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Maximizing user engagement is critical to app marketing success. Typically, only a small fraction of new users return to an app after download, and as time goes on, user engagement can drop dramatically. Fiksu Retargeting can keep your app and brand top of mind and encourage users to take specific actions within your app. With Fiksu Retargeting you can:
Fiksu Retargeting allows marketers to cost-effectively reach highly targeted user segments across all major mobile advertising channels.
Audience segmentation tools: Target your campaigns across a wide variety of criteria such as user actions, engagement history, demographics, interests, geography and others.
Deep linking: Bring users directly to pages where they can take action, such as in-app purchase pages, registration pages, tutorials or shopping carts.
Data management tools for consistent, reliable data: Working with multiple media sources means reconciling inconsistent measurement, control, and reporting systems. Fiksu provides consistent methodology, and measurement technologies that give you a unified view of your performance across all channels. These technologies also provide infrastructure for frequency capping across media sources and a single unified control group to quantify your successes.
Optimization: Fiksu optimization algorithms reallocate spend dynamically to maximize ROI -- including optimization across multiple advertising channels, within a channel to specific targets, and to high-performing creatives.
Attribution: Uses patent-pending Fiksu Attribution and analytics for complete measurement and reporting.
Media integration: Fiksu integration technology provides access to Facebook, major real time bidding exchanges, and major ad networks for simplified single point access and management for market-wide campaigns.
Data Store integration: Retargeting leverages the Fiksu Data Store to conduct user segmentation and targeting. This integrated infrastructure enables quick turnaround campaigns* – you define your retargeting criteria, and Fiksu takes care of the details. Get your campaign running in days without the data management hassles.
“Fiksu is continually adding new technologies to their impressive toolkit, and we're confident based on early results that Retargeting will become another successful component of our app marketing strategy.” -- Ben Addoms, President, Shotzoom, makers of the PGATOURCaddie app
Retaining and engaging mobile users is increasingly a challenge as the number of app developers seeking to acquire users rises. Find out more about getting started Fiksu Retargeting.