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Cost per mobile engagement (CPEm) helps strategically evaluate the ROI of mobile app advertising
The ten top features to look for in a rewards or incent network
Using Facebook’s mobile app install ads to build a loyal user base
Leveraging mobile to build customer relationships, drive revenue and market share
Comparisons, advantages and limitations of today’s tracking technologies
Technology and Practices for High-Performance Results
In recent months, Fiksu's FreeMyApps has added great new features for app marketers, including Cost Per Engagement marketing that drives the deep...
Join us in a one-of-a-kind panel discussion as industry experts from Fiksu, Flurry, AdColony, Appia and Chartboost share their insights on emerging trends...
Over 200 million devices have already upgraded to iOS 7, and more are upgrading every day. The new operating system has brought some fundamental...
The millions of new phones and tablets that will be given as gifts this holiday season create a massive opportunity for app publishers to capture lots of...
With its rapid growth and enormous user base, Android is a "must" platform for app developers. But, with diversity of hardware and operating systems, it...
Tune into this webinar to learn how the cost of mobile advertising outperforms most traditional digital channels. And how a new metric, Cost Per...
With over $1.8B in revenue expected this year in the US alone, the mobile games market is seeing continuous, steady growth. But the tactics and techniques...
The beta of Apple's new operating system, iOS 7, presents app marketers with new challenges and opportunities. Apple has also recently added some new...
Join us for a product tour of the Fiksu Mobile App Marketing Platform. In this 30 minute presentation, you'll get a detailed look at the platform...
With the recent elimination of the UDID from the App Store, and the emergence of the Apple Identifier as the leading tracking standard for iOS,...
For many, "filing" receipts involves cramming crumpled pieces of paper into a wallet or purse, only to lose or misplace them, or wind up throwing them out in annoyance. Tackling this age-old problem with the lofty aim of eliminating the hassle once and for all is Lemon, a mobile app for Android, iOS, Windows and Blackberry, that lets users store receipts and receipt data in the cloud and effectively keep track of their purchase.
December 3, 2013
It’s the season of nonstop events here at Fiksu: from San Francisco to London to Korea and back, the Fiksu team is wrapping up its multi-country world tour, meeting with and hearing from some of the most influential folks in the industry. After many flights, presentations and demonstrations – and trying to keep track of it all – here is our recap of where we’ve been over the last couple of months.
GAMING INSIDERS SUMMIT – OCTOBER 17
One day at Gaming Insiders Summit just...
November 26, 2013
The month of October brought saw new users of iPhone 5s and 5c phones flooding into the market and eagerly downloading new apps, keeping volumes up. However, the increase in advertising activity as some marketers rushed to get in front of this new audience, coupled with consumers’ tendency to be particularly loyal to the first wave of apps they download on a new device, helped keep costs stable throughout the month.
In October, we watched the...
View an interview with Fiksu CEO Micah Adler during Mobile World Congress, 2012.