As witnessed in countless other industries, technological disruption in marketing is inevitable. Automation will deeply permeate media, advertising, and marketing, as well as products, programs, and processes. The real promise of marketing automation is seamless always-on, multi-channel marketing -- the ability to trigger the right brand messaging at the right time across all touch points. Marketers can benefit from programmatic buying and other automation, but will that efficiency undermine creativity and humanity?
The question of man vs. machine isn't a new one. One argument champions the benefits of productivity and the ability to dedicate more time to meaningful work. The other contends that automation results in less human, relevant, and creative marketing. Which contention -- if either -- represents reality?
At this iMedia Brand Summit, we'll tackle this age-old question. You'll leave with a greater understanding of marketing automation tools and tactics, as well as how they provide an opportunity for marketers to be more efficient and more creative elsewhere.