“Advertisers can reach the same size audiences at dramatically lower costs when comparing mobile to television,” Fiksu says. “In particular, when looking at programmatic real-time bidding on mobile, the cost differences are pretty dramatic.”
According to a new report from Fiksu, the time has finally come to recognize the power of programmatic RTB.
Fellow analytics provider Fiksu shows a 64.9 percent share as of Monday.
Apple's iOS is now at home on nearly 70 percent of all iOS devices.
Releasing the latest figures on its App Store Distribution page on Tuesday, Apple estimated iOS 8's share at 68 percent, followed by iOS 7 at 29 percent and older versions collectively at 4 percent. The new stats show the percentage of iOS devices recorded at the App Store on Monday.
As we’ve seen in past years, the effect will surely last into January with volumes and acquisition costs continuing to rise," said Micah Adler, CEO of Fiksu.
At the end of last month, the team at Fiksu was feverishly tabulating the data which now shows that app download volumes are stronger than ever today.
Specifically, app download volume exploded to unprecedented levels in November, according to the latest indexes published by Fiksu.
Downtime from work and other responsibilities over the Thanksgiving break here in the U.S. saw consumers downloading applications in record numbers, according to a new report out this morning from mobile marketers Fiksu.
The firm says its “App Store Competitive Index,” which tracks the aggregate average daily download volume of the top 200 free iOS apps, reached 8.1 million downloads last month, propelled in particular by new iPhone purchases and increased activity over the Thanksgiving holiday. Compared with last year, app download volumes grew 42% in November.
"While January isn’t a bargain time for marketers, it is an important time to plan for acquiring new users and adopting strategies for retaining them," said Micah Adler, CEO of Fiksu.
User acquisition and marketing company Fiksu has released its indexes for the month of November 2014, which saw app downloads soar on iOS devices, triggered by owners of the new iPhone 6 and iPhone 6 Plus, as well as increased mobile activity over the Thanksgiving break. The company’s App Store Competitive Index, which tracks the average number of daily downloads for the top 200 free iPhone apps in the US, hit 8.1 million for the month of November, up from 7.8 million in October, and up 42 percent year-over-year.
This fall, the company landed an additional $10 million, bringing total funding to date to $27 million.
Boston-based mobile app marketing software firm Fiksu is cashing in on the worldwide surge in mobile technology. The company is seeing annual revenues of more than $100 million and there's no sign of their business slowing down. Fiksu has promoted more than 2,300 apps which have been downloaded over 2.7 billion times, according to the company.
Craig Palli, chief strategy officer at the mobile marketing firm Fiksu, argues that Facebook’s mobile network–while delivering lower click-through rates for advertisers–actually provides a significantly better return on investment for app developers, according to new research conducted by Fiksu.
Marketing mobile apps is a big business for Facebook. In fact, Facebook’s unique ability to deliver ads to people that will get them to download mobile games on their phones has been a huge driver of Facebook’s overall mobile ad revenue explosion.
So earlier this year, when Facebook rolled out a mobile ad network, providing app developers a new outlet to push their apps to consumers outside of Facebook, many saw a golden opportunity.
As of Monday, nearly 15% of iPhone usage came from the iPhone 6 and the iPhone 6 Plus, according to Fiksu, even though those models have only been available for two-and-a-half months.
Monday morning began like an ordinary day for Apple (NASDAQ: AAPL ) stock. Shares of Apple opened slightly below where they closed last Friday but soon rose into positive territory.
Then the bottom dropped out: At 9:51 a.m., trading volume in Apple stock suddenly spiked, according to Reuters. The stock fell more than 3% just in that minute, and ultimately dropped as much as 6.4%! Does this mean the Apple rally is over?
October saw downloads of iOS apps reach an all-time high, driven by the widespread adoption of the new iPhone 6 models, according to the latest figures from marketing platform provider Fiksu.
Fiksu’s App Store Competitive Index, which indicates the aggregate daily download volume of the top 200 free iOS apps, reached a record 7.8 million in October. This was 39 per cent up on October 2013, and a 42 per cent increase compared to September.
The rise in download activity was mainly fuelled by the healthy uptake of the iPhone 6 and 6 Plus devices, with users adding apps to their new devices, according to Fiksu.
Fiksu’s App Store Competitive Index recorded 7.8 million downloads of the top 200 free iOS apps in October 2014, which was a huge increase of 42 per cent on the previous month and 39 per cent on October 2013.
“The release of the iPhone 6 and availability of iOS 8 undoubtedly led to this high volume of activity as users updated their new devices with their favorite apps,” wrote Jeremy Sacco in a blog post.
The mobile app marketing firm pointed out how important it is for app marketers to find a way to be “vital” to users, especially before new device launches and in the lead up to holiday periods.