We're probably not telling you anything new when we say that audience targeting is a critical component of any successful marketing campaign. In fact, according to a recent study of brand marketers, two-thirds say that the ability to more effectively reach the right audiences is the primary value of digital advertising campaigns. What might be news to you, though, is that when it comes to digital, mobile in particular allows you to target audiences more precisely and effectively than ever before.
In this session, Fiksu's Vice President of Sales, Christian Galvin, will discuss:
- How you can engage audiences throughout the mobile customer journey
- What key data sources you should be leveraging and how that data can be used to effectively build audiences
- Why programmatic access to key mobile channels is critical for success
- How the mobile ID makes all of this possible
- Why its critical to optimize for results