Life After the UDID: New Realities for Mobile App Tracking and Attribution

Making the best mobile ad tracking choices in an evolving technology landscape

Presented by Tom Caputo
VP, Product, Fiksu

With the recent elimination of the UDID from the App Store, and the emergence of the Apple Identifier as the leading tracking standard for iOS, mobile tracking is evolving and the industry is maturing.


Today, there are over a million and a half apps in the app stores - getting your app found and downloaded depends on efficient, productive mobile marketing. But measuring and optimizing mobile ad performance is a challenge for many marketers – and getting it right depends on using the right tracking technologies. The decision about how to track your advertising results is intimately tied to where you're going to advertise and what information you want to be able to report on.


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