Fiksu Benefits You
Fiksu is all about helping app marketers drive exceptional marketing performance -- performance that impacts the bottom line. In a flexible way that adapts to your business model. And adapts to your needs as your goals evolve in our fast-paced marketplace.
These are some of the reasons app marketers use Fiksu. Here are a few more:
Fiksu delivers loyal users at scale.
Fiksu helps marketers deliver high-quality, loyal users in large numbers. These are the users that take the actions that drive your business, such as purchases or repeated use that drives ad revenue.
The key is Fiksu Advanced Optimization. Fiksu’s optimization technology identifies the marketing sources driving your high-value users at the most efficient cost, and directs marketing spend to these sources. So you can generate more loyal users and get a higher return on your marketing spend.
Fiksu drives high install volume.
Marketers looking to drive large install volume turn to Fiksu. Whether it’s for very fast user acquisition, or sustainable volume, Fiksu delivers high install volume at the CPI that fits your financial model.
The key is Fiksu’s large media inventory in combination with advanced optimization. The Fiksu Platform is integrated with 99% of the world’s mobile media, for centralized buying from the world’s largest volume of mobile app media inventory. This includes mobile ad networks, real-time bidding exchanges, incent networks, social networks such as Facebook and Twitter, and premium publishers. Fiksu’s large and diverse media mix helps app marketers extend their media reach through one resource, and identify high-performing media to drive high volumes of installs cost effectively and for longer periods.
Fiksu improves rank and drives organic users.
App marketers turn to Fiksu to achieve high store visibility and cost effectively drive large volumes of organic users.
The key is the Fiksu Platform’s store optimization technology. Often an app gets no more organic users at a rank of 10 than 20. So why pay to attain a ranking of 10 when position delivers the same number of organic users, but at a much lower cost? Fiksu identifies the optimal rank and optimizes to attain that rank, to deliver the most organic users and the lowest cost. Fiksu store optimization identifies the correlation between ad spend, rank and organic downloads. By closely monitoring these interrelationships during a live campaign, Fiksu can identify optimal rank position and optimize ad spend to attain that rank and yield the best ROI.
Fiksu reduces cost-per-install.
Marketers often come to Fiksu saying that they’re achieving download volume, but it’s costing them a fortune and draining their budgets. Fiksu consistently helps these marketers achieve impactful reductions in user acquisition costs – typically by 3x or more.
Similar to Fiksu’s ability to drive large install volume, the key is Fiksu’s vast media inventory combined with advanced optimization. Fiksu’s integration with the top mobile media sources provides access to 99% of available monthly ad impressions. This large media volume gives marketers the ability to use high-performing media over sustainable time periods, to deliver users at very efficient cpi. In addition, Fiksu’s integration with real-time bidding exchanges provides access to highly targeted media impressions that are extremely cost efficient and not available directly to advertisers.
Fiksu provides value-added resources.
Fiksu provides value-added expertise and support that is included with the Fiksu Platform. Fiksu’s experienced support team provides ongoing support from a senior staff of app marketing and media experts with strategic knowledge, deep experience, and the resources to help you achieve marketing campaign excellence and reach your user acquisition goals. Fiksu Services includes a range of strategic and tactical campaign support based on your needs, from strategy and planning to execution throughout the ad program lifecycle.
So what’s your goal?
From loyal user acquisition, to driving large volumes of installs, see how Fiksu can help you deliver marketing results that drive your business.
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