The takeaway for developers is that the best time to nurture customer loyalty is around the launch of new hardware, Fiksu says.
Apple has likely handily broken sales records with the iPhone 6 and 6 Plus, and new app download numbers from app marketing firm Fiksu give us even more reason to believe that’s true. Fiksu’s October App Store Competitive Index found that app downloads through the month were up 42 percent over their September total, and up 39 percent year-over year, reaching a record high of 7.8 million across the top 200 free iOS apps.
Interest in Apple's iPhone and iOS platform remains high with continued strong hardware sales driven by the iPhone 6 and 6 Plus launch pushing App Store downloads to record-setting levels in October, reports mobile marketing firm Fiksu.
According to Fiksu's October App Store Competitive Index, app downloads reached a record-setting high of 7.8 million per day across the top 200 free iOS apps. This is a 42 percent jump from September and a 39 percent increase year-over-year, with the trend expected to continue into the holidays.
Fiksu also highlights a disparity between rising advertising costs and a drop in marketing costs per loyal user for app developers, pointing to how nurturing a loyal user base can ensure users immediately add their favorite existing apps to new devices.
“Mobile marketers must start thinking strategically about their marketing tactics over the longer term and figure out how to use apps to connect with customers. October’s hindsight should serve as a guide for marketers preparing for impending holiday activity," said Micah Adler, CEO of Fiksu.
User acquisition and marketing company Fiksu has released its indexes for October 2014, which show the full impact of the release of the iPhone 6 and iPhone 6 Plus, as well as Apple’s iOS 8 operating system. The App Store Competitive Index, which tracks the average number of daily downloads for the top 200 free iPhone apps in the US, hit an all-time high in October, at 7.8 million. That’s an increase of 42 percent over September and an increase of 39 percent year-over-year.
These increased downloads were driven heavily by the release of the iPhone 6 and iPhone 6 Plus, as users purchased new phones and immediately went to work downloading their favorite (or even new) apps. This also increased the Cost per Install for the month to $1.46, a 21 percent increase month-over-month, and a 59 percent increase from this time last year. On Android, the Cost per Install increased just one percent from September, to $1.10. That’s an increase of 2 percent year-over-year.
Data from fellow mobile analytics firm Fiksu showed a slightly lower adoption rate for iOS 8. As of Monday, Fiksu's figures cited iOS 8 with a 48.5 percent share and iOS 7 with 43 percent.
iOS 8 adoption continues to creep up, though it's not setting any speed records.
Updating the stats on its App Store Distribution page on Tuesday, Apple revealed that iOS 8 adoption is up to 52 percent, with iOS 7 at 42 percent and older versions collectively at 5 percent. The numbers show adoption rates as of Monday.
This year, Fiksu hit $100 million in revenue and founder and CEO, Micah Adler, was Named Ernst & Young’s Entrepreneur of the Year.
It’s almost here, Boston. 50 on Fire - the awards celebration like no other, the end-of-year event you actually want to attend - is back for a third time. In just over a month, we’ll crown 50 innovative companies and individuals across nine booming industries who are making their mark in Boston and beyond.
This awards ceremony is about so much more than IPOs, press mentions, or who you know. 50 on Fire celebrates those who break the mold, spark conversation, and challenge the status quo. It’s about building something new and pioneering a unique vision even in the face of tremendous skepticism.
IDC’s results vary from those of Fiksu, which finds that between 50 to 85 percent of all in-app advertising is for mobile apps. However, Fiksu discovered that the time of year drastically impacts these numbers.
Study after study shows that consumers all around the world are spending drastically more time on their mobile devices. In order to reach consumers where they are spending more of their time, companies of all sizes are dedicating some of their marketing budget to mobile.
It is estimated that mobile marketing budgets will grow by an average of 36% in 2014, and will continue to grow rapidly in 2015. While mobile marketing budgets are growing in hopes of attracting the attention of more mobile consumers, the challenge that many businesses find is that mobile marketing options still have much room for improvement.
According to Fiksu’s data, adoption of the iPhone 6 was 116% higher than that of the iPhone 5 in the first 30 days after launch. The new users who came along for the ride are enthusiastic about downloading and engaging with new mobile applications, heating up the competition among app marketers.
The successful launches of the iPhone 6 and iPhone 6 Plus, along with the release of Apple’s new mobile operating system iOS 8 have impacted the marketing costs associated with gathering downloads for mobile applications, and retaining regular users. According to a new report out this morning from app marketing technology provider Fiksu, the costs associated with retaining a “loyal user” – that is, someone who opens an app three times or more – is now at an all-time high, as of September.
This metric increased by 21% in September, rising up to $2.25 from August’s $1.86. Year-over-year, the figure has risen by 34% – and keep in mind, we haven’t even entered into the holiday season yet. That’s typically the most expensive time of the year to market apps, given that many consumers are getting new devices as holiday gifts and are heading to the App Stores to fill their phones with copies of their favorite applications and games alongside new ones.
Fiksu’s usage tracker showed adoption of iPhone 6 was 116 percent higher than that of the iPhone 5 in the first 30 days after launch. When users receive new devices, they rapidly download multiple new apps to test on their smartphones, and app marketers have been shown to be willing to spend the extra money to gain their attention.
User acquisition and marketing company Fiksu has released its indexes for September 2014, which reflect the impact of the launch of both iPhone 6 and iPhone 6 Plus, and Apple’s iOS 8 operating system. The company’s Cost Per Loyal User index for iOS reached an all-time high of $2.25 for September, up 21 percent from August’s $1.86. This number is a 34 percent increase year-over-year and reflects the increasing activity and competition among so many app developers to acquire loyal users.
“The escalating year-over-year growth of mobile devices, apps, and media costs highlights the immense opportunities and challenges facing marketers today,” said Micah Adler, CEO of Fiksu.
Every fall, the cost of acquiring mobile-app users rises like the wind. After a summer lull, this phenomenon happened again in September. The cost rose 34 percent from a year ago according to data collected by mobile-marketing firm Fiksu. The cost-per-loyal-user index, which measures the price of acquiring a user who opens an app at least three times, has hit an all-time high.
For small developers of games and apps, that wind is hitting like a hurricane. It drives up the costs of advertising and makes it even harder for the small folks to get noticed. Fiksu said that this year, the launch of the Apple iPhone 6 and 6 Plus, as well as the unveiling of iOS 8, has driven demand for new mobile devices and enthusiasm for apps. You can expect a lot more marketing activity and higher costs per loyal users in the coming months.
Craig Palli, chief strategy officer of Boston-based mobile app marketing firm Fiksu, says Findery is likely to strike a chord with consumers, but its long-term staying power will depend on people contributing notes.
News apps are helping users share information about sights and hidden gems in cities and countries around the globe so other people can benefit from their knowledge.
Findery, a free app for iPhone and Android available worldwide, lets people view trivia and stories about favorite locations, whether it's a building, beach, or a landmark like the Eiffel Tower.