According to a new report by analytics firm Fiksu, October saw a massive surge in iOS app downloads that shattered previous records and led to a daily download volume of over 7.8 million downloads for the top 200 apps on the marketplace.
Fiksu's report emphasizes that user loyalty is a huge factor in device launches, suggesting the perceived devotion of Apple fans played a large role in the record breaking month. That trend is likely to continue into the holidays, as gift-giving leads to more upgrades and new iOS adopters who will undoubtedly be visiting the App Store to cash in their iTunes gift cards - everyone gets one or two of those every year, right?
According to a report to analytics firm Fiksu, it seems that the amount of apps downloaded in the wake of the iPhone 6 and 6 Plus’ release managed to break previous records. It was recorded that in October, the iTunes App Store saw a whopping download of around 7.8 million daily downloads.
When Apple released the iPhone 5, we can only imagine the rush of users who went to the iTunes App Store to check out apps that have been optimized for its larger display, and to check for apps that have been updated to match the iPhone 5’s 4-inch display. So with the release of the iPhone 6 and 6 Plus with its 4.7-inch and 5.5-inch displays respectively, we can only imagine that rush would be bigger than ever.
"While Apple's clearly trying something new to respond to pressure from the EU and elsewhere, it's not clear that this will have much of an impact on consumers," Craig Palli, chief strategy officer for Fiksu, told the E-Commerce Times.
Apple has removed the word "free" from download buttons in its iOS and OS X app stores, replacing it with "get."
European regulators recommended the action to Apple and Google earlier this year.
In July, Google removed the "free" label from games that could be downloaded without cost -- but required in-app purchases to access a full set of features.
Fiksu said the cost of acquiring users fell in October because of the tendency for app users to quickly re-download their vital apps during an upgrade season.
App and game makers got some welcome relief in October, according to marketing technology firm Fiksu. The company’s research showed that the launch of the iPhone 6 and iOS 8 drove record download volumes for the most popular apps. On top of that, the cost of acquiring users dipped a little in October, compared to the previous month.
Data from fellow mobile analytics firm Fiksu showed a slightly lower adoption rate for iOS 8. As of Monday, Fiksu's figures cited iOS 8 with a 48.5 percent share and iOS 7 with 43 percent.
iOS 8 adoption continues to creep up, though it's not setting any speed records.
Updating the stats on its App Store Distribution page on Tuesday, Apple revealed that iOS 8 adoption is up to 52 percent, with iOS 7 at 42 percent and older versions collectively at 5 percent. The numbers show adoption rates as of Monday.
This year, Fiksu hit $100 million in revenue and founder and CEO, Micah Adler, was Named Ernst & Young’s Entrepreneur of the Year.
It’s almost here, Boston. 50 on Fire - the awards celebration like no other, the end-of-year event you actually want to attend - is back for a third time. In just over a month, we’ll crown 50 innovative companies and individuals across nine booming industries who are making their mark in Boston and beyond.
This awards ceremony is about so much more than IPOs, press mentions, or who you know. 50 on Fire celebrates those who break the mold, spark conversation, and challenge the status quo. It’s about building something new and pioneering a unique vision even in the face of tremendous skepticism.
IDC’s results vary from those of Fiksu, which finds that between 50 to 85 percent of all in-app advertising is for mobile apps. However, Fiksu discovered that the time of year drastically impacts these numbers.
Study after study shows that consumers all around the world are spending drastically more time on their mobile devices. In order to reach consumers where they are spending more of their time, companies of all sizes are dedicating some of their marketing budget to mobile.
It is estimated that mobile marketing budgets will grow by an average of 36% in 2014, and will continue to grow rapidly in 2015. While mobile marketing budgets are growing in hopes of attracting the attention of more mobile consumers, the challenge that many businesses find is that mobile marketing options still have much room for improvement.
Craig Palli, chief strategy officer of Boston-based mobile app marketing firm Fiksu, says Findery is likely to strike a chord with consumers, but its long-term staying power will depend on people contributing notes.
News apps are helping users share information about sights and hidden gems in cities and countries around the globe so other people can benefit from their knowledge.
Findery, a free app for iPhone and Android available worldwide, lets people view trivia and stories about favorite locations, whether it's a building, beach, or a landmark like the Eiffel Tower.
“The escalating year-over-year growth of mobile devices, apps, and media costs highlights the immense opportunities and challenges facing marketers today,” said Micah Adler, CEO of Fiksu.
Every fall, the cost of acquiring mobile-app users rises like the wind. After a summer lull, this phenomenon happened again in September. The cost rose 34 percent from a year ago according to data collected by mobile-marketing firm Fiksu. The cost-per-loyal-user index, which measures the price of acquiring a user who opens an app at least three times, has hit an all-time high.
For small developers of games and apps, that wind is hitting like a hurricane. It drives up the costs of advertising and makes it even harder for the small folks to get noticed. Fiksu said that this year, the launch of the Apple iPhone 6 and 6 Plus, as well as the unveiling of iOS 8, has driven demand for new mobile devices and enthusiasm for apps. You can expect a lot more marketing activity and higher costs per loyal users in the coming months.
"The launch of a new iPhone and iOS in September only sets the stage for app marketers as they head into the busy holiday season. We expect to see even more activity as a result of the new iPads and Android devices from Samsung and Google’s Nexus family in the coming months,” stated Fiksu CEO Micah Adler."
App marketing costs hit an all-time high in September, driven in part by Apple’s launch of the iPhone 6 and iPhone 6 Plus last month. The cost for acquiring a loyal user—iOS users who open an app three times or more after downloading—rose 34% from a year ago to $2.25, according to new monthly data from mobile app marketing platform Fiksu. That figure is also up 21% from $1.86 in August.
Fiksu pointed to the release of the much-anticipated new iPhone models on Sept. 19 as a factor driving up costs as app developers competed for the attention of these new users. “New device owners are active and enthusiastic about apps, and are prime audiences for adding multiple new apps to build out their devices,” stated the company’s analysis released today.