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Valuable resources for helping mobile app marketers and developers find success.
Top Tips and Techniques for Holiday
In this ebook, you'll learn our top tips for starting and executing your holiday app marketing plan from now through January.
Download and learn:
How to plan your budget to incorporate both value and volume
When and how to update your app
About the cost to acquire a loyal user throughout the holiday season
Brand Building on Mobile Devices: Measuring the Value of Consumer Engagement
This new Fiksu report studies the idea of mobile apps as vehicles for engagement - recurring interactions with a brand.
Read the report to learn:
Why current industry metrics are ineffective for measuring the power of mobile apps
How mobile compares on a straight CPM and CPC basis
How CPEm reveals the true value of mobile apps for brands
Top 10 Tips To Identify High-Performance App Discovery Incent Networks
This new eBook, compliments of Fiksu, outlines the ten top features to look for in a rewards or incent network, so you can choose the best partner for your business.
Learn to identify networks that:
Get your game to the top of the store ranks and drive organic users
Don’t charge twice for the same install, lowering your costs by to 10%-40%
Offer social communities you can use to drive incremental installs
5 Essential Tips for App Marketing on Facebook
Facebook’s mobile app install ads present a tremendous opportunity for app marketers to cost-effectively build their loyal user base.
Learn how to:
Market your mobile app more effectively using Facebook
Achieve the best ROI when using Facebook mobile app install ads
Leverage Facebook’s immense audience and data
10 Big Brand Strategies for Mobile App Marketing
Learn what leading brands are now doing, how they’re doing it, and what their marketing executives have to say in this new ebook.
How big brands are growing their mobile app user base
Ten marketing strategies big brands are employing to drive their success
Industry trends you should know about
How Mobile Ad Tracking Impacts App
Download the technical white paper to gain a deeper understanding of the performance tracking technologies available on mobile
How mobile differs from online tracking methods
Advantages and limitations of the available technologies
How to get the best value out of your mobile app marketing budget
Optimization for Advanced App Marketers
This eBook, Optimization for Advanced App Marketers, Technology and Practices for High-Performance Results, discusses why the right optimization technology is so crucial to successful mobile app marketing.
Maximize your marketing budget
Drive installs based on post-download monetization events
Generate loyal app users cost-effectively
5 Biggest Changes in iOS 6 for App Marketers
Don't get left behind by the rapidly evolving iOS and iPhone environment. Stay on top of your app promotion with The 5 Biggest Changes in iOS 6 for App Marketers.
Use new features to your advantage
Leverage the bargain period
Implement new tracking capabilities
Android App Marketing And Google Play - What You Need To Know
This new ebook addresses the most important concerns Android marketers need to understand to be successful on Google Play: How to raise app rank; increase organic user acquisition; target high-value users, and much more.
The "must-know" differences between Google Play and Apple's App Store
Techniques to get your app found and drive more installs
Expert tips from experienced Google Play marketers
How to Acquire Loyal App Users - Strategies to grow in-app purchases, ad revenue & registrations
This new eBook details new technologies and practices used by leading app developers to identify, target and acquire likely loyal users - to increase in-app purchases, lifetime customer value, and marketing ROI.
You'll learn how to:
Drive downloads from profitable, loyal users
Increase in-app purchases, ad revenue & registrations
Grow lifetime customer value
Leverage new technology for targeting loyal users
Top 5 Mobile App Marketing Mistakes
And How to Avoid Them
Based on discussions with numerous mobile app marketers, this eBook outlines the top 5 mobile marketing mistakes, along with actions to eliminate errors and effectively grow your mobile app business.
Top mistakes made by marketers
How to avoid these mistakes
Strategies for fast app growth
Best Practices for Growing your Mobile App Business
Learn proven best practices leading companies are using today to build successful and sustainable mobile app businesses.
Gain insights to successfully:
Increase your app ranking
Cost effectively generate more downloads
Acquire a large number of profitable loyal users