closed last Friday but soon rose into positive territory.
Then the bottom dropped out: At 9:51 a.m., trading volume in Apple stock suddenly spiked, according to Reuters. The stock fell more than 3% just in that minute, and ultimately dropped as much as 6.4%! Does this mean the Apple rally is over?
October saw downloads of iOS apps reach an all-time high, driven by the widespread adoption of the new iPhone 6 models, according to the latest figures from marketing platform provider Fiksu.
Fiksu’s App Store Competitive Index, which indicates the aggregate daily download volume of the top 200 free iOS apps, reached a record 7.8 million in October. This was 39 per cent up on October 2013, and a 42 per cent increase compared to September.
The rise in download activity was mainly fuelled by the healthy uptake of the iPhone 6 and 6 Plus devices, with users adding apps to their new devices, according to Fiksu.
Fiksu’s App Store Competitive Index recorded 7.8 million downloads of the top 200 free iOS apps in October 2014, which was a huge increase of 42 per cent on the previous month and 39 per cent on October 2013.
“The release of the iPhone 6 and availability of iOS 8 undoubtedly led to this high volume of activity as users updated their new devices with their favorite apps,” wrote Jeremy Sacco in a blog post.
The mobile app marketing firm pointed out how important it is for app marketers to find a way to be “vital” to users, especially before new device launches and in the lead up to holiday periods.
How much of an increase are we talking about? In October, the top 200 free iOS apps hit a collective 7.8 million app downloads per day, according to new research from Fiksu, a Boston-based marketing firm.
The iPhone 6 and 6 Plus are shattering all kinds of sales records, and that knock-on effect is starting to be felt elsewhere: The overwhelming interest in Apple’s next-generation handsets pushed iTunes App Store downloads to new heights last month.
“While recent indexes have shown a steady stream of escalating costs, the October index numbers validate another important trend: the increasing importance of apps to consumers,” said Micah Adler, CEO of Fiksu.
According to the latest data from Fiksu, the launch of the iPhone 6 and 6 Plus alongside iOS 8 accounted for a massive increase and an all-time high for app downloads. Specifically, the report points to a 42 percent increase from the previous month among the top 200 free iOS apps tracked by the company. Around 7.8 million downloads for the top 200 free apps accounted for a 42 percent increase over September and a 39 percent increase year-over-year.
We already know from estimates of hardware sales that the iPhone 6 and iPhone 6 Plus are selling spectacularly well, but new marketing research from Fiksu demonstrates that its success is apparent elsewhere, too. According to their data, sales and interest in Apple's newest duo of handsets helped the App Store set new records for downloads last month.
In specific terms, in October the top 200 free apps were reaching record download levels of 7.8 million apps per day collectively. That represents 42 percent jump from September and an impressive 39 percent boost from last year's numbers for the same quarter. The trend doesn't appear to be slowing; indeed, Fiksu expects it to continue into the holiday season.