October saw downloads of iOS apps reach an all-time high, driven by the widespread adoption of the new iPhone 6 models, according to the latest figures from marketing platform provider Fiksu.
Fiksu’s App Store Competitive Index, which indicates the aggregate daily download volume of the top 200 free iOS apps, reached a record 7.8 million in October. This was 39 per cent up on October 2013, and a 42 per cent increase compared to September.
The rise in download activity was mainly fuelled by the healthy uptake of the iPhone 6 and 6 Plus devices, with users adding apps to their new devices, according to Fiksu.
Fiksu’s App Store Competitive Index recorded 7.8 million downloads of the top 200 free iOS apps in October 2014, which was a huge increase of 42 per cent on the previous month and 39 per cent on October 2013.
“The release of the iPhone 6 and availability of iOS 8 undoubtedly led to this high volume of activity as users updated their new devices with their favorite apps,” wrote Jeremy Sacco in a blog post.
The mobile app marketing firm pointed out how important it is for app marketers to find a way to be “vital” to users, especially before new device launches and in the lead up to holiday periods.
How much of an increase are we talking about? In October, the top 200 free iOS apps hit a collective 7.8 million app downloads per day, according to new research from Fiksu, a Boston-based marketing firm.
The iPhone 6 and 6 Plus are shattering all kinds of sales records, and that knock-on effect is starting to be felt elsewhere: The overwhelming interest in Apple’s next-generation handsets pushed iTunes App Store downloads to new heights last month.
According to a new report by analytics firm Fiksu, October saw a massive surge in iOS app downloads that shattered previous records and led to a daily download volume of over 7.8 million downloads for the top 200 apps on the marketplace.
Fiksu's report emphasizes that user loyalty is a huge factor in device launches, suggesting the perceived devotion of Apple fans played a large role in the record breaking month. That trend is likely to continue into the holidays, as gift-giving leads to more upgrades and new iOS adopters who will undoubtedly be visiting the App Store to cash in their iTunes gift cards - everyone gets one or two of those every year, right?
Fiksu said the cost of acquiring users fell in October because of the tendency for app users to quickly re-download their vital apps during an upgrade season.
App and game makers got some welcome relief in October, according to marketing technology firm Fiksu. The company’s research showed that the launch of the iPhone 6 and iOS 8 drove record download volumes for the most popular apps. On top of that, the cost of acquiring users dipped a little in October, compared to the previous month.
"While Apple's clearly trying something new to respond to pressure from the EU and elsewhere, it's not clear that this will have much of an impact on consumers," Craig Palli, chief strategy officer for Fiksu, told the E-Commerce Times.
Apple has removed the word "free" from download buttons in its iOS and OS X app stores, replacing it with "get."
European regulators recommended the action to Apple and Google earlier this year.
In July, Google removed the "free" label from games that could be downloaded without cost -- but required in-app purchases to access a full set of features.
According to a report to analytics firm Fiksu, it seems that the amount of apps downloaded in the wake of the iPhone 6 and 6 Plus’ release managed to break previous records. It was recorded that in October, the iTunes App Store saw a whopping download of around 7.8 million daily downloads.
When Apple released the iPhone 5, we can only imagine the rush of users who went to the iTunes App Store to check out apps that have been optimized for its larger display, and to check for apps that have been updated to match the iPhone 5’s 4-inch display. So with the release of the iPhone 6 and 6 Plus with its 4.7-inch and 5.5-inch displays respectively, we can only imagine that rush would be bigger than ever.
“While recent indexes have shown a steady stream of escalating costs, the October index numbers validate another important trend: the increasing importance of apps to consumers,” said Micah Adler, CEO of Fiksu.
According to the latest data from Fiksu, the launch of the iPhone 6 and 6 Plus alongside iOS 8 accounted for a massive increase and an all-time high for app downloads. Specifically, the report points to a 42 percent increase from the previous month among the top 200 free iOS apps tracked by the company. Around 7.8 million downloads for the top 200 free apps accounted for a 42 percent increase over September and a 39 percent increase year-over-year.
We already know from estimates of hardware sales that the iPhone 6 and iPhone 6 Plus are selling spectacularly well, but new marketing research from Fiksu demonstrates that its success is apparent elsewhere, too. According to their data, sales and interest in Apple's newest duo of handsets helped the App Store set new records for downloads last month.
In specific terms, in October the top 200 free apps were reaching record download levels of 7.8 million apps per day collectively. That represents 42 percent jump from September and an impressive 39 percent boost from last year's numbers for the same quarter. The trend doesn't appear to be slowing; indeed, Fiksu expects it to continue into the holiday season.
According to Fiksu -- which tracks iPhone usage by model -- the iPhone 6's share of total iPhone usage is about three percentage points ahead of the iPhone 5s usage share at this time last year. Meanwhile, iPhone 6 Plus usage is about 0.5 percentage points ahead of where the iPhone 5c was tracking at this time last year.
Apple (NASDAQ: AAPL ) stock initially had a muted reaction to the company's strong earnings report and guidance issued on Oct. 20. The stock has surged about 15% in the past month, though, reaching a series of new record highs.