Fiksu Platform – How It Works
Your planning is complete. You’re ready to execute your app marketing programs. Let’s look at how your program is executed through the Fiksu Platform:
1. Add Fiksu SDK To Your App
Before executing your marketing program, add the Fiksu SDK to your app, for access to 99% of the market’s mobile media inventory. This is lightweight code that enables Fiksu to track your marketing performance and attribute loyal usage events back to the marketing source.
Benefit
Eliminates app performance compromises and campaign delay caused by the need to add several SDKs to your app when working with multiple networks directly.
2. Media Targeting with Fiksu KnowledgeBase
The Fiksu Platform includes the only app marketing knowledgebase of over 80 billion app user conversion events (installs, launches, in-app purchases, game levels, and other conversion events) each attributed to a media source. This data helps identify media sources known to deliver the types of users your business needs.
Benefit
Removes the guesswork from media buys to help achieve a far better ROI and a higher level of marketing predictability.
3. Media Buying
The Fiksu Platform is integrated with 99% of the world’s mobile media inventory. This is the world’s largest and most diverse mobile app media volume available from one source. Once planning is complete, Fiksu bids on media and places media buys. This can include media from mobile ad networks, real-time bidding exchanges, incent networks, social networks, such as Facebook, and premium publishers.
Benefit
Delivers high volumes of installs cost effectively and enables ability to focus your media buys on the highest performing media sources.
4. Integrated Tracking and Attribution
Fiksu integrates tracking and attribution with optimization technology, to make attribution insights actionable without delay. As your marketing programs run, Fiksu attributes user actions (installs, in-app purchases, repeat launches and more) back to the marketing source, to identify the marketing sources that drive your business. This attribution data is fed automatically and continuously into Fiksu’s advanced optimization engine.
Benefit
Gain maximum value from attribution insights by making them actionable through an optimization engine without delay.
5. Advanced Optimization
As your marketing programs run, Fiksu’s optimization engine processes marketing performance data points to continuously optimize media spend to the sources that deliver on your KPIs and business goals.
Benefit
Ensures productive ad spend and outstanding ROI.
6. Store Optimization
The Fiksu Platform continuously monitors the relationship between ad spend and your app’s rank to optimize campaigns to deliver the rank that delivers the most organic users at the lowest cost.
Benefit
Achieve the highest rank at the lowest cost to cost effectively deliver organic users.
7. Fiksu Dashboard
The Fiksu Dashboard consolidates reporting from all media sources and PP marketing programs (ad campaigns, email, SMS, QR Codes, social media) into one online dashboard for real-time measurement and analysis of marketing program performance.
Benefit
Provides transparency into the performance of all your app marketing programs.
Contact Fiksu today to learn more about the Fiksu Mobile App Marketing Platform.
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