Digital Mega-Trends Circa 2015: How Social, Mobile, Content, Video and Data Drive Brand Marketing
2015 is turning out to be a watershed year for the marketing and media industries as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media and entertainment, and E-commerce; brands are publishing more original content than ever; digital video continues to challenge television; big ‘Big Data’ is evolving into ‘Small Data’ and ‘Purposeful Data,’ as brand marketers get their arms around how to use data to fuel their advertising messages. Lean in and learn how today’s foremost brand marketers are using tech to drive ROI in every aspect of their business.
Moderator: Spencer Scott, CRO, Fiksu
Andrea Bernhardt, Director of Digital & Media, RB
Jackson Jeyanayagam, Director of Digital Marketing, Chipotle Mexican Grill
Joshua Nafman, Sr. Director, Brand Marketing & Digital, KIND
Jason Thalappillil, Director, Digital Engagement Group, Digital Strategy & Content, PepsiCo
Kathleen Kayse, VP Sales Strategy and Solutions, Yahoo!