In the Media
Fiksu’s Mobile Audience Platform was used to acquire loyal paying users for Topps’ baseball app Bunt. Potentially receptive audience segments, particularly fans of various baseball teams, were targeted with ads encouraging in-app activity and purchases, driving up downloads by 146 per cent overall, and the number of users making in-app purchases by 33 per cent.
With the shortlist announced, the countdown to our 2015 Effective Mobile Marketing Awards has begun. There’s less than a month until the ceremony on 26 November in London, and between now and then, we’ll be taking a closer look at each of the nominees in our 32 categories.
Today, we’ll be focusing on the finalists for Most Effective Programmatic Campaign.
Indeed, more than four and a half years after it hit the market, the iPad 2 is still the most popular iPad in terms of usage, according to Fiksu, representing about 20% of iPad usage.
Apple (NASDAQ:AAPL) just wrapped up its best year ever. Revenue leaped 28% higher, reaching a staggering $233.7 billion, and driving 43% year-over-year growth in earnings per share. This rapid growth came from a single source: the iPhone.
While iPhone revenue surged more than 50% in the 2015 fiscal year, iPad revenue dropped 23% on a 19% decline in unit sales. This performance has pundits even more demoralized about the iPad's long-term prospects than they were after the prior year's 4% decline in iPad shipments and 5% iPad revenue decline.
Fiksu said that its App Store Competitive Index, which tracks the average aggregate daily downloads of the top 200 free iOS apps, had the lowest volume on iOS since September of last year.
User acquisition costs for mobile games and apps rose again in September, according to mobile marketing firm Fiksu. That means that life will continue to be hard for small app makers who don’t have highly viral apps and games.
Fiksu said that the cost per loyal user index (which measures the cost to acquire users who open an app three or more times) rose to $4.14 in September, up 2 percent from August and up 84 percent from a year ago.
The most recent app marketing indexes from Fiksu found that advertising costs associated with promoting an app install have skyrocketed, partly due to the overcrowded nature of the app market.
The Google Play app store is getting a brand new layout in what is likely part of a long-term effort by Google to increase app discoverability. While the revamped store layout has not yet been officially released or announced, a preview was published by Google employee Kirill Grouchnikov. The update has started trickling out to some consumers, according to Digital Trends.
“‘Mobile’ is no longer about a screen size, or even actually moving around,” he proposed. “It’s about tying a person’s digital activities together,” said Craig Palli, CSO of Fiksu.
It’s not TV. It’s a new app platform.
Following yesterday’s announcement from Apple that it is making its TV a full-fledged app platform, we checked in with companies who make their living through apps and their ads to see how — or if — it mattered.
Last year’s release of iOS saw Apple reach a 21% share in less than two weeks (as charted by Fiksu), it has taken forty-three weeks to reach the same level of adoption.
Google has released its monthly survey of active Android handsets passing through its Google Play store, which illustrates the current market share of each version of the mobile operating system. The various versions of Android Lollipop (Android 5.x) now have a combined market share of 21%, up less than 3% on last month’s numbers.
Android 4.4 (KitKat) is still the biggest player in the Android ecosystem with a 39.2% share, followed by the previous version of Android (4.x Jelly Bean) on 31.8%.
The iPhone 6 represents nearly a third of iPhone model market share, according to the Fiksu data, while the pricier iPhone 6 Plus is the third-most-popular phone with a 12.7% share. The cheaper 5s is also still incredibly popular with 22.5% share.
Apple is expected to announce two new iPhones on Wednesday, an annual update to its most successful product lines.
This will mark the ninth year that Apple has introduced a new set of iPhones. The company has sold 10 different variations of the iPhone, from the 2007 original (which launched without the App Store) to last year’s supersized iPhone 6 Plus. In total, Apple has sold more than 700 million iPhones since 2007.
"Mobile should be at the center of how all brands engage with their consumers," said Micah Adler, president, CEO and founder of Fiksu.
The Fiksu Mobile Audience Platform gives brands the ability to use both Fiksu Personas and third party data as a targeting strategy; it also uses data that is independent of any one channel so that brands get a sense of customer behavior.
“June’s results reflect the ongoing evolution of the mobile marketplace, as marketers continue their struggle to gain screen time with users. Increased competition for limited attention is causing a rise in overall costs,” said Micah Adler, CEO of Fiksu.
New data from Fiksu has shown that marketers are continuing to spend more to connect with mobile app users and mobile app downloads are increasing.
In June of this year, the cost per loyal user (CPLU) rose 30 percent to $3.21 compared to May of this year. The figure makes up a 44 percent increase year-on-year.
“Increased competition for limited attention is causing a rise in overall costs. It is incredibly important for today’s advertisers to recognise and precisely target their audiences, and market to a more focused pool of engaged users," said Micah Adler, CEO of Fiksu.
Marketers are spending more to connect with users on mobile devices, even as app usage increases, with the cost per loyal user (CPLU) up 44 per cent year-on-year in June to $3.21 (£2.06).
The figures come from the Fiksu Indexes, which show CPLU is up 30 per cent month-on-month, even as app downloads increase 24 per cent in the same period, with the top 200 free iOS apps seeing 8.3m total downloads.