Chief Revenue Officer
May 5, 2016 - 3:10am
It's the Data, Dummy — How Successful App Marketing Depends on Great Audience Data
There’s one constant in the fast-moving world of mobile marketing: great data is the key to any successful campaign. This panel will cover how data can be used to build great target audiences, what data you should (and shouldn’t) use to quantify your results, and how to build a data-generation engine to power your ongoing marketing efforts.