Collision

Delegate

When

May 5, 2015 to May 6, 2015

Where

Las Vegas, NV

Collision is Web Summit’s sister event, and found a home in Tony Hsieh’s Downtown Project in Vegas. You can also check out our first Asian conference: Rise in Hong Kong.

In 4 short years, Web Summit has become Europe’s largest tech conference attracting over 20,000 attendees from around the world. Collision is our vision for a new type of tech conference for America: A meeting place for people who are both building the companies of tomorrow and managing the companies of today.

Speaking Engagement

Grow.co Mobile Apps Unlocked

Speaker Sponsor

When

May 5, 2015 to May 6, 2015

Where

Las Vegas, NV

The event that defined what a mobile user acquisition summit should mean returns to Las Vegas for two days of intimate networking, candid conversations, and industry advancement.

Tactics not talk. Vetted and curated attendees. By approval only vendors. Limited in size. Unlimited in value.

Speaking Engagement

Speaker:

Christian Galvin

VP of Sales, Americas
May 5, 2015 - 1:00pm Retail, Rank, and Returns: Mobile Marketing Strategies for Success Today and Beyond

Getting an app noticed in the App Store isn’t easy, especially in the ever-popular Lifestyle category. With household names like Amazon, eBay, Groupon and Walmart firmly planted at the top of the category ranks, it can often be hard to break through the noise. But that hasn’t stopped leading rebates app Ibotta from gaining visibility and growing its user base in this crowded marketplace. The app is currently ranked in the top 20 of this competitive category, and that’s no accident. In this conversation, Fiksu’s VP of Sales, Christian Galvin, will be joined by Ibotta’s Senior Marketing Manager, Hamilton Bolduc, to discuss their mobile marketing strategy thus far and the exciting possibilities on the horizon, including: 

  • Importance of app store visibility 
  • Mobile marketing goals and the metrics that matter
  • Growth of programmatic RTB 
  • Benefits of a technology partner vs. working in-house 
  • Future of location-based mobile marketing

Game Developers Forum

Speaker Sponsor

When

May 5, 2015

Where

Helsinki, Finland

The Game Developers Forum is a non for profit community focused on providing Developers, Designers, Marketeers, Producers, Investors, Recruiters and Executives with the latest industry trends, better ways of working and best in class networking possibilities. The goal of the forum is to enhance the dialogue between gaming professionals, with an aim to foster partnerships, innovation and ultimately contribute to the most profitable and optimal gaming experiences. In a highly competitive industry, the right skills, knowledge and models are essential to the success and adoption of your latest launch. Game On !

Speaking Engagement

Speaker:

Benjamin Hansz

VP of Client Management, EMEA/APAC
Rise of the Machines: The Programmatic Takeover of Mobile is in Full Force

Mobile game marketers have traditionally been ahead of the curve, taking advantage of the latest and greatest mobile has to offer, sometimes before others even know it exists. So we’re not telling you anything new then when we say programmatic is taking over mobile marketing. But just buying programmatically isn’t necessarily enough if you want to remain ahead of the curve and maximize your performance.

Join us for this session as we explore:

  • The critical role of closed-loop feedback in the programmatic buying process
  • How programmatic can extend to multiple channels beyond RTB
  • The role of data in making programmatic buying decisions
  • How to ensure you’re realizing all of the benefits programmatic offers
  • A case study highlighting the success of programmatic techniques

Brand Innovators Mobile & Millennials

Delegate

When

May 6, 2015

Where

Chicago, IL

Brand Innovators Millennials is putting the marketing and media industries on review.

Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them —including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Brand Innovators Mobile & Millennials presented by Taco Bell, will look at all of the challenges and opportunities inherent in marketing to your next generation of consumers.

Speaking Engagement

Apps World North America

Speaker Exhibitor Sponsor

When

May 12, 2015 to May 13, 2015

Where

San Francisco, CA

Developer conference & exhibition: Apps World will be returning to North America in 2015 for two days of high level insight and discussion around one of the largest growing industries - mobile apps. Apps World North America will be taking place in the tech capital of San Francisco on May 12-13 at the Moscone Center. Withover 10,000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals expected for 11 different targeted workshop tracks, speed networking, one to one meetings, parties, tackling a spectrum of issues across the app ecosystem. The event will also include 6 free to attend developer workshop tracks and a free exhibition with over 350 exhibitors.

Speaking Engagement

Speaker:

Spencer Scott

Chief Revenue Officer
May 12, 2015 - 12:00pm Panel: Gaining and retaining apps users
  • Getting your app noticed in the app store or google play and how to maximise downloads
  • Beyond the download – engaging with your app users to increase loyalty and maintain app usage
  • How and when to use push notifications and in-app messaging
  • Opportunities to improve the app experience

MLA Live!

Speaker Sponsor

When

May 18, 2015

Where

New York, NY

We, at the Mobile Leaders Alliance, find that great things tend to happen when you put imaginative, passionate people in the same room and actually let them talk to each other.  This is the fundamental basis behind MLA Live!, an open networking event for marketing, advertising and technology professionals looking to connect and engage with mobile industry thought leaders in their local communities.

On May 18th, the MLA celebrates its 2nd annual MLA Live! @ Internet Week New York. Come out and celebrate with Mobile Leaders from around the city as we enjoy live music, a hosted bar and some great networking. Bring colleagues, clients and plenty of business cards. This is one industry party you simply don't want to miss! 

Speaking Engagement

Mobile Media Summit @ NY Upfront

Speaker Sponsor

When

May 18, 2015

Where

New York, NY

Forget what you think when you hear “upfront.” Every savvy advertiser knows that mobile is the first screen for consumers. Join mobile advertising and media’s key decision-makers for the sixth-annual Mobile Media Upfront. Be at the forefront of what every major holding company and media agency has in store for the year ahead.

Speaking Engagement

Speaker:

Mike Bender

Senior Director, Agency Sales
May 18, 2015 - 1:30pm View From the Top: Dentsu

Media and mobile pros from one of the top international ad holding companies tell us what’s piquing their interest in programmatic and other mobile topics in the upcoming year. 

Internet Week

Delegate

When

May 18, 2015 to May 24, 2015

Where

New York, NY

The IWNY festival is an annual celebration of technology's impact on business and culture. This year's festivities will take place from May 18-24 and will attract business professionals, working across all sectors, attending 250+ events produced in the IWNY HQ and 150+ organized by citywide event partners.

Speaking Engagement

M1 Summit

Speaker Sponsor

When

May 19, 2015

Where

New York, NY
Speaking Engagement

Speaker:

Craig Palli

Chief Strategy Officer
May 19, 2015 - 2:15pm Mobile Advertising at True Scale: Less Humans, More Programmatic

Casual Connect Asia

Exhibitor Sponsor

When

May 19, 2015 to May 20, 2015

Where

Singapore

Booth

402

Casual Connect is the place to learn more about an industry which entertains 300 million people each month. Learn all about iPhone, Social, Android, Flash, Browser MMO and Download Games.

Speaking Engagement

Speaker:

Oliver Clark

Senior Director of Sales, EMEA/APAC
May 19, 2015 - 3:30pm For Their Eyes Only: How Mobile Data Helps Games Find the Right Users

For as long as there have been gamers, marketers have tiptoed the line between reaching the largest potential user base and reaching the right users. But now, ID-based mobile data is making it easier than ever for game marketers to reduce costs and zero in on the high-value players mostly like play your game again and again and again. 

We’ll cover: 
·Behavioral data and contextual targeting 
·Incorporating mobile data into your game’s campaigns 
·Building lookalike audiences and targeting at scale

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