Today we solicited responses from industry leaders to the following Burning Question: ”What do you think of Facebook’s decision to simplify its ad-buying process by eliminating half of its 27 ad units?”
“This seems like a smart decision by Facebook to streamline their product offering — especially in light of the success they’re having with some of their newer ad units. Specifically, their mobile app install ads have proven to be a great way to deliver highly qualified loyal downloads at a low CPI. In fact, Fiksu is seeing some conversion rates for loyal users, a core metric Fiksu focuses on in our campaigns, that are as high as 30-55%. By focusing on their best-performing ad units, Facebook can both simplify the purchasing process and deliver better results for their advertisers.” — Craig Palli, Vice President, Business Development & Client Services, Fiksu.
Fiksu has reported that this form of advertising helps to increase interest in applications.
According to a recent report from Fiksu, Facebook mobile marketing using application install ads played a considerable role in the considerable increase in downloads from the Apple App Store.
The cost of acquiring new loyal gamers is on the rise. Referring users to other studios is one of the most effective ways for developers to monetize their games, but it’s also a major expense for new studios looking to gain traction. That’s going to continue, and the rich are just going to get richer, according to data-tracking firm Fiksu.
Each month, Fiksu releases an index that tracks the average cost to acquire a loyal user. In April, that number jumped 10 percent to $1.50 from $1.36 in March. Fiksu chief executive Micah Adler thinks this increase is attributable to a few forces working in conjunction.
Speaking on the dual move, Fiksu's CEO Micah Adler said that "three key forces" combined to create increases in volume and costs.
The month of April was something of a mixed blessing to iOS developers and publishers, according to mobile marketing outfit Fiksu.
The Fiksu Cost per Loyal User Index (which reflects marketing costs) rose 10 percent, or 14 cents from March's $1.36.
On Friday, Fiksu reported that downloads from Apple’s App Store popped 11 percent in April, largely aided by Facebook mobile app install ads.
The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) climbed to 5.61 million daily downloads in April from March’s 5.02 million.
Behind the rise in downloads and costs were a combination three factors, according to Fiksu CEO Micah Adler. One was continued investment in mobile by brands that kept competition high. Another was the smooth transition from Apple’s unique device identifier (UDID) to its new Advertising Identifer (IDFA) for tracking that avoided disruption.
The volume of app downloads rose in April for the first time since January, along with the cost to market those apps. That’s according to the latest figures from app marketing firm Fiksu, which has tracked more than 107 billion app actions on its platform that helps developers and brands optimize their iOS and Android campaigns.
The Fiksu platform is designed to help brands more cost-effectively market their iOS and Android applications, leveraging predictive algorithms to optimize advertising campaigns in real time. The firm has accumulated more than 107 billion app actions like launches, registrations, in-app purchases and real-time bidding requests.
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, reveals that App Store downloads averaged 5.61 million per day last month, up from 5.02 million per day in March. Fiksu's Cost per Loyal User Index, which measures the cost of acquiring a loyal user for brands who proactively market their apps, increased 10 percent to $1.50, up from $1.36 the previous month.
The new Fiksu report on Apple’s App Store has a fascinating nugget about its daily download volume, which in April ticked up to 5.61 million app downloads from 5.02 million in March.
Fiksu measures top-200 free downloads, but this is a category that should be growing faster than paid downloads due to an industry shift towards free-to-play model. So the App Store download trend of both paid and free apps could be even weaker than what Fiksu reports.
According to Fiksu the leading mobile advertising organization, in lapse of two years Andriod user worth has increased to 50%, and about 2 years ago iOS user worth was twice as Android user. Mobile Application development for specified sector and platform is generating same revenue as compared to two years ago.
This certain change has come because of unpredictable customer behavior, now as competition rapidly increases in market, customer decision power has developed a lot. Now customers are paying more attention to features and usage patterns. World’s leading store like iOS and Google Play are tightening screws on mobile apps quality contents, both store are now including mobile apps having quality contents and features to increase user familiarity with mobile applications. Fiksu further explains on certain change of usage pattern, saying that a mobile app user rate on smart phones increased to two hours a day as compared to two years ago results.
"Optimisation is key. You have to find the right traffic sources. Don't drive up your own user costs because you're double bidding," said Glenn Kiladis, VP at Fiksu's FreeMyApps offerwall platform.
User acquisition is always an engaging topic for mobile gaming panel talks.
That was certainly the case at Mobile Gaming USA West 2013 in San Francisco.