On-Demand Webinars
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Join us for a product tour of the Fiksu Mobile App Marketing Platform. In this 30 minute presentation, you'll get a detailed look at the platform that helps app marketers acquire the largest volume of installs from quality, loyal users, with outstanding marketing ROI.
This session will cover:
• Key questions for app marketers
• The Fiksu Platform and its 3 key drivers
• Case Studies and customer feedback
• The Facebook/Fiksu integration
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Making the best mobile ad tracking choices in an evolving technology landscape
With the recent elimination of the UDID from the App Store, and the emergence of the Apple Identifier as the leading tracking standard for iOS, mobile tracking is evolving and the industry is maturing.
Today, there are over a million and a half apps in the app stores - getting your app found and downloaded depends on efficient, productive mobile marketing. But measuring and optimizing mobile ad performance is a challenge for many marketers – and getting it right depends on using the right tracking technologies. The decision about how to track your advertising results is intimately tied to where you're going to advertise and what information you want to be able to report on.
This session will cover:
- How various mobile ad tracking technologies compare
- How to ensure you have access to the widest range of advertising options
- What changes in Apple's stance on the UDID and HTML5 cookie tracking could mean to marketers
- Which technical decisions will impact your ability to measure and optimize your app marketing programs
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Join us for a product tour of the Fiksu Mobile App Marketing Platform. In this 30 minute presentation, you'll get a detailed look at the platform that helps app marketers acquire the largest volume of installs from quality, loyal users, with outstanding marketing ROI.
This session will cover:
• Key questions for app marketers
• The Fiksu Platform and its 3 key drivers
• Case Studies and customer feedback
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Sign up for the webinar and learn
- How to drive app visibility and volumes of installs
- Increase organic downloads
- Guaranteed interaction with your app, users must engage for 30+ seconds before receiving credit.
- How new clients can get 2,500 installs FREE!
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As any game developer knows, you need to make sure that your games are going in front of the right audiences in order to have the most opportunities to convert freemium gamers into payers.
That’s certainly not an easy task with over 1.5 million apps currently available for download in the iOS and Google Play Stores combined, which is why we called on our expert panel to break down their keys to app discovery success.
Join us for our first Mobile Gaming USA webinar, where senior execs from Zynga, Fiksu, and Game Scorpion will share their insights on a variety of areas that are crucial for developers to understand as they look to get their game titles discovered.
Topics include:
- Surviving app discovery as an Indie – Understand what the most successful indie developers are doing to get their games in front of the right audiences on a limited budget.
- Using app discovery platforms to boost your audience – Learn the ins and outs of app discovery platforms and why they are useful towards growing your user base.
- Taking your games outside iOS and Android – Alternative platforms offer developers a less crowded marketplace for their games, but are increased app discovery opportunities worth the tradeoff for significantly smaller user bases to monetize versus iOS and Android?
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Facebook's new mobile app install ads are a great way to effectively generate downloads: they let you connect interested people directly to your app download page in the App Store. And now that Fiksu is closely integrated with Facebook, you can include these powerful ad units as part of a comprehensive app marketing campaign. Sign up for our March 14th webinar to learn:
- How Facebook and Twitter should be a part of your app marketing plans
- The right tactics and programs to effectively generate downloads and bring in loyal users
- Where these social channels fit in the larger ecosystem of ad networks, direct publishers, RTB exchanges, and more
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How your ad tracking choices will impact ROI
With over a million and a half apps in the app stores, getting your app found and downloaded depends on efficient, productive mobile marketing. But measuring and optimizing mobile ad performance is a challenge for many marketers – and getting it right depends on using the right tracking technologies.
The decision about how to track your more advertising results is intimately tied to where you're going to advertise and what information you want to be able to report on. Get your product management and engineering decision-makers to sign up for our March 7th webinar to learn:
- How the various mobile ad tracking technologies compare
- How to ensure you have access to the widest range of advertising options
- What changes in Apple's stance on HTML5 cookie tracking could mean to marketers
- Which technical decisions will impact your ability to measure and optimize your app marketing programs
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Join us for a look into the 2012 holiday season and learn how to effectively market your app during this busy time. Millions of new phones and tablets given as gifts mean millions of users looking for apps, giving publishers a great chance for brand exposure and driving downloads.
We're excited to have Dan Ruby, Director of Online Marketing for Localytics, co-presenting. Localytics provides app analytics and marketing software that gives them some unique insights into how users truly interact with apps.
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Part of the Fiksu App Insights Series
Learn what an app marketer needs to know about the impact of the new iPhone 5, iOS 6 and updates to the App Store.
The iPhone 5 release has generated a lot of excitement, but despite all the press, many of the changes to the iOS ecosystem have not been covered in depth. Find out more about the changes to Apple's App Store and how you should advertise.
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Part of the Fiksu App Insights Series
With 100 million tablet devices in the hands of users today and over 200,000 apps available, it's time for tablets! In this session, learn more about the dynamics of the tablet computing market and the role apps play in this. Take away some unique insights into user acquisition for tablet applications and how to succeed as a marketer on this platform.
View this webinar to learn:
- Why you need a tablet strategy today
- What role do apps play?
- How to succeed at user acquisition for iPad & Android tablet apps
