Mobile Apps Unlocked - 2016

Speaker Sponsor Delegate


May 4, 2016 to May 5, 2016


Las Vegas

Mobile Apps Unlocked (MAU Vegas) is’s flagship mobile summit—a two day acquisition and retention retreat that brings together a powerhouse group of professionals who not only have deep experience in mobile growth and retention, but share compelling, actionable content both on and off the stage.

Speaking Engagement


Spencer Scott

Chief Revenue Officer
Las Vegas May 5, 2016 - 3:10am It's the Data, Dummy — How Successful App Marketing Depends on Great Audience Data

There’s one constant in the fast-moving world of mobile marketing: great data is the key to any successful campaign. This panel will cover how data can be used to build great target audiences, what data you should (and shouldn’t) use to quantify your results, and how to build a data-generation engine to power your ongoing marketing efforts.

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