Marketing Attribution - Beyond the UDID

Presented by Craig Palli
VP, Business Development, Fiksu

In the wake of Apple's recent measures to wean developers from the UDID (Unique Device Identifier), there has been much discussion of marketing attribution technologies. This webinar will give you an overview of technology alternatives to the UDID, their pros and cons, an outline of Fiksu's approach to attribution, and the current state of market adoption for these technologies. Also included will be tips and advice of how to manage through the transition to new attribution technologies and how to best leverage marketing attribution data to maximize ROI.

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