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Cost per mobile engagement (CPEm) helps strategically evaluate the ROI of mobile app advertising
The ten top features to look for in a rewards or incent network
Using Facebook’s mobile app install ads to build a loyal user base
Leveraging mobile to build customer relationships, drive revenue and market share
Comparisons, advantages and limitations of today’s tracking technologies
Technology and Practices for High-Performance Results
In today's hyper-competitive app marketplace, simply creating a great app isn't enough. You need a solid app marketing plan to make sure you can bring in...
If you want to learn how Fiksu can help you solve the most common app marketing challenges, join us for a tour of the Fiksu Programmatic Mobile...
In recent months, Fiksu's FreeMyApps has added great new features for app marketers, including Cost Per Engagement marketing that drives the deep...
Join us in a one-of-a-kind panel discussion as industry experts from Fiksu, Flurry, AdColony, Appia and Chartboost share their insights on emerging trends...
Over 200 million devices have already upgraded to iOS 7, and more are upgrading every day. The new operating system has brought some fundamental...
The millions of new phones and tablets that will be given as gifts this holiday season create a massive opportunity for app publishers to capture lots of...
With its rapid growth and enormous user base, Android is a "must" platform for app developers. But, with diversity of hardware and operating systems, it...
Tune into this webinar to learn how the cost of mobile advertising outperforms most traditional digital channels. And how a new metric, Cost Per...
With over $1.8B in revenue expected this year in the US alone, the mobile games market is seeing continuous, steady growth. But the tactics and techniques...
The beta of Apple's new operating system, iOS 7, presents app marketers with new challenges and opportunities. Apple has also recently added some new...
For many, "filing" receipts involves cramming crumpled pieces of paper into a wallet or purse, only to lose or misplace them, or wind up throwing them out in annoyance. Tackling this age-old problem with the lofty aim of eliminating the hassle once and for all is Lemon, a mobile app for Android, iOS, Windows and Blackberry, that lets users store receipts and receipt data in the cloud and effectively keep track of their purchase.
In January, the cost for both iOS and Android converged at $0.16 – a two percent decrease in Android, and 10 percent decrease in iOS.
The iOS Index remained relatively stable compared to the entire year at $1.01 – a 13 percent increase from December's $0.88.
In January, the Index held steady at 6.4 million daily downloads.
In January, the Index rose three percent, or five cents, to $1.80 from December’s $1.75.
March 7, 2014
Since initial launch in November, QuizUp users have been challenging friends or strangers to quick seven-question rounds of trivia questions. Players can...
March 6, 2014
Since Fiksu’s inception, our goal has been to help app developers and marketers find success in mobile and our strategy continues to evolve to reflect the inevitable changes in the mobile ecosystem and how they impacts your business. For nearly three years, we’ve published our monthly Indexes, the Cost per Loyal User Index and the App Store Competitive Index. Today, we’re giving you something new.
Tapping our team of data scientists and our gold mine of data, today, we’re introducing a new set...
View an interview with Fiksu CEO Micah Adler during Mobile World Congress, 2012.