Digital Convergence: Marketing in a Multichannel World

Delegate

When

February 24, 2015 to February 25, 2015

Where

London, UK

We know that marketing is changing at a pace of knots with more and more senior marketers planning on spending over two thirds of their budget digitally but how are you creating a consistent and unified experience for your customers across all of your platforms?

Whilst you may have developed an integrated approach managing a range of content across a plethora of channels, are you delivering a consistent message to your customers? It is time to stop distinguishing between online and offline communications and look at the role each touchpoint should play.

At our two day conference, we will discuss how to hand-pick the most appropriate mix of channels for the campaign and then develop the right creative execution of the idea for your customers for each one. Learn how to look at the business problem not the technology. Know your customer and allow yourself to be customer-led by choosing the right tools for the job.

Speaking Engagement

iMedia Brand Summit

Delegate

When

February 22, 2015 to February 25, 2015

Where

Amelia Island, FL

As witnessed in countless other industries, technological disruption in marketing is inevitable. Automation will deeply permeate media, advertising, and marketing, as well as products, programs, and processes. The real promise of marketing automation is seamless always-on, multi-channel marketing -- the ability to trigger the right brand messaging at the right time across all touch points. Marketers can benefit from programmatic buying and other automation, but will that efficiency undermine creativity and humanity? 

The question of man vs. machine isn't a new one. One argument champions the benefits of productivity and the ability to dedicate more time to meaningful work. The other contends that automation results in less human, relevant, and creative marketing. Which contention -- if either -- represents reality?

At this iMedia Brand Summit, we'll tackle this age-old question. You'll leave with a greater understanding of marketing automation tools and tactics, as well as how they provide an opportunity for marketers to be more efficient and more creative elsewhere. 

Speaking Engagement

Yahoo! Mobile Developer Conference

Delegate

When

February 19, 2015

Where

San Francisco, CA

Mobile matters. Today in the U.S., people spend more time on their smartphones than they do watching TV. That means the mobile experience – and the job of mobile developers – is more important than ever.

Join us at the 2015 Yahoo Mobile Developers Conference where we’ll unveil a new suite of services designed to help mobile developers better understand their users, while improving, growing and monetizing their apps.

This dynamic, interactive event will include speakers from Yahoo, Flurry and mobile developer partners. Top integration engineers will also be on hand to help developers solve some of the biggest issues they’re facing in today’s crowded app market.

Speaking Engagement

Building a Million $ App

Speaker

When

February 19, 2015

Where

Bangladesh

Ever wonder why some mobile apps make millions and why some remain unnoticed? How to optimize marketing for app? How to do app-store marketing?

The market for mobile apps is exploding. Everyday about hundreds of new apps are added to the app store. By 2017, its expected that over 268 billion downloads will generate $77 billion worth of revenue. Competition is fierce, the choice is infinite and its hard to stand out in the crowd. Join us on February 19 to learn from Rico on mobile marketing landscape and tools, mobile apps marketing, launching your product and creating a marketing plan.

Speaking Engagement

Speaker:

Rico Wyder

Director of Sales, APAC

eTail West

Delegate

When

February 17, 2015 to February 20, 2015

Where

Palm Springs, CA

Created by retailers, for retailers. eTail is the one-stop shop for ecommerce and multi channel executives; an event where you will learn, get inspired, find solutions for your business and build lasting relationships. All in a wonderful venue surrounded by palm trees. 

Speaking Engagement

HotMobile 2015

Speaker

When

February 12, 2015 to February 13, 2015

Where

Santa Fe, NM

The Sixteenth Workshop on Mobile Computing Systems and Applications (ACM HotMobile 2015) continues the series of highly selective, interactive workshops focused on mobile applications, systems, and environments, as well as their underlying state-of-the-art technologies. HotMobile's small workshop format makes it ideal for processing and discussing new directions or controversial approaches.

Speaking Engagement

Speaker:

Mark Corner

Chief Technology Officer

DEW: Digital Entertainment World

Speaker Sponsor

When

February 10, 2015 to February 12, 2015

Where

Los Angeles, CA

From digital content creation to monetization, Digital Entertainment World is where you want to be if you are in the business of creating or monetizing digital entertainment content. DEW 2015 celebrates the visionary content creators and technology innovators who are creating the engaging products and experiences driving the future of connected entertainment.

Speaking Engagement

Speaker:

Spencer Scott

Chief Revenue Officer
February 10, 2015 - 2:05am Rise of the Machines: The Programmatic [R]evolution of UA for Mobile Games

Mobile game developers and publishers have long been on the forefront of user acquisition strategy and tactics, constantly testing and evaluating new traffic sources, ad creatives, and targeting capabilities. Although we’re not talking SkyNet, the machines are now harnessing the power of programmatic mobile ad tech, where optimization algorithms rule and artificial intelligence is making hundreds of thousands of buying decisions every second.

Join us to understand how your UA team can automate the process of cost-effectively identifying best-performing creative and targeting options for bringing in new players. We’ll also show how programmatic buying makes Facebook, Twitter, and RTB display & video more effective for both finding scalable sources of new players and reengaging with your base.

Winter Nights

Exhibitor Sponsor

When

February 9, 2015 to February 10, 2015

Where

St. Petersburg, Russia

Booth

S9

The WN Mobile Games Conference is an international mobile game development and marketing conference. The WN conferences attract influential professionals and developers in the mobile game industry and take place twice a year in St. Petersburg (in February as the Winter Nights and in June as the White Nights).Two sets of lectures and panel discussions will be running in parallel in the late afternoon. 

Industry-leading companies like King, Warner Bros., Supercell, Rovio, Wooga, Chillingo, Facebook, Big Fish, DeNA, Google, Microsoft, G5, Mail.Ru and many others have already attended.The agenda includes three atmospheric networking parties: The welcome pre-party on the day preceding the event, an all night party after the first day and business mingle that concludes the second day. 

Speaking Engagement

Casual Connect Amsterdam

Exhibitor Sponsor

When

February 4, 2015 to February 6, 2015

Where

Amsterdam, Netherlands

Booth

313

Casual Connect is the place to learn more about an industry which entertains billions of people each month. Learn all about iPhone, Social, Android, Flash, Browser MMO and Download Games.

Speaking Engagement

Speaker:

Glenn Kiladis

SVP, New Media Solutions
February 5, 2015 - 4:00pm Stayin’ Alive: Breaking Out of the User-Decay Pattern For Mobile Games

Too often, the lifecycle of a casual game follows a predictable pattern: A burst of publicity and downloads on launch, a short time at the top of the charts and a long, slow slide into obscurity. How do you buck the trend - and make enough money while you’re at the top to justify your investment? 
We’ll cover:
- The surprisingly consistent active user curve for games.
- How paid UA supports organic, viral, and publicity-based growth.
- How retargeting can offset natural user decay to keep your game in the black.

Social Media & Mobile in Travel Asia

Delegate

When

February 3, 2015 to February 4, 2015

Where

Hong Kong

For travel brands in 2015, the channels for online marketing become increasingly diverse. You are able to reach the consumer at a number of stages across the entire journey: Inspiration, Planning, Research, Booking, Travel and Reviewing. Challenges and opportunities lie at each of these touch-points and it is essential that travel brands are utilizing the power of personalisation, mobile and social media in order to stay ahead of their competition.

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