January 12, 2015

According to Tom Cummings, client accounts director at app marketing firm Fiksu, users are already well-conditioned to look at the reviews section to see what other "real" people think."App developers should use their descriptions to highlight what their apps do, provide meaningful updates, and outline key features and benefits," he said.

Perhaps Crest did it best when it kept it simple with that old claim that four out of five dentists recommended its toothpaste. It's not the way we normally think of testimonials, but companies have long used glowing comments from customers in some way that get reproduced on websites, including blurbs from critics plastered on movie posters and book jackets.

January 12, 2015

"Breaking the 8 million app download threshold marks a staggering new milestone for mobile marketers and sets the tone for a new year filled with both promise and challenges." said Micah Adler, the chief executive officer of Fiksu.

The latest Fiksu App Store Competitive Index, which tracks the average aggregate daily download volume iOS app store's top 200 free apps shows that 8.1 million downloads for November 2014. That is significant growth from November 2013's 5.7 million (42%) and, says Fiksu, was driven by increased device use during Thanksgiving coupled with a surge in new iPhone user numbers.

January 9, 2015

“Advertisers can reach the same size audiences at dramatically lower costs when comparing mobile to television,” Fiksu says. “In particular, when looking at programmatic real-time bidding on mobile, the cost differences are pretty dramatic.”

According to a new report from Fiksu, the time has finally come to recognize the power of programmatic RTB.

January 7, 2015

Fellow analytics provider Fiksu shows a 64.9 percent share as of Monday.

Apple's iOS is now at home on nearly 70 percent of all iOS devices.

Releasing the latest figures on its App Store Distribution page on Tuesday, Apple estimated iOS 8's share at 68 percent, followed by iOS 7 at 29 percent and older versions collectively at 4 percent. The new stats show the percentage of iOS devices recorded at the App Store on Monday.

January 6, 2015

As we’ve seen in past years, the effect will surely last into January with volumes and acquisition costs continuing to rise," said Micah Adler, CEO of Fiksu.

At the end of last month, the team at Fiksu was feverishly tabulating the data which now shows that app download volumes are stronger than ever today.

Specifically, app download volume exploded to unprecedented levels in November, according to the latest indexes published by Fiksu.

December 30, 2014

"While January isn’t a bargain time for marketers, it is an important time to plan for acquiring new users and adopting strategies for retaining them," said Micah Adler, CEO of Fiksu.

User acquisition and marketing company Fiksu has released its indexes for the month of November 2014, which saw app downloads soar on iOS devices, triggered by owners of the new iPhone 6 and iPhone 6 Plus, as well as increased mobile activity over the Thanksgiving break. The company’s App Store Competitive Index, which tracks the average number of daily downloads for the top 200 free iPhone apps in the US, hit 8.1 million for the month of November, up from 7.8 million in October, and up 42 percent year-over-year.

December 30, 2014

Downtime from work and other responsibilities over the Thanksgiving break here in the U.S. saw consumers downloading applications in record numbers, according to a new report out this morning from mobile marketers Fiksu.

The firm says its “App Store Competitive Index,” which tracks the aggregate average daily download volume of the top 200 free iOS apps, reached 8.1 million downloads last month, propelled in particular by new iPhone purchases and increased activity over the Thanksgiving holiday. Compared with last year, app download volumes grew 42% in November.

December 19, 2014

This fall, the company landed an additional $10 million, bringing total funding to date to $27 million.

Boston-based mobile app marketing software firm Fiksu is cashing in on the worldwide surge in mobile technology. The company is seeing annual revenues of more than $100 million and there's no sign of their business slowing down. Fiksu has promoted more than 2,300 apps which have been downloaded over 2.7 billion times, according to the company.

December 19, 2014

Craig Palli, chief strategy officer at the mobile marketing firm Fiksu, argues that Facebook’s mobile network–while delivering lower click-through rates for advertisers–actually provides a significantly better return on investment for app developers, according to new research conducted by Fiksu.

Marketing mobile apps is a big business for Facebook. In fact, Facebook’s unique ability to deliver ads to people that will get them to download mobile games on their phones has been a huge driver of Facebook’s overall mobile ad revenue explosion.

So earlier this year, when Facebook rolled out a mobile ad network, providing app developers a new outlet to push their apps to consumers outside of Facebook, many saw a golden opportunity.

December 2, 2014

As of Monday, nearly 15% of iPhone usage came from the iPhone 6 and the iPhone 6 Plus, according to Fiksu, even though those models have only been available for two-and-a-half months.

Monday morning began like an ordinary day for Apple (NASDAQ: AAPL ) stock. Shares of Apple opened slightly below where they closed last Friday but soon rose into positive territory.

Then the bottom dropped out: At 9:51 a.m., trading volume in Apple stock suddenly spiked, according to Reuters. The stock fell more than 3% just in that minute, and ultimately dropped as much as 6.4%! Does this mean the Apple rally is over?

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