eBooks
Leveraging mobile to build customer relationships, drive revenue and market share
Comparisons, advantages and limitations of today’s tracking technologies
Technology and Practices for High-Performance Results
Don't get left behind by the rapidly evolving iOS and iPhone environment. Stay on top of your app promotion with The 5 Biggest Changes in iOS 6 for App Marketers.
This new ebook addresses the most important concerns Android marketers need to understand to be successful on Google Play: How to raise app rank; increase organic user acquisition; target high-value users, and much more.
This eBook details new technologies and practices used by leading app developers to identify, target and acquire likely loyal users – to increase in-app purchases, lifetime customer value, and marketing ROI.
Based on discussions with numerous mobile app marketers, this eBook outlines the top 5 mobile marketing mistakes, along with actions to eliminate errors and effectively grow your mobile app business.
Learn proven best practices leading companies are using today to build successful and sustainable mobile app businesses.
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The beta of Apple's new operating system, iOS 7, presents app marketers with new challenges and opportunities. Apple has also recently added some new...
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Join us for a product tour of the Fiksu Mobile App Marketing Platform. In this 30 minute presentation, you'll get a detailed look at the platform...
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Making the best mobile ad tracking choices in an evolving technology landscape
With the recent elimination of the UDID from the App Store, and the emergence of the Apple Identifier as the leading tracking standard for iOS,...
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Sign up for the webinar and learn
- How to drive app visibility and volumes of installs
- Increase organic downloads
- Guaranteed...
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As any game developer knows, you need to make sure that your games are going in front of the right audiences in order to have the most opportunities to...
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Facebook's new mobile app install ads are a great way to effectively generate downloads: they let you connect interested people directly to your app...
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How your ad tracking choices will impact ROI
With over a million and a half apps in the app stores, getting your app found and downloaded depends on efficient, productive mobile marketing. But...
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Join us for a look into the 2012 holiday season and learn how to effectively market your app during this busy time. Millions of new phones and...
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Part of the Fiksu App Insights Series
Learn what an app marketer needs to know about the impact of the new iPhone 5, iOS 6 and updates to the App Store.
The iPhone 5 release has...
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Part of the Fiksu App Insights Series
With 100 million tablet devices in the hands of users today and over 200,000 apps available, it's time for tablets! In this session, learn more about the...
Pages
Featured Case Study
For many, "filing" receipts involves cramming crumpled pieces of paper into a wallet or purse, only to lose or misplace them, or wind up throwing them out in annoyance. Tackling this age-old problem with the lofty aim of eliminating the hassle once and for all is Lemon, a mobile app for Android, iOS, Windows and Blackberry, that lets users store receipts and receipt data in the cloud and effectively keep track of their purchase.
Fiksu Indexes
In April, the Index rose 11 percent, to 5.61 million daily downloads in April from March’s 5.02 million.
In April, the Index increased by 10 percent, or 14 cents, to $1.50, from March’s $1.36.
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June 13, 2013
A UI overhaul and new consumer features aren't all that's new in iOS 7
On the heels of the May 1 deadline for UDID tracking, it looks like Apple has taken another step to consolidate ad tracking on their preferred Advertising Identifier (IDFA). Multiple ...
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June 11, 2013
While the intial views of iOS 7, unveiled at Apple's WWDC, show a stunning new UI and some fascinating new features, there are two key elements of interest to app developers and marketers. Here are our initial thoughts.
- Apps now auto-update. Instead of sending notifications and requiring users to...
Video
View an interview with Fiksu CEO Micah Adler during Mobile World Congress, 2012.
