Fiksu: One Platform. Six Innovations.

Media Buying
World’s Largest Mobile Media Inventory

Fiksu is integrated with the top ad networks, real-time bidding exchanges, social networks, such as Facebook, and premium publishers. This is access to 99% of the world’s iOS and Android traffic, for the largest mobile media volume available from one source. 

Fiksu’s large and diverse media mix helps you:

• Target the highest-performing media
• Drive high volumes of installs cost effectively
• Sustain campaign performance over longer timeframes
• Extend your reach globally
   

Real-Time Bidding 
Targeted, cost-effective media buys

Integration with real-time bidding exchanges provides access to highly-focused media impressions not available directly to advertisers. With over 500 million real-time bid requests daily, Fiksu’s micro-targeted, real-time bidding campaigns deliver exceptional ROI and competitive advantage.
 

Integrated Tracking and Attribution
Actionable marketing performance insights

Fiksu is the only solution that integrates tracking and attribution with optimization technology. This makes attribution data actionable immediately and continuously through Fiksu’s optimization engine. Fiksu employs all the top mobile ad tracking technologies, to measure performance across all media sources no matter the tracking technology they use. Fiksu tracks your marketing program performance and loyal usage events across all your channels and continuously feeds performance data into its optimization engine, to turn insights into immediate action. 
 

Advanced Optimization
Technology that ensures marketing performance

The Fiksu platform employs the industry’s most advanced optimization engine, to drive outstanding user acquisition results and marketing ROI. Fiksu’s optimization engine processes billions of marketing performance data points to continuously optimize media spend to the sources that deliver the most high-quality, loyal users at the most efficient cost. In addition, App Store and Google Play optimization algorithms help an app attain a highly visible rank to drive organic users. 

Fiksu advanced optimization is the only optimization technology that employs these five technology advantages:

1. Automated Optimization that analyzes billions of marketing data points to direct media spend to high-performing media sources.
2. Optimize on Loyal Usage Events such as purchases and registrations, to drive installs from the quality users that fuel your business model.
3. Integrated Attribution and Optimization to make attribution insights actionable immediately through Fiksu’s optimization engine.
4. Store Optimization Algorithms that raise an app’s visibility and drives more organic users.
5. Broad Media Deployment that applies optimization decisions to new media sources.
    

Fiksu KnowledgeBase
Marketing performance data for informed media decisions

Fiksu includes the world’s only app marketing knowledgebase of more than 80 billion conversion and in-app events, such as: launches, purchases, game levels, and upgrades – each attributed to a media source. This actionable data removes the guesswork from media buys by targeting the sources known to deliver high-value users. 
 

Fiksu Dashboard
Marketing performance you can see in real time

The Fiksu Dashboard provides full transparency into the performance of all your app marketing programs, including ad campaigns, email, SMS, QR Codes, social media, and more. It provides real-time metrics and deep insights into campaign performance, loyal usage, rank performance, organic user acquisition, lifetime value, ARPU and more.  
 

Expert Services
App marketing expertise to drive success

The Fiksu platform is backed by Fiksu’s experienced service team that ensures your app marketing programs deliver on their goals in a measurable and transparent way. You get ongoing support from a senior staff of app marketing experts with strategic knowledge, deep experience, and exclusive media relationships to help you achieve marketing campaign excellence and drive exceptional business results.
 

Expect App Marketing Performance with Fiksu

The Fiksu Platform is used by the world’s top app marketers to acquire large volumes of loyal app users with outstanding marketing ROI. Today, Fiksu-driven users account for more than one billion app launches weekly.

See what Fiksu can do for you.

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